Theme scheme of May Day home improvement activities

Theme scheme of May 1 home improvement activities (7 selected articles)

In order to ensure the safety and smooth progress of activities, it is usually necessary to prepare an activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of activities. How to write an activity plan to play a better role? The following is the theme scheme (7 selected articles) of May Day home improvement activities that I have compiled for you, for reference only. Let's have a look.

Theme scheme of May Day home improvement activities 1 There is still more than a week before May Day, and the decoration market in Changsha has been "filled with smoke". In the past weekend, Changsha Decoration Company, represented by Yimi Decoration, Longting Decoration and Tian Jian Decoration, launched a large-scale promotion campaign with its own selling points, and launched the "May Day Defence War" 20xx years in advance. The advance of sales promotion, the increase of frequency and the increase of strength also quietly imply that the competition in Changsha's home improvement market will be more intense on May 1st this year. To this end, the reporter chose a representative company-Changsha one-meter decoration promotion activities for a specific understanding.

Five preferential measures for one meter decoration, with an unprecedented profit of 6 thousand yuan.

A big gift: pay the project deposit of 20 10 yuan to 3,000 yuan, and directly make a profit of 1000 yuan.

Double Gift: The offer was upgraded from Fuxiang E 1 to Jinfuxiang E0, with a value of 20 10 yuan.

Triple Gifts: The wall paint was upgraded from China Resources to China Resources Gold Five in One, with a value of 1.500 yuan.

Four gifts: the project cost is over 50,000 yuan, and it will be delivered to the switch socket of the whole house, with Sima Simon brand, and the value is 1 1,000 yuan.

Five Gifts: Give a copy of housekeeping after the project is completed, which is worth 500 yuan.

Ten promises for one meter decoration ensure that you have no worries about decoration.

1. After paying the down payment, the price is guaranteed for the whole year (20xx years), and the price will never increase because of the increase in the price of materials and labor.

2. Free room measurement, free floor plan, free budget, free construction drawing and no additional design fee.

3. The budget is accurate. Under the premise of not changing the construction technology and construction projects, the settlement project payment is guaranteed to float within 5% of the budget price, and there is no need to worry about budget overrun.

4. The project is not subcontracted, the decoration workers are uniformly allocated by the company, and the project is managed by the project manager system. Subcontracting or subcontracting is strictly prohibited to ensure that the project is "in line with the design", "in line with the quality and standards" and "the overall effect is in line with the wishes of customers".

5. Materials are purchased by the company in a centralized way and distributed uniformly, and counterfeit and shoddy materials are strictly prohibited. All materials or commodities purchased by the company meet the national environmental protection standards, and there is no worry about environmental protection hidden dangers.

6. installment payment. Payment for the project will be made in four steps. The payment will be collected according to the schedule, so that the owner can lead the company by the nose and feel free to decorate-there is no fear of "getting on the thief boat by mistake".

7, in strict accordance with the construction plan signed with the owner, to ensure that the construction and design, the overall effect is consistent with the wishes of customers.

8, in strict accordance with the "Hunan Decoration Association Interior Decoration Construction Specification" construction, in accordance with the "Hunan Decoration Association Interior Decoration Acceptance Standard" acceptance. Let the quality meet the standard.

9, water and electricity five-year warranty, the remaining two-year warranty, lifelong maintenance, worry-free after-sales service.

10. Customers who pay the deposit during the activity enjoy the general manager's attention to the project. The general manager pays close attention to the project progress and construction quality directly, and visits the construction site no less than 1 time every week.

Judging from the five preferential activities and ten promises of one-meter decoration, the market competition will be more intense on May 1 this year. Judging the situation in the second half of the year, whether optimistic or pessimistic, most people in the industry believe that there will still be variables in the home market affected by policies.

Theme scheme 2 of May 1 home improvement activities Promotion theme: one-day tour of home improvement theme.

Promotion type: holding activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) For the promotion of key community business personnel, a number of leaflets can be printed.

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage; 4) Posters inside the company.

5) Poster publicity on the construction site (printing dozens of posters)

Promotion and preferential scheme:

1)xx brand floor tile xx brand floor is 60% off.

2) Buy xx brand kitchen and XX brand bathroom at a 30% discount.

3) Buy 3)xx brand furniture at a 30% discount.

4) 15% discount for decoration group purchase, 5 points will be deducted for each additional 10 households, and 30% discount will be deducted for decoration zero profit.

5) Send 500 yuan House Purchase Voucher when you come. On the basis of the biggest discount for group purchase, our home improvement company will let you save 500 yuan.

6) This activity only needs on-site registration, and no deposit is charged. After registration, customers only need to come to our company to sign the design agreement before the deadline of our activities. It is a truly risk-free and perfect home improvement trip.

