This hotel, which has been open for 30 years, stunned the Shanghai International Film Festival

The 22nd Shanghai International Film Festival will be held from June 15 to June 24, 2019. As the only Class A international film festival in China, the film festival has naturally engraved a distinct "world" since its birth in 1993. Film and television, China’s home stadium, Shanghai temperament” logo.

Crowne Plaza Shanghai Silver Star is one of the main venues of the film festival. For more than 20 years, the annual film festival's exciting Golden Goblet Award awards, master-level forum dialogues, film market gatherings of businesspeople, and star-studded press conferences have all left wonderful moments here. The hotel is affiliated to the Shanghai Film Group Company, and the fusion of distinctive film elements creates a unique cultural atmosphere in the hotel.

Recently, this hotel, which is the same age as the Shanghai International Film Festival, stunningly surprised this film festival and was even reported on CCTV!

(The picture shows the movie culture-themed special-shaped interactive screen device in the hotel lobby, size: 5m*5m)

From the following beautiful photos, you can hardly imagine that this is a hotel that is close to business. A 30-year-old five-star hotel!

All thanks to a large-scale "movie culture themed renovation" carried out by the hotel in 2018.

HYD and Yidao (Shanghai) Company, which are responsible for this renovation project, are rooted in the cultural tourism industry. The hotel renovation project team changed the space through soft decoration and incorporated cultural themes without changing the building. Refining and keeping pace with the times, the aesthetic vision realizes the inheritance of precious cultural memory, gives the space a new look, and achieves the sustainable development of the old hotel.

HYD said that this renovation is not a simple hardware renovation, but a one-stop plan to sublimate the overall image and temperament. Adopting the industry's leading ideological concepts and solutions, we conduct one-stop design management from the aspects of ideological positioning, presentation methods, operation and development, and communication and promotion. The final product is three-dimensional, expressive, connotative, and friendly. "Shanghai Film Culture Hotel".

Taking the "black, white, gray and gold" that pays tribute to black and white movies as the design context and guidelines, the designer comprehensively designed and planned software and hardware, from aesthetics to culture, to create a space and atmosphere for film culture, and create a movie-level The visual color, lighting atmosphere, furnishings and soft decoration.

Ren Zhonglun, Secretary of the Party Committee and Chairman of Shanghai Film Group, said that building a movie culture-themed hotel can, on the one hand, accumulate the film resources and film literature accumulated by Shanghai Film Group over the years in a better way, and build the hotel into a It will become the "Boutique Museum" of the Shanghai Film Museum; on the one hand, it will also give Shanghai films and Chinese filmmakers a better "home". "The next step is to better integrate the hotel and Shanghai Cinemas, integrate the service functions of the hotel with the screening functions of the cinema, and make this place a new landmark of Shanghai Cinemas."

In the hotel's public area, you can stop anywhere and enjoy Shanghai's film culture.

The background of the hotel's front desk shockingly displays 17 classic award-winning films from Shanghai Film Group Corporation, selected by experts from the Shanghai Film Museum and presented in an artistic form. These include the Hundred Flowers Award-winning film "Love in Lushan", the Golden Horse Award-winning film "Old Friends in Mountains and Rivers", the Golden Lion Award-winning film "The Good Man in Three Gorges" and other well-known films.

The hotel lobby bar has also undergone an overall upgrade. The improvement of its high-quality cultural atmosphere has made it one of the must-visit places to spend money in the hotel.

In the public *** space of the hotel, there are also masterpiece exhibitions "Masters One Year, One Gallery" and "No. 1 in Chinese Film History" jointly launched with the Shanghai Film Museum, which also belongs to the Shanghai Film System. , "Scenes on the Set", "Variety of Life" and other small boutique exhibitions, practicing the original intention and plan of building the hotel into the "Boutique Museum" of the Shanghai Film Museum.

During the film festival, the Jinjue Film Forum will be held in the Jinjue Hall on the second floor of the hotel. From the 16th to the 22nd, there will be wonderful brainstorming and information exchanges on various movies every day.

In the second half of 2019, the cultural theme renovation of Shanghai Film Culture Hotel will continue, which is worth looking forward to!

Consultation hotline: 18721607396