Summary of the work of the deputy general manager of the group company

In 20XX, under the correct leadership of the group company and with the strong support and help of various departments of the group company, I followed the work spirit and work deployment of the group company, guided by the scientific outlook on development, centered around the center, Highlight the key points, pay close attention to implementation, pay attention to actual results, work hard to do all the work well, complete the work tasks well, and achieve good results. The specific summary of personal work in 20XX is as follows:

1. Strengthen self-study and improve business management level

In 20XX, I carefully studied the spirit of the 18th and xx National Congresses of the Party, Seriously study the work spirit, system regulations and work disciplines of the group company, improve business management level, be consistent with the group company in thinking, work and actions, strengthen ideals and beliefs, establish a correct world outlook, outlook on life and values, and achieve Work hard and be loyal to the group company, put the interests of the group company first in all work, and safeguard the interests of the group company at all times. I cultivate my hard-working and diligent professionalism and pioneering, innovative, truth-seeking and pragmatic work style. I adhere to the principle of "keep improving and meticulous", take everything seriously, take every job seriously, and insist on getting the job done. Do a good job, achieve perfection and efficiency in work, and strive to obtain the satisfaction of group company leaders and customers.

2. Work diligently and complete all tasks

I am the deputy general manager of the group company, responsible for the market development of the marketing center, project budget preparation, contract negotiation, and projects after winning the bid. Subcontracting and other work. I deeply realize that these tasks are important tasks of the group company and are related to the economic benefits and long-term development of the group company. To this end, I have enhanced my sense of responsibility and urgency in my work, and in accordance with the work spirit and work arrangements of the group company, I have worked diligently and conscientiously to fully complete my work tasks and achieve good results.

1. The business achieved good results. In 20XX, I led my subordinate cadres and employees to invigorate their spirits, work hard, seize opportunities, fight tenaciously, work hard, and achieve good business results. The main project types in 2014 include large residential buildings, large commercial plazas, hotels, office buildings, etc. The total construction business contract completed throughout the year was XXXX million yuan, an increase of 200 compared with 20XX; the operating income was XXXX million yuan, exceeding the company's XXXX million yuan at the beginning of the year. The actual increase in task indicators is XXXX million yuan. In 20XX, in addition to the original business cooperation with Evergrande, Wanda, R&F Real Estate, and Hopson Development, China Merchants Real Estate, AutoNavi Land, Kaisa Group, Dahan Group, etc. were added to the business cooperation, and strategic cooperative relationships were established with nearly 60 high-end customers. At the same time, we have made breakthrough progress in the development of five hotels. We have successively won the bids for Putian Hilton, Chongqing Jinfoshan Hotel, Chengdu Grand Hyatt and other projects, which has kicked off the cooperation between our group company and the international five hotel brands and demonstrated good performance. development prospects.

2. Actively expand business channels. Business is the foundation and foundation for the survival and development of the group company. In 20XX, I took the expansion of business channels as the top priority of my work. I concentrated my energy and time on expanding the business. I mainly carried out four aspects of work: First, actively Carry out relationship marketing. We strive to develop the resources of the "three major customers" and use our brand advantages to extend the resource relationships with major customers from top to bottom, so that the entire field and the entire company can develop into customers of our group company. The second is to actively participate in exhibitions and promotion meetings. I lead my employees to participate in some industry exhibitions and promotions from time to time, such as the International Hotel Forum, etc. At the promotion meetings, I make friends, build relationships, and strive to seek high-end customers, laying a solid foundation for the business development of our group company. The third is to actively seek strategic partners. While I continue to establish strategic partnerships with large and powerful real estate companies, I am actively looking for new strategic partners. Through these measures, the group company can not only save a lot of marketing costs, but also accumulate more personal relationships for the group company, making the group company's business foundation more solid and solid. The fourth is to diversify marketing methods.