On-site activities:

1) On May1day, the one-day home improvement tour starts at 9: 00 a.m., visiting floors, floor tiles, cabinets and bathroom materials in the morning, visiting furniture and household items in the afternoon, and visiting three sets of construction sites and three sets of model rooms after 3: 00 p.m.. Finally, we held a lucky draw and gave gifts at the home improvement company's site or in a large model room or hotel.

2) Every stop has exquisite gifts and group purchase preferential activities.

3) Lunch and drinks are provided by our company, and every customer is delivered to the door by our company. There is no shopping in the whole process, and customers can get exquisite gifts without spending a penny.

Promotion preparation:

Cooperation negotiation of major material suppliers.

Contact Zhuang Jie for one-day charter and catering arrangements.

Prepare the construction site and model house.

Interpretation and planning of residential units.

Plan evaluation:

This plan is to gather some owners together to promote customers' all-round understanding of home improvement products in the form of home improvement trips. Through this home improvement trip, the owner can feel the hard work of purchasing and decorating the main materials, resulting in on-site orders and afterwards orders. Only by signing up for this activity and not collecting the deposit can the worries of the owners be greatly resolved.

Activity comments:

1) The shuttle bus leaves at the designated place at 9: 00 a.m., and at the same time, every customer is given a complete guide (that is, the details of a one-day home improvement tour and preferential instructions).

2) Set up 1 home improvement tour guide for every 5 customers (which can be held by designers).

3) Each stop is equal to a small meeting place, and the merchants participating in the home improvement tour are required to do a good job in poster promotion and service personnel arrangement.

4) Each stop lasts for 40 minutes, and you can eat in the designated restaurant at noon (fast food is enough).

5) Decorate the construction site and the model room, clean up the site hygiene, put up posters, and provide extra shoes and gloves for each customer who visits the model room. It is best to concentrate the model rooms in the same community, or visit them in separate cars to avoid the crowding of the model rooms caused by too many customers at a time.

6) The last stop is to register first (referring to group purchase registration), and then send group purchase coupons and gifts.

7) The gifts presented at the site should be series, including handbags, brochures and gift bags, with the gift value of 10- 15 yuan.

Activity analysis:

The total investment of this activity is about 3000-8000 yuan except advertising. The main expenses include chartered car, fast food, gifts and venue fees (referring to the last stop of hotel activities). If you can organize 50 households to visit, the cost will be about 5000 yuan. Plus the advertising (version 1/4 is the first issue, and the cost is 6000 yuan) and the brochure fee, the total investment is about12019-15000 yuan. If more than 20 group purchases can be promoted, even if this activity is a complete success!

Theme scheme of May Day home improvement activity 3 I. Purpose of the activity

Explain the current market situation and the purpose of the activity. What is the current market situation? What is the purpose of this activity? It is to improve performance. Is to crack down on competitors Or enhance brand awareness and reputation. Only when the purpose is clear can the activity be targeted.

Second, the active object.

Is the activity aimed at the owner of the target market or a specific group? What is the scope of activity control? Who are the main targets of promotion? Who is the secondary target of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.

Third, the theme of the event

In this part, we mainly solve two problems:

1, determine the theme of the event.

2. The theme of packaging activities

Reduce the price discount. Gift. Lucky draw. Gift certificate. Service promotion. Show promotions. Consumer credit. Or other promotional tools. What kind of promotion tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of promotion expenses.

After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them. This part is the core part of the promotion plan. We should strive for innovation and make the activity shocking and exclusive.

Fourth, the way of activities.

This part mainly expounds the specific activities. There are two important issues to consider:

1, determine the partner: pull the government as the backing, or hang the media's "sheep head" to sell their own "dog meat". Whether the enterprise acts alone or together with the alliance. Or jointly promote with other enterprises. Cooperation with the government or the media will help to build momentum; Cooperate with partners or other enterprises to integrate resources and reduce costs and risks.

2. Determine the degree of stimulation: In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target object. The higher the degree of stimulation, the greater the reaction to promote sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.

Verb (abbreviation for verb) Activity time and place

Choosing the right time and place for promotional activities will get twice the result with half the effort, while choosing the wrong place will be thankless. Let consumers participate freely as much as possible in time, and the location should be convenient for consumers, and communicate with urban management, industry and commerce departments in advance. Not only is the timing and place of the promotion important, but how long it lasts and the best effect is also important.

Sixth, the way of advertising cooperation

A successful promotion needs all-round advertising cooperation. Choose what kind of advertising creativity and expression. What kind of media hype to choose. These all mean different audience arrival rates and cost inputs.

Seven, preliminary preparation

The preliminary preparation is divided into three parts.

