What are the long-term rental apartment brands in Shenzhen?

Shenzhen long-term rental apartment brand

At present, the real estate enterprises involved in the long-term rental apartment market in Shenzhen mainly include Vanke, Xinghe, China Merchants Shekou, Shenye, Country Garden and Jindi. These real estate enterprises have a strong influence in China. For long-term rental apartments with long market cycle and wide service targets, it is the positioning of many enterprises to build multiple brands or even full life-cycle brands.

Apollo is the brand of Vanke's long-term rental apartment. At present, there are 8 Apollo branches in Shenzhen, and there are more than 6,000 rooms in Shenzhen. Shenye launched four brands of long-term rental apartments: Shenye Ningmeng, Shenye Youju, Shenye Shangju and Shenye Livable, and opened branches in Shuiwei, Shahe, Science Park, Xixiang and Tuen Mun in Hong Kong, with a total construction area of about 370,000 square meters, reaching 1 10,000 rooms. At the end of last year, Country Garden released the long-term rental apartment brand BIG+ Gaby International Community, which will provide 1 10,000 rental houses in the next three years. At present, there are six projects of BIG+ Gaby International Community in Shenzhen, all of which are properties along the subway, and both transportation and living facilities are relatively perfect. Jindi's long-term rental apartment products are operated by its subsidiary Spark, and its brand name is "Strawberry Community". It plans to expand its scale to 20,000 apartments and 80,000 apartments within three years. At the same time, Spark will upgrade its products completely, covering the whole life cycle, including tiny apartment, young white-collar apartment, luxury apartment, family apartment and high-end serviced apartment. In addition, China Merchants Shekou launched three sub-brands of "One Stack", "One Room" and "One Tang" in Shenzhen, covering an area of about 500,000 square meters, with10.3 million rooms. It is planned to realize the national layout of the brand in three years.

The new trend of Shenzhen long-term rental market this year attracts more attention than the frequent actions of financial institutions. At the end of last year, CCB Shenzhen Branch cooperated with Shenzhen 1 1 real estate enterprises to take the lead in launching the personal housing rental loan product "Home Loan". Its operation mode is to separate the ownership of the house from the right of residence. Developers are responsible for building houses, and banks are responsible for renting houses to people in need and having the right to live.

Later, Xinghe Holdings, a real estate enterprise in Shenzhen, and Shenzhen Branch of CCB launched the first whole-rent community, which was originally used to sell more than 2,000 houses and will be changed to long-term rental apartments, and tenants can apply for "mortgage" rental from CCB. In addition, Xinghe Holdings and Shenzhen Branch of China Construction Bank have also cooperated with Shenzhen Talent Housing Group to provide low-cost and high-quality primary commodity housing as rental housing for some enterprise talents in the future.

It will be the golden age for the development of Shenzhen long-term rental apartment market. With the continuous entry of various capitals, the branding degree of long-term rental apartments will gradually increase in the future, and the competition within the industry will become more intense.