What does it mean to experience a gift?

To experience a gift is to experience a gift.

Extension:

Experiential gift is different from traditional physical gift, and it is a new concept of non-physical gift. The way to use it is that users need to experience it personally and leave a life experience in their brains through personal experience.

Development course:

Experiential gifts came into being in 2003, originated in Belgium and made by a French company. In just five years, this kind of gift has spread all over Europe and America, and also appeared in Asia, China and Japan. The number of its manufacturers is also increasing rapidly, and there are dozens of experiential gifts in France alone.

Form:

At present, the international popular experiential gift is a small gift box. There is a guidebook in the box, which introduces all kinds of interesting things. Users can choose one they like best, and then directly experience the happiness it brings. Most of these gift boxes give people a pleasant feeling, such as gift box, Happybox, Starboxchina, Wonderbox and so on. In China, brands such as Dan Lanshe and Box Love Box Gift have also appeared. Gifts are easier to accept than traditional physical gifts, such as letting the recipients experience skiing, bungee jumping, staying in luxury hotels, experiencing special food, learning yoga, learning flower arranging, learning English, or holding parties for the recipients.

Market demand:

In "experiencing consumption", consumption is a process and consumers are the "products" of this process. When the consumption is over, what will be left is the experience of the process-experience another identity, live in a foreign country and experience your own creativity. Consumers are willing to pay for this experience because it is beautiful, non-transferable and fleeting.

In the process of "experiencing consumption", consumers get not only commodities, but more importantly, they can "play" some new roles, get involved in different life fields and get some different life experiences and cultural experiences. These experiences are quite different from the original experiences of consumers-this is the charm of "experiential consumption".