1, personnel arrangement

2, material preparation

3. Test scheme

In terms of personnel arrangements, it is necessary to "everyone has something to do and everything is in charge", and there can be no gaps and overlaps. Who is responsible for communication with the government and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for distributing gifts? Who is responsible for customer complaints? Every link should be considered clearly, or you will be in trouble if you get cold feet and lose sight of one thing. In terms of material preparation, everything from vehicles to screws should be listed, and then counted according to the list to ensure foolproof, otherwise there will be a hectic scene.

More importantly, because the activity plan is determined on the basis of experience, it is necessary to carry out necessary experiments to judge whether the selection of promotion tools is correct, whether the degree of stimulation is appropriate and whether the existing channels are ideal. The test method can be to ask consumers, fill out questionnaires or try a scheme in a specific area.

Eight, medium-term operation

The medium-term operation is mainly activity discipline and field control.

Discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, all aspects of participants' discipline should be specified in detail.

On-site control is mainly to arrange all links clearly and make them busy and orderly. At the same time, in the process of implementing the plan, we should adjust the scope, intensity, quantity and focus of promotion in time to keep the promotion plan controllable.

Nine. Late continuation

The late continuation is mainly a matter of media propaganda. In which media will the incident be followed up? Melatonin is a master in this field, even if it is a less successful promotion, it will be on fire in the media with unprecedented pomp.

X. cost budget

Without interests, there is no meaning of existence. The cost input and output of promotional activities should be budgeted.

Xi。 early warning mechanism

There may be some accidents in every activity. For example, the intervention of government departments, consumer complaints, and even the sudden change of weather have made it impossible to continue outdoor promotion activities. Necessary human, material and financial preparations must be made for all possible accidents.

Twelve. Effect estimation

Predict what kind of effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the success or failure from the aspects of stimulation degree, promotion opportunity and promotion media.

Of course, the above twelve parts are only a general framework of the promotion plan, which needs to be enriched and improved according to the actual situation. In addition, the person in charge should boldly imagine, carefully verify, analyze and compare, and optimize the combination to achieve the best benefits.

Theme scheme of home improvement activities in May 1 day: three-day promotion activities in May 1 day:

1. Theme: Warmly celebrate the first anniversary of Luoyang family; The flagship store of Zhenghe Road in Luoyang was grandly opened; During the "May Day" Golden Week, you and I will join hands with the whole city to celebrate 1 anniversary.

2. Hui You: The project cost is 8.3% off (the comprehensive management fee is not discounted). During the activity, you can enjoy the surprise price of home improvement group purchase every day.

3. Gifts: Give home gifts (tea sets, bowls, pots, pillows) when sending the intention contract during the activity (see the gift giving regulations for details).

4. Main materials: During the "May 1" activity, the urban family main materials alliance will be displayed, and major brands will simultaneously introduce preferential measures (see the main materials promotion content for details).

5. On May 2nd, the Peony Hotel Home Improvement Group Meeting (half a day) will win lucky gifts by inviting gifts, on-site lottery (provided by some suppliers of prize-winning materials), signing bills and tying balloons. The engineering manager promised on the spot that you would be free from worries.

6. From April 30th to May 8th, the store fair (all day) has gifts, such as paying a deposit and signing a contract. During the activity, all the signing customers will enjoy the exclusive construction plan tailored for you by the Gold Medal Project Manager, which is more efficient and worry-free.

Second, the specific content of the activity

1, home improvement group purchase meeting on May 2 (half a day)

Activity theme: enjoy peony and repair home decoration. May Day is more enjoyable. ※

Activity time: May 2, 20xx 14: 00-20: 00. ※

Venue: Meeting rooms on the 3rd floor and15th floor of Peony Hotel. ※.

Activity content: ※:

1, home improvement group purchase meeting: one-on-one communication with senior designers.

2. Sign balloons at the event site to win lucky gifts.

3. The main material suppliers will show their elegant demeanor and provide the "May Day" discount and promotion of the corresponding brands.

Promotion of activities: ※:

During the 1. event, all customers who come to any store in the city for consultation with the floor plan can enjoy VIP treatment and get a beautiful gift.

2. There is a lucky draw at the Peony Hotel event site, and all customers at the site have the opportunity to participate in the lucky draw.

3. Customers who sign an intention contract with our company or renovation contract will have the opportunity to tie balloons on the stage and get lucky gifts.

4. All the people who sign the bill will get a gift (see the gift giving regulations for details).

2. Shop Fair from May 3rd to May 8th.

Theme: Shop Fair. ※

Activity time: 20xx from May 3rd to May 8th. ※

Location: Zhongzhou Store ※ Activity content:

Promotional activities: ※:

1) During the activity, all customers who come to the store to consult the floor plan will get a beautiful gift.

