Vienna Hotel Management Model

As a result, Vienna Hotel Group has realized digital transformation, improved management efficiency, customer satisfaction and loyalty, and enhanced brand image and competitiveness.

1. In the first stage, Vienna Hotel Group began to use PMS system, integrating front-office system, financial system, membership system, inventory management system and other systems to realize information synchronization and improve management efficiency.

2. In the second stage, CRM system is introduced, and accurate member marketing strategy is formulated through customer data analysis and customer behavior prediction, so as to improve customer satisfaction and loyalty.

3. The third stage is digital transformation. Vienna Hotel Group realizes the comprehensive integration of various systems through digital technology, improves service quality and efficiency, and enhances user experience and brand image. Through these three stages of digital development, Vienna Hotel Group has realized digital transformation, improved management efficiency, customer satisfaction and loyalty, and enhanced brand image and competitiveness.