Is the future development of hotel industry service or technology?

"No matter how good your technology or design is, if you don't take care of your guests, they won't come again."

YOTEL is a hotel brand established by 20 1 1 in new york. It feels like 2084. Its room type combines Japanese capsule hotels and popular youth travel agencies. The standard room with bathroom is only 16 square meters, and the bedside table acts as a computer workbench, which is simple and fashionable. Rooms for four people are double beds and bunk beds, both of which can save space. There are 669 such rooms in the 60th floor building. In addition to catering, there are some small conference rooms with display screens in the public area of this hotel, which can accommodate 14 people.

YOTEL's new york Times Square store starts at 189 USD per night. In addition, it also has capsule hotels that can temporarily stay in London, Paris and Amsterdam airports, and the lighting is futuristic fluorescent purple. It takes at least 4 hours to reserve such a bed, and the charge is 48 euros. For every additional 1 hour, it will increase 10 euros.

YOTEL is looking for more possibilities of self-help. There is a robot YOBOT at the front desk of the flagship store to collect luggage. Because the room is small, coffee machines and snacks need to be picked up at the front desk.

Similar to the robot service launched by Henn-na Hotel in Japan, the robot will greet at the front desk, assist in registration, help you collect your luggage and get your room. Hotel rooms don't need keys, they can be identified by "brushing their faces". This hotel strives to replace manpower with robots.

Many people think that such hotels are the current development direction, and at least there will be more and more hotels in the next decade, but people who have really experienced them often have different ideas. Archdaily, a design website, published a comment on why technology can't be a key factor in future hotel design. The author interviewed some people's experiences, such as Ron Swidler, the director of a design company in Chicago. He found that no one really used YOBOT. It was more like a fancy decoration than a service. During his stay, he also encountered a strike caused by a software error, and he did not contact any hotel manager for two days.

"My hotel is regarded as a cutting-edge environment, but I think it lacks an important factor: hospitality." Ron Swidler said, "Technology can help hotels have more personalized and customized services. What we need to think about is how to keep people in touch and enhance the guest experience. " He also found that in comments like Catway Eagle, people's attention (spit) is still on the service.

Ron Sweedler has designed several hotels. At this time, technology assists hotels. For example, there are 176 controllable pillow lights in the conference hall of AC Hotel in downtown Chicago, which can change 360 colors to adapt to different environments. Boston Godfrey Hotel can import photos, videos and music from mobile phones into TV, which also makes the room look personalized.

The Renaissance New York Midtown General, a new hotel opened in new york in March this year, mobilized more scientific and technological innovations to add highlights, such as a digital clock with a triumphant pattern, which made people walking in the street notice the hotel. The elevator wall in the hotel will change different pictures with the opening and closing of the door. On the LED screen in the hotel, people can click to view the nearby raiders.

David DiFalco, the manager of the hotel, believes that technology will prevent the communication between guests and service personnel, which is a problem that hinders the development of the hotel. "No matter how good your technology or design is, if you don't take care of your guests, they won't come again."