What aspects does the brand connotation of the hotel include?

visibility

Fame refers to the extent to which a brand is known and understood by the public, or how many people in the market know and know what this brand is. It is a measure of quantity. High popularity is the premise of being accepted and bought by consumers. On the contrary, if a brand is not well-known and is not known and understood by consumers, then consumers will not invest money in this brand.

(2) reputation

Reputation refers to the degree to which a brand is trusted and praised by the public, or the public's evaluation of the brand. This is a "qualitative" measure. High reputation is an important condition to win customers, and good brands have certain aspects that consumers are interested in and willing to invest in.

(3) Market performance

There are usually two standards to measure the performance of a brand in the market, one is market coverage and the other is market share. The former refers to the size of the market scope radiated by the brand, while the latter refers to the proportion of the brand in the sales of all similar goods.

(4) Reputation value

The reputation value of a brand refers to its market competitiveness at a certain point (year). It reflects the status of the brand. The reputation value of a brand is not equal to the transaction value, but it can provide a basis for the realization of the transaction value, which can be understood and accepted by the society, thus contributing to the realization of the transaction value.