Traditional Culture Encyclopedia - Hotel reservation - What is "show-off tourism"?

What is "show-off tourism"?

After the National Day holiday, the term "glorious tourism" came into public view.

“Staying in a hotel,” “staying at a B&B, playing with mobile phones,” and “traveling in a 18th-tier town without any strategy” have become the true portrayal of most people’s vacations. “Lie somewhere else” that was previously scorned. The "fashionable travel" of changing places to play with mobile phones is really popular during this year's National Day holiday.

It is completely different from the previous way of traveling: instead of joining in the fun, not going to popular cities and places where Internet celebrities check in, the public prefers to choose an unknown destination for vacation, stay in a hotel, and eat takeout, which is quiet and leisurely . As a result, some unpopular cities have come into public view.

Avoiding the crowds, "disguised tourism" opens up another way of leisure.

Regarding the emergence of this phenomenon, some commentators believe that this reflects the change of young people's travel "taste", and some even interpret it as a change in the travel "track", which indicates that Big changes in the tourism industry.

In fact, some tourists go to non-popular small tourist cities to check in. This phenomenon has already existed. This aspect benefits from the continuous improvement of infrastructure in small cities. For example, many small cities now have high-speed trains and even airports, and the hotel conditions are not inferior to those in popular tourist cities, and the price/performance ratio is better. On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some cost-effective niche attractions can be noticed and "planted", and then have the opportunity to attract some tourists to check in offline.

The reporter went to Mogan Mountain in Huzhou for an interview this year. In Yu Village at the foot of Mogan Mountain, there are many cafes in one village. Local people revealed that many young people come to Mogan Mountain for "swanky tourism" , instead of choosing to go up the mountain to visit the scenic spots, we stayed comfortably for two days in a charming B&B at the foot of the mountain, and then went to the village to drink coffee and chat when we had time.

In fact, “disguised tourism” is to a certain extent young people’s vote for current mainstream tourism products.

Many popular tourist attractions are crowded with people during holidays, providing a poor experience and poor cost performance. Upon closer analysis, these niche cities with "fashion-style tourism" all have many similarities. For example, tourism resources have not been over-exploited and commercialized, and they still retain strong local features and characteristics. They can both Let tourists experience the authentic customs and customs, and win the favor of many people with its unique tourism resources.

This phenomenon has also brought new enlightenment to tourism management. To attract tourists, we can no longer rely on inherent resources to attract tourists, or use the same popular attractions to obtain passenger flow, but must rely on unique local culture, living atmosphere, Humanistic atmosphere to retain tourists. Furthermore, if a city wants to develop its tourism economy, it cannot separate its scenic spots from the daily lives of local residents. Only by “seeing people, seeing things, and seeing life” can it attract and retain tourists.