The Rise of Resort Hotels and the Decline of B&B (Ⅱ)

I often communicate with hotels and B&B owners what is B&B and what is a resort hotel, because the concept of B&B is very confusing in the industry. Short-term rental houses in cities, houses in rural areas, hotels with antique buildings, hotels with cultural characteristics and accommodation with ethnic customs are all habitually called homestays. In these specific accommodation systems, there has never been a clear dividing line between resort hotels and homestays. Because of the special industry background, the accommodation system in this area has been rather chaotic. Literally and authoritatively understood in written language, the English name of B&B, Minshuku, originated in Japan. It refers to providing tourists with small accommodation facilities through the direct participation of residents and owners to experience the local nature, culture, production and lifestyle.

In fact, homestays are more from Britain. Since the 1960s, in order to increase income, sparsely populated farmhouses in southwest and central England began to appear, adopting B&; B (bed and breakfast) is the earliest homestay in Britain, which belongs to family entertainment. Therefore, the real nature of B&B comes from the special properties of housing. The residence here refers to more farm houses than high-rise residential buildings in cities. It should be a more comprehensive explanation for B&B to provide personalized accommodation for guests who go out for an outing or travel for a long time by using the vacant rooms in their own houses and combining local humanities, natural landscapes, ecology, environmental resources and agricultural, forestry, fishery and animal husbandry production activities. On July 9, 2065438, the Ministry of Culture and Tourism of China issued the Basic Requirements and Evaluation of Tourist Homes, which clearly standardized the industry standard, definition and classification of tourist homestays, that is, small-scale accommodation based on local idle resources and involving residents and owners, and divided tourist homestays into three grades: five-star, four-star and three-star. But in some places, the number of rooms is regarded as a standard factor to measure hotels. For example, in Sichuan, it may be one-sided to classify the number of rooms below 14 as hotels. In fact, the distinction between hotels and hotels is based on the primary scale, followed by the nature of land and real estate. When a small house is transformed into a hotel, everything whose business concept exceeds this volume should be classified as a hotel sequence.

Oman, Hangzhou

Judging from the origin of China National Hostel, Taiwan Province Province was the first place to go, and it developed on a large scale in 1980s. Stimulated by the government's "sightseeing agriculture", it became a new rural tourism economic industry in Taiwan Province Province at that time. The development of homestays in Chinese mainland basically appeared in 1998, and began to appear in the form of farmhouse music and fisherman's music. After 20 1 1, due to the rise of online booking platform, the hotel industry ushered in vigorous development and gradually formed several major hotel industry concentration areas; The tourism B&B in Moganshan has become the benchmark of China B&B industry agglomeration; Yunnan, Guizhou, Sichuan and Tibet B&B, represented by Lijiang and Dali, have become the first choice for many tourists. Lingnan mountain and sea B&B concentrated area has created a unique B&B cluster; The traditional Xianghui residence is a homestay area with architectural characteristics represented by Huizhou architecture. Zhongwei, Xi 'an and other northwest high-slope homestay areas have created a very distinctive northwest style. Therefore, B&B is inseparable from the countryside. Let's make a cut between B&B and urban short-term rental. High-rise residential buildings in cities are not real B&B. From the beginning to the present stage, domestic homestays have formed a very huge industrial chain and become a very influential economic growth point for tourist cities and destinations. The popularity of homestays has also driven the overall growth of related industries.

