Zheng Zhong’s design philosophy

Zheng Zhong loves Eastern culture and advocates Zen. Therefore, he takes Eastern culture as the axis and absorbs the essence of Western design to form Zheng Zhong's modern and simple design style.

1. Tell stories with design and details

Zheng Zhong has always emphasized the integration of cultural imprints into interior design, integrating design language and the building itself to interpret a complete brand hotel project , emphasizing the perfect balance between commercial value and aesthetic value, which is particularly prominent in the design of CCD. The designs undertaken by CCD are often projects for top international hotel brands in Asia. How to allow guests from all over the world to experience the unique oriental culture while inheriting the original temperament of international brands has become Zheng Zhong’s favorite passion. subject. In order to design a hotel project that can impress people's hearts, Zheng Zhong often conducts long-term on-site inspections to explore the different stories and historical and cultural heritage of each place, and then uses his own unique design language to combine the unique characteristics of each hotel brand. Temperament is interpreted. The blend of Chinese and Western cultures and the interpretation of the brand's characteristics are integrated in his design. Through a set of windows and the details of a furnishing, visitors can feel the unique temperament and uniqueness of each place and hotel. style. As he himself emphasized: "Telling stories with details is the secret of my success."

2. Successful interior design must have a "*** sound"

Zheng Zhong firmly believes that the ideal design should be "the perfect combination of architectural design and interior design." He believes that design The architect must understand the architecture and create the right mood for the space. Only when the interior design communicates directly with the external environment and makes the guests feel excited and linger in it, can such a project be successful. Zheng Zhong personally advocates a style that blends "oriental Zen and modern simplicity". He believes that oriental charm is the embodiment of spirit, and the spiritual realm can be created through details. Simple lines, natural materials, and changes in light and shadow all make the space interesting. The perfect integration of the two with extraordinary creativity and unique perspective can give each design project a unique cultural imprint.