How to improve the hotel occupancy rate

When staying in a hotel, guests have different understandings of the value and quality of hotel products. Some guests find it reasonable, while others find it unbearable. In this case, the hotel should reasonably guide the guests to consume, so as to achieve a win-win situation for the guests and the hotel.

For example, when receiving guests at the front desk of a hotel, we should focus on the characteristics and advantages of different types of rooms and what convenience they can bring to the guests. At the same time, it is necessary to point out the differences between different types of rooms and turn the unfavorable factors in the environment into convenience for guests.

Interest guidance method and high-priced bargaining method are two effective sales techniques of housekeeping department, which can be used in the process of hotel room sales. The benefit guidance method is to give certain extra benefits to the guests who have booked the hotel, so that they can give up the original reservation and buy a room with higher price. High-priced bargaining refers to recommending the highest-priced room suitable for the guest's position in room sales. According to consumer psychology, guests often accept rooms recommended by waiters first. If the guest doesn't accept it, recommend a room with a lower price and introduce its advantages. In this way, from high to low, layers of introduction, until the guests make a satisfactory choice.

Proper footwork Because under the condition of market economy, the variability of hotel market determines the instability of room price, and it is very normal for different guests to guide the price. Therefore, for customers who really can't afford the store price, giving appropriate discounts is also an important means to adapt to the market and competition. Otherwise, there will be a phenomenon of taking the initiative to hand over objective people to competitors. However, it should be noted that the discount range should be controlled within the scope of authorization, and employees should try not to use discounts as the last resort to reach a deal, and should provide various incentives to encourage employees to sell full-price houses.

In addition, for those hesitant guests, the hotel staff can give more suggestions as appropriate. Among them, many guests don't know what kind of room they need. In this case, the front desk of the hotel should be able to observe the guests' expressions, try to understand the guests' real intentions, understand the guests' characteristics and preferences, and then introduce the characteristics of each room to the guests according to their hobbies to eliminate the guests' doubts. If the guest does not make a clear statement, the receptionist can use words and actions to urge the guest to make up his mind to stay in the room.