Qingchengshan Liu Shan Hotel

Judging from the five major homestay concentration areas gradually formed in China, the barbaric growth of homestays has also brought crisis to this industry. From the high return of early B&Bs to the situation that most B&Bs can't make ends meet now, the development of B&Bs has entered a new stage. The change of industry, the development of city chain hotels and the change of customer preference have brought far-reaching influence to this industry. Domestic B&Bs have developed rapidly, but most of them are low-end products. With the expansion of the age of the audience, the improvement of the quality of life, the diversified pursuit of consumption scenes and the younger customer base, a large number of low-end B&Bs with ordinary environment and no core facilities will gradually lose their market. On the other hand, the scarcity of high-quality B&Bs leads to inflated prices and geometric increase in holiday prices, which are all factors that restrict the healthy development of B&B industry. In fact, B&B has developed in China for more than 20 years. From the origin stage of peasant style, to the personalized stage after 2000, and then to the current brand era, the products of the three eras that B&B actually experienced still exist in today's society. However, with the deepening of branding, the changing customer base and the catalytic effect of the epidemic, the products in the first two stages will be eliminated soon, and the B&B in the third stage will be upgraded or even upgraded again. Maybe Minsu has really entered a period of healthy development. What is the brand era? From a large location, it is synonymous with hotel brands such as Moganshan, Dali and Yangshuo. From small to large, Moganshan Red Heart Valley, Mid-level Dwellings, Dali Double Corridor B&B, etc. Is the meaning of the brand; For a single store, the secluded place in the mid-levels of Chengdu, the western slope of Moganshan, the Zhongwei Dayuechang and the Youwangfu of Wu Kang Road are the brand meanings. Therefore, since the hotel industry developed, the changes of the times and the elimination of products have been accelerating. The upgraded hotel has actually become the prototype of the resort hotel, thus forming the resort hotel industrial cluster, which is what we call the rise and decline of the resort hotel.

Dali Shuanglang

Resort hotels and homestays rely on the profound meaning of vacation to provide unique accommodation experience for vacationers. We talked about the boundary between B&B and hotels, but the boundary between resort hotels and B&B became very blurred. This piece should be analyzed from the perspective of industrial development trends and changes in consumer preferences. The homestay and resort hotel industries, which mainly consume young people, basically face the same group, and their consumption views have gradually diversified and personalized. Small single B&B accommodation may not be able to meet the consumption needs of parent-child tours and group tours. The health and safety hazards in generate are also the main factors restricting the consumption of high-end customers, while the forms of high-end resort hotels in traditional B&B areas are gradually increasing, such as Banyan Tree Lijiang and Jinmao Hotel. Jun 'anli Resort Hotel in Moganshan and Sembo Resort Park in Kaiyuan; Yangshuo in Shuiyifang Hotel and Banyan Tree; Chengdu Qingcheng Mountain, Emei Mountain Yi Chan Hotel, Liu Shan Hotel and Blu-ray Zhuang Ji Resort Hotel all provide safer accommodation places for traditional tourist areas, with richer functions, more complete facilities and better hygiene and service. With the development of cultural tourism industry, the number of large resort hotels in these areas will gradually increase in the future, further squeezing the living space of homestays and further catalyzing the elimination and upgrading of low-end accommodation industry.

Emeishan Languang Zhuang Ji Hotel

On the one hand, the resort hotel is a part of the city hotel, on the other hand, it is more about the upgrade and incubation of the resort hotel, but it exists in the nature of commercial land and real estate, with diversified supporting facilities, more comprehensive service and management system and larger volume. Resort hotels basically exist in resorts and cities, far from the countryside, but they are also complementary and interrelated. Are affected by industry characteristics, alternating hot and cold, seasonal crisis * * *. The definition of a resort hotel is not only to open in places related to vacation, but also to have perfect holiday supporting industries, such as hot springs, parent-child parks, medical care, mountain roads, golf, swimming pools and so on. Or mountains, beaches by the sea, rivers by the lake and other natural scenery. These are the special labels of resort hotels. The core of another resort hotel is the creation of local culture. From Aman in Hangzhou to Liuhao in Qingcheng Mountain, the core is the unique design, which presents the presentation of local culture and the landing of cultural creation.

Yangzhou Jingjing Resort Hotel

Therefore, the future development of holiday accommodation industry will usher in a new era, residents will move towards a more refined, branded, clustered and high-end route, the low-end supply will gradually disappear, and the overall development will basically be in the direction of small boutique holiday hotels. Resort hotel industry itself is a new industry, which is famous for its high price and high quality. With the development of epidemic situation, the change of national economy and the subversive change of consumers' consumption concept, resort hotels will appear in the periphery of the city and holiday destinations in a more diversified mode, even in the core area of tourist cities. The form of resort hotel is to break the traditional guest room accommodation mode and become a collection of eating, drinking and having fun, so as to better serve diversified consumers. Therefore, the future resort hotels are more like B&B, which can not only provide high-quality holiday service experience for the same crowd, but also become the main force in the transformation and upgrading of the holiday industry # Lv Wen Resort # # Resort Hotel # #

Lijiang Jinmao Puxiu Snow Mountain Hotel