Market scheme planning

There are six templates for marketing plan planning

In order to ensure the scientific and orderly progress of things or work, it is usually necessary to make a complete plan in advance, and a good plan will definitely pay attention to the participation and interaction of the audience. Then the question is coming, how should the plan be written? The following are 6 pieces of market plan I have carefully arranged. Welcome to share.

Market Plan Part 1

Part 1: Market Research Plan

● Summary Tip:

The fragrant rice noodle on the third floor of No.2 canteen is a new rice noodle shop opened by our classmates. As a snack with ethnic characteristics, the cross-bridge rice noodle has always been welcomed by everyone, but the passenger flow of fragrant rice noodle is not ideal. We analyze its reasons and problems and make some solutions.

● Analysis of market conditions:

1 Analysis of marketing environment: It is a good market for college students' catering industry, where there is a large flow of people and the consumption is concentrated and fixed. Based on these advantages, whether it is near the school or in the school cafeteria, it is very profitable to open a restaurant. Rice noodles, a special snack in the south, are very popular in this market and have more opportunities.

2 product analysis: there are many kinds of rice noodles in our shop in terms of quantity and taste. Diversified pricing, divided into 6 yuan, 1 yuan, 15 yuan, 2 yuan, 25 yuan, 3 yuan. There are various kinds of meat dishes, such as beef, mutton, fish balls, chicken balls and sausages, as well as special sesame cakes, vinegar, sesame oil and peppers, which can be suitable for different consumer groups.

3 competitor analysis: some students are willing to eat outside the school. Most students eat in the school canteen, and girls are close to No.1 canteen, so girls basically eat in No.1 canteen. As far as No.2 canteen is concerned, there are several rice noodle makers, but the characteristics are not obvious and the taste is average. Fragrant rice noodle has a competitive advantage

4 Consumer analysis: the consumption habits of students determine that the price is a sensitive factor. Therefore, extra value should be added to make students' consumption think it is worth the money. In addition, students have a demand for tastes

● Analysis of market opportunities and problems

1 Analysis of marketing status quo: There are several rice noodle shops in the canteen, but as a new store, Xiangxiangyuan Crossing the Bridge Rice Noodle has done a lot of publicity, but it has not really reached the target customers, and few people read the leaflets posted in the water room, and the publicity has not achieved the expected results. In addition, the price is too high for many students to accept. The promotion method is not novel enough to attract customers. Moreover, there is no analysis of market opportunities for selling soft drinks such as soda and cola. The fragrant rice noodles are unique in taste, delicious and highly competitive. Moreover, the location is chosen in the school cafeteria, and the window of the canteen is full. New competitors will not enter for the time being, and customers are students. As long as such consumers accept this product, they will be more loyal and avoid many unnecessary troubles. There are more girls in the school, and rice noodles are very popular with girls.

● Specific marketing plan:

According to the above analysis, the following marketing plans can be formulated

1 Product plan: Through observation and investigation, it is found that many people who eat at Piaoxiang Yuanmian are lovers, and suitable couple packages can be introduced. When girls eat less, they can put more vegetables and less rice noodles, and some supporting meals should be added appropriately. (For example, some soda cokes were given at the beginning of the promotion, but they were not sold later) to meet more demands of consumers

2 Price scheme: According to students' consumption habits, the ingredients of meat dishes can be appropriately reduced, and the price can be slightly reduced to meet students' consumption psychology. Or at the same price, add weight or new items, giving people the feeling of value for money.

3 promotion plan: at the beginning of its opening, Xiangxiangyuan rice noodles implemented several promotion methods, such as giving soda and biscuits, which achieved good results. In the future, we can implement these promotion methods during weekends and festivals, and we can also implement a simple membership system. Now there are many frequent customers who go to eat fragrance. We can keep these customers for a long time and add new customers through the membership system.

4 channel scheme: the current sales method of Xiangxiangyuan rice noodle shop allows students to eat in the restaurant, but not take it away. In the school environment, we can increase the sales method of food delivery, and it is very popular to let students bring meals at school, and rice noodles should be added with takeout.

● Conclusion:

I hope to find out the reasons for its poor sales through questionnaires and personal inquiries, as well as the communication of the manager of Xiangxiangyuan Rice Noodle, and put forward various improvement measures according to the obtained results. At the same time, through the concerted efforts and cooperation of the manager and employees of Xiangxiangyuan, through the above specific marketing plans, we can correct the shortcomings in its operation and achieve the purpose of this planning. I firmly believe that through this planning, we can improve the efficiency of the rice noodle shop in a short period of time and make it formal.

Part II: Market research scheme

(1) Research background

In recent years, Procter & Gamble has firmly held the first place in the shampoo market with its strong brand operation ability and financial strength. However, with the intensification of competition, the situation has gradually changed. Unilever has followed suit strongly, and many shampoo brands such as Xia Shilian and Lux have taken away many consumers from P&G. Kao's brands Aoni and Shu Lei occupy the mid-end market, while the low-end market belongs to rising stars such as Lafang, Liangzhuang, Tihua's rising star and Haodi. At this point, China shampoo industry presents a typical pyramid brand pattern. Through market segmentation, Xi 'an Jansen launched Caile in 2xx, and found an intersection in the two industries of medicine and shampoo. In order to improve its share in key cities in China and provide scientific basis for its future marketing development plan, the six-person market research company will conduct a special marketing survey in key cities nationwide.

(II) Purpose of research

The main objectives of this market research work are:

1. Analyze the pre-marketing plan of Caile Shampoo (including its sales channels, media delivery, product terminals and products) and consumers' product expectations, and make clear its own advantages and disadvantages, as well as the opportunities and threats it faces.

2. Understand consumers' cognition of dandruff shampoo and explore their acceptance of dandruff shampoo.

3. Understand the popularity and reputation of products and determine the focus of future marketing plans.

(III) Investigation contents

According to the above investigation purposes, we have determined that the contents of this investigation mainly include:

1. Conduct a comprehensive analysis of its marketing plan, so as to provide a scientific basis for its future marketing plan. The main information points needed in this part are:

(1) The use of Caile shampoo by consumers-whether they have used it, their satisfaction, and which aspect of the product they think is more attractive to consumers.

(2) the understanding of the marketing plan of Caiyue in the early stage-how to know who picked the music, through what channels to buy it, whether there is any situation that you can't buy it, how you feel after using it, and what you think can be improved in the product.

(3) consumers' awareness of dandruff removal.

2. Understand consumers' ideas, and make a survey on the depth of pre-promotion of music picking.

3. To make an investigation on the sales promotion in the early stage of the product, the main information points to be grasped are:

(1) The degree of understanding of music picking-whether you know it and whether you have used it.

(2) Evaluation of the impression of picking music (five-point method)

In addition, we will collect background information including consumers' age, gender, income and occupation, as well as consumers' hair quality for statistical analysis.

(IV) Definition of target interviewee

Because this survey is an effect feedback on the implementation of its pre-marketing plan, we follow the following principles when defining the sample: First, the sample should be widely representative, in order to basically reflect consumers' views on Caile shampoo and the implementation of the pre-marketing plan of Caile; Second, the samples should be targeted. Because picking music is a daily commodity, and it is mainly aimed at people with dandruff, and its price is also high, so it needs to have a certain ability to buy and pay. Therefore, this survey is mainly aimed at people with experience, mainly in key cities across the country.

Based on the above principles, we suggest adopting the following criteria to select the target respondents:

1. Urban residents aged 2-45.

2. I and my relatives do not work in the corresponding units (such as market research companies, advertising companies and shampoo industry).

3. I have not accepted or participated in any form of relevant marketing research in the past six months.

(V) Data collection method

The data collection method of this project is as follows:

The length of the questionnaire should be controlled at about half an hour, and the questionnaire will be officially put into use after being determined by both parties.

questionnaire sampling method: 4 people were selected from seven cities, namely Beijing, Harbin, Shanghai, Guangzhou, Changsha, Chengdu and Xi' an, and 4 numbers were randomly selected from the