2) Customers who sign an intention contract with our company at the event site or renovation contract can enjoy:

1, free house survey and budget;

2. Visit the model room;

3. You can participate in the model house collection activities;

4. Get practical home gifts (tea set, bowl, pot, pillow core).

3) Anyone who signs the bill will give a gift (see the gift giving regulations for details).

Third, three major commitments:

1, "golden diamond" standard project, five links to ensure the decoration quality.

2, level 3 project acceptance, supervision, project manager, project manager.

Theme scheme 5 of May 1 home improvement activities Promotion theme: May 1 home improvement youth fruit party.

Promotion type: holding activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) For the promotion of key community business personnel, a number of leaflets can be printed.

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

Promotion and preferential scheme:

1) Small apartment decoration scheme display

2) You can try fresh fruit when you come.

3) 30% discount for on-site booking of kitchen and bathroom packages.

4) Pay the design deposit on site, and give 1 brand small household appliances a 15% discount for decoration.

5) Launch price-limited decoration activities, and the maximum decoration within120m2 is 24,800 yuan.

6) All the ladies attending the meeting will get a fashion beauty card.

On-site activities:

1, round table fruit salon, fruit drinks are eaten with drinks.

2, dozens of exquisite cabinets and bathroom packages on-site fashion show (that is, on-site product portfolio display)

3. Carefully select home accessories (demonstrate the matching effect of accessories and the effect of lighting design with slides)

Promotion preparation:

1. Prepare the venue-it is best to have a grand ballroom with a round table or a long table.

2. Prepare fruits-collect the freshest and greenest fruits at that time.

3. Prepare service personnel-just use the service personnel in the banquet hall for catering service.

4. Prepare partners, prepare exquisite cabinets and bathroom products at the same time, and try to combine them on the spot (the display should include household appliances, if not, you can make a three-dimensional demonstration).

Plan evaluation:

This situation is aimed at fashionable young people. It is the first time in the industry to hold home improvement promotion activities in the form of fruit parties. On-site product portfolio display and jewelry exhibition can also promote orders well.

Activity comments:

1) The venue of this activity should be the banquet hall of a large hotel, and every five customers will arrange a designer as an on-site waiter to answer questions about home improvement knowledge on the spot.

Theme scheme 6 of May 1 home improvement activities Promotion theme: home improvement home main material group purchase.

Promotion type: holding activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) Promote business personnel in key communities, and print "Special Issue of Group Purchase Offers for Home Decoration on May 1st".

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

6) All cooperative units carry out cooperative publicity.

Promotion and preferential scheme:

Cooperate with several main material suppliers for on-site group purchase, starting with a minimum discount of 60%, and then drop 5 points for each additional person 10 until the manufacturer vomits blood on the spot!

On-site activities:

1) The main material is showing its own products.

2) Group purchase on-site registration

Promotion preparation:

1) Join the main material home furnishing business and make a group purchase with * * *.

2) Print "May 1 Day Special Issue on Home Decoration Group Purchase", with one page for each manufacturer (it is recommended to open a 50% discount version, that is, a 20% discount version).

Plan evaluation:

This scheme is suitable for small and medium-sized cities, and the effect of doing this activity is particularly good when there is no corresponding group buying activity in the local building materials mall or supermarket.

Theme scheme 7 of May Day home improvement activities Promotion theme: Hold preferential activities for wedding room decoration customers, which can be extended to bedroom theme decoration scheme.

Promotion type: holding activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) Cooperate with a large local chain wedding photo studio for publicity.

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

Promotion and preferential scheme:

1) Presentation of the decoration scheme of the wedding room

2) Pay the deposit on site, give a 15% discount on decoration, and send a * * fashion wedding photography package (value 1480 yuan).

3) 60% off order for fashion home appliances.

4) On-site lucky draw, the happiest couple (limited to 2 couples) at the scene will immediately receive a diamond ring of 3,000 yuan, and the famous wedding host will preside over the wedding activities for free (limited to 2 couples).

On-site activities:

1) Invite a well-known local wedding host to host the event on the spot.

2) Small household appliances gifts for newcomers' cooperative games will be held on site.

3) The "Beautiful Moment" love oath activity (the couple takes a love oath in front of a special background cloth, which is photographed by a photography agency, framed into a huge photo frame and sent to the couple)

Promotion preparation:

1) Cooperate with * * wedding photography agencies and wedding planning agencies.

2) Presentation of the design scheme of the wedding room and bedroom.

3) Cooperation among home appliance manufacturers

Plan evaluation:

This plan is specifically aimed at the wedding room, which is a good publicity for cultivating the company's advantages. Promote sales with the theme of wedding room.