The development history of Evergrande?

From the foundation of the first project to the expansion to more than 20 cities across the country, Evergrande Real Estate Group adheres to the policy of "quality builds brand, integrity builds great achievements", implements target plans and performance appraisal management models, and develops on a rolling basis. Efficient operation and the development strategy of "scale brand" have formed the company's strong system competitiveness, allowing Evergrande to maintain high-speed and steady development, and its comprehensive strength continues to rise, becoming an advanced model for real estate companies nationwide.

Hard work and rapid development 1997-1999

At the beginning of the company’s establishment, during the Asian financial crisis, Evergrande Real Estate Group bucked the market and seized the opportunity, adopting the "short-term, flat, With the strategy of "fast", the first project Jinbi Garden, with the development concept of "environmental supporting facilities first", created a sales miracle of queuing up to buy houses day and night in Guangzhou, with a sales volume of 100 million yuan per day. Afterwards, after three years of hard work, Evergrande stood out from more than 1,600 real estate companies in Guangzhou at that time in 1999 and became one of the top 10 real estate companies in Guangzhou for the first time; in 2000, the ranking jumped to No. 6 in Guangzhou.

Working hard to lay a solid foundation 2000-2002

After more than three years of rapid development, starting from 2000, Evergrande Real Estate Group has focused on effectively integrating resources, standardizing development processes, and ruthlessly Focus on management to promote efficiency and support future development. It develops and reserves multiple projects at the same time in Guangdong, and successively develops and sells many Jinbi series properties such as Jinbi Huafu, Jinbi New City, and Jinbi Century Garden. In 2003, Evergrande was ranked No. 1 in the competitiveness of Guangdong real estate enterprises.

Second Entrepreneurship and Expansion Nationwide 2003-2005

After the first two stages of development, the comprehensive strength of Evergrande Real Estate Group has been significantly improved, and its development potential has become increasingly prominent. Since 2004, Evergrande Real Estate Group has He put forward the call for "second entrepreneurship" and focused on implementing the business strategy of being based in Guangzhou, spreading across the country, and expanding the industrial development space in an all-round way. In 2004, Evergrande ranked among the top 10 real estate companies in China for the first time, and simultaneously developed and sold more than 10 real estate projects in Guangzhou, such as Jade Garden and Jinbi Bay. In terms of development experience, brand reputation and scale strength, it has initially developed conditions for nationwide expansion.

Towards international leapfrog development from 2006 to 2008

Evergrande has strategically entered more than 20 major cities such as Shanghai, Tianjin, Chongqing, Shenyang, Wuhan, Chengdu, and Nanjing. With nearly 50 projects, the scale and brand have made substantial leaps. Evergrande's first-class management team and successful development model have also achieved remarkable and extraordinary development, attracting the favor of international capital giants. Evergrande has raised more than 1 billion U.S. dollars in total in the international capital market and has become a model for Chinese real estate companies to move towards internationalization.

Stable operations reach new heights 2008-2011

Evergrande has strategically entered 120 major cities across the country, including Guangzhou, Shanghai, Tianjin, Chongqing, and Shenzhen, and has more than 200 projects , the scale and brand have further achieved significant leaps. On November 5, 2009, Evergrande was successfully listed on the Hong Kong Stock Exchange. On the day of listing, the closing price of the company's stock was 34.28% higher than the issue price, setting a record of a total market value of HK$70.5 billion, making it the mainland real estate company with the largest market value originating from the mainland and in Hong Kong. In 2010, the company successfully issued US$2.75 billion in bonds, setting a record for the largest global bond issuance by a Chinese real estate company, and achieved sales of 50.4 billion yuan throughout the year. In 2011, the company's total assets reached 179 billion yuan, sales reached 80.4 billion yuan, and core indicators such as sales area, area under construction, and number of cities entered ranked first in the country, and its brand value exceeded 21 billion yuan.

Deepening management for stable growth 2012-present

In 2012, Evergrande entered a period of stable growth, fully implemented the policy of seeking benefits from management, and formulated various core indicators (sales, main The planned goal is to achieve an average annual growth of 30% in operating income and core profit), and by expanding the commercial and hotel industries, exploring sports and cultural industries, strengthening team building and corporate culture construction, further enhancing the Evergrande brand and ensuring that the company achieves sustainable and steady development. .

In 2012, Evergrande's annual sales were 92.32 billion yuan, with a sales area of ??15.485 million square meters, ranking first in the country. As of June 30, 2013, the company's total assets reached 274.59 billion yuan. In the future, after consolidating its domestic leading advantages, Evergrande will further explore the international market, seek more and broader top international partners on the basis of existing internationalization, and draw on international advanced management experience to build an international industrial cluster. Build a world-class enterprise with international competitiveness.

Evergrande Group is a Fortune 500 enterprise group based on people's livelihood real estate, with finance and health as its two wings, and cultural tourism as its leader. It has formed an industrial pattern of "real estate and service industry". Total assets are 1.5 trillion, annual sales exceed 500 billion, annual taxes exceed 45 billion, more than 120,000 employees, more than 2.2 million people are employed, and more than 100 donations of more than 10 billion have been made to public welfare undertakings.

Evergrande Real Estate is the industry flagship of Evergrande Group. It has more than 800 projects in more than 280 cities across the country. It has pioneered the industry's "full decoration and delivery" and "no reason to check out", allowing 500 Thousands of homeowners realize their livable dream.

Evergrande Financial integrates banking, insurance, Internet finance and other businesses, and is the largest shareholder of Shengjing Bank. Evergrande Life’s premium income ranks among the top 20 in the industry, and Evergrande Financial Services’ transaction volume ranks among the top five in the industry.

Evergrande Tourism has created "Haihua Island, Hainan, China", a cultural tourist destination that people around the world yearn for, and has deployed the world's top fairy tale and myth theme park "Evergrande Children's World" across the country, serving hundreds of millions of children.

Evergrande Health is a comprehensive health industry group listed in Hong Kong. Evergrande Health Valley provides a full range of health care and elderly care services for all ages. Boao Evergrande International Hospital introduces Brigham and Women's Hospital in the United States to provide world-class cancer disease treatment services.

Evergrande Group will adhere to the concept of "people's livelihood first, industry serving the country", and is committed to providing high-quality, cost-effective residential products for people's livelihood, developing inclusive finance that serves entities, people and society, and strengthening cultural confidence. , innovate to build a national brand, implement the "Healthy China" strategy, provide all-round health and elderly care services, and contribute to meeting the people's growing needs for a better life. ?