In 20XX, in addition to consolidating and developing the traditional marketing model, I continued to learn and try various marketing methods and means, find publicity and marketing methods that are in line with the group company's development strategy, and adopt modern marketing such as differentiated marketing, service marketing, emotional marketing and experiential marketing. The model actively expands business to meet the consumption needs of different customers. With the development of information network technology, online marketing has become a general trend. I am actively exploring ways and means of online marketing, and strive to be one step ahead of our group company in realizing online marketing.

3. Strengthen daily management work. Management produces benefits. Only by continuously strengthening daily management can we promote work speed and efficiency. In strengthening daily management work in 20XX, I focused on four aspects of work: First, establish a strong marketing team. After a year of study, training and practice, a strong marketing team has been initially established. The entire marketing team has accumulated rich sales experience and is full of fighting spirit. They can work together to deal with various difficulties and emergencies, and are full of confidence in next year's business. , strive to achieve greater results. The second is to improve the work system. I have compiled relevant processes and systems, formulated performance appraisal methods, and organized regular training to improve the professional quality of technical personnel and marketing personnel, so that technical personnel can participate in business negotiations, and marketing personnel can master professional and technical knowledge, and cultivate the entire marketing center into a A "technical marketing team" in the true sense, laying a solid foundation of human resources for better business development. The third is to establish a material database. I organized the budget staff to establish a material database to make cost accounting more accurate and improve the project bid winning rate. Fourth, actively introduce project managers. Since accepting the project subcontracting work in January 20XX, I have introduced 128 project managers with Platinum Five Hotel construction experience and established a project manager evaluation system to lay a solid foundation for future project construction, ensure project qualifications, and strive for excellent projects.

3. Insufficiencies in 20XX

In 20XX, I worked hard and seriously. Although I completed the work tasks and achieved good results, I still failed to meet the requirements of the group company and the continuous development of the company. Compared with the situation, there are still some deficiencies. After sorting out and summarizing, there are mainly four problems: First, the market positioning is not clear enough. The large and comprehensive market development model lacks work focus, coupled with the shortage of human resources and inadequate project management, has affected the development of the group company. Second, brand building is weak. The main reason is that the design of the group company's website is mediocre, and the content of brochures and promotional videos is seriously lagging behind, which is inconsistent with the actual situation of the group company, making the group company's external image not beautiful enough and its social reputation not good enough. Third, project management is not adequate. Because the project was subcontracted and the management did not follow up in a timely manner, the project management was out of control. The fourth is waste of qualifications. At present, the qualifications of our group company are at the highest level in the industry, and all qualifications are complete. However, because the relevant technical personnel have not been able to keep up, there is no professional cooperation, which has resulted in many bidding opportunities being wasted and affecting the business development of the group company. I want to attach great importance to these existing deficiencies, put forward constructive suggestions to the group company, and take effective measures together with the relevant departments of the group company to effectively improve and improve them.

IV. Work Ideas for 20XX

On the basis of summarizing the achievements and shortcomings in 20XX, based on the market situation in 20XX and combined with the actual situation of the group company, I propose the following 20XX Work ideas:

1. Strengthen market development. I want to segment the market and clarify the market positioning, so that I can base myself on first-tier cities, radiate to second-tier and third-tier cities, focus on tourism real estate and strategic partners’ batch of finely decorated commercial housing, take into account international five hotels, focus on high-end and mid-range, abandon low-end projects, and strengthen The group company's core competitiveness in the market and its outstanding advantageous position in the industry promote the rapid development of the group company's business.

2. Strengthen brand building. Brand is the image and reputation of a group company and plays a decisive role in business development. I will spend my energy to strengthen brand building. First, publish advertisements on websites and magazines with strong influence in the industry to expand the influence of the group company; It is to actively participate in social activities, let the group company appear more, and improve the social visibility of the group company.

3. Strengthen project management. In project management, we focus on strengthening supervision and adopting models such as monitoring and acceptance of individual projects, cross-inspections, and internal self-inspections to control project quality, ensure that there are no project quality problems, and strive to create excellent projects.

4. Strengthen customer management. Establish a CRM customer management system, divide customers into different levels and sectors, and adopt corresponding follow-up methods and efforts to avoid missing project opportunities due to personal experience and level. Send business backbones with strong expertise and rich follow-up experience to serve as department leaders to carry out dedicated follow-up to major customers. For example: Evergrande Company currently adopts the form of centralized bidding at the headquarters, and we need to understand the status of our group company's ongoing construction and local construction projects. In view of the tight construction schedule of Evergrande's business, to ensure that material workers arrive on site in time to solve some actual problems that occur on the construction site, our department leaders must communicate with the relevant departments of the group company in a timely manner, and feedback to the relevant departments of Evergrande headquarters after solving the problems. In normal times, we should discover potential problems in a timely manner, try our best to solve the problems at the local company level, and leave a good impression on the relevant departments of Evergrande headquarters. At the same time, our department leaders should regularly visit the senior management of Evergrande headquarters, make more contacts and communicate more, and strive for more project opportunities. Baolong adopts a bidding method in which local companies recommend and the headquarters issues bids based on the recommended list. While doing a good job in the relevant departments of the headquarters, our department leaders must go to local companies to follow up on on-site projects, solve on-site problems, and work with the project company on public relations work.

5. Implement differentiated marketing. In differentiated marketing, it is necessary to find the marketing highlights. The first is the general contracting advantage of our group company's eight first-level qualifications. We use specific cases and data to analyze the costs wasted in choosing different contractors for different majors. Curtain walls, mechanical and electrical intelligence, air conditioning, and interior decoration are constructed by one company, that is, It can save costs and guarantee the construction period; secondly, it is mature technology of energy saving and environmental protection. Our group company currently has certain experience and advantages in air conditioning energy saving and curtain wall energy saving; thirdly, capital operation, our group company is cooperating with venture capital companies in hotel The project builder provides financing channels and has a say in the project.

6. Strengthen marketing team building. The marketing director will continue to take the lead and work as a team to carry out business follow-up. The business host of the headquarters marketing center is mainly responsible for information collection and cooperating with the director to follow up on projects. Directors can choose to follow up projects independently or in collaboration with other directors. At the same time, we make full use of expatriates to collect local project information, implement project progress, and assist the marketing director to follow up on the project. In addition, using professional information companies for information collection and business follow-up can not only save the company's employment costs but also increase the order-following rate.

7. Strengthen regional market expansion. Through the efforts in 20XX, the market share of each region has been initially determined, and professional teams should be dispatched to key projects and regions to expand business. To determine key projects and regions, consider areas that have projects under construction and have certain local influence, such as Fujian (Putian Hilton under construction), Hunan (Zhuzhou Hilton, Taojiang Ramada Hotel), Sichuan (Chengdu Grand Hyatt Hotel) , Chongqing Jinfoshan Tourist Reception Center) and set up branches in these areas to further expand the market.

8. Further expand business. The first is to strive to expand the contracting content or participate in the bidding of decoration projects through the construction of preliminary projects such as curtain walls and mechanical and electrical projects, and ultimately achieve the purpose of undertaking the overall project. Second, currently each branch company and project manager also has a large number of real estate and large state-owned enterprise customer resources. Because the branch company's technical strength, personnel and financial strength are not strong enough, this part of the business has not been fully expanded. The group company must assist the branch company. Make such projects stronger and bigger to achieve complementary advantages and win a big development situation.

In 20XX, I worked hard, completed the tasks well, and achieved good results.

Entering the new 20XX year, I will continue to strengthen learning, deepen management, follow the work spirit and work deployment of the group company, pursue a pragmatic work style, and work with innovative development ideas, work hard, overcome difficulties, and improve all aspects. Raise the work to a new level, fully complete the work goals and tasks in 20XX, and make due efforts and contributions to the sustainable development of the group company and create better economic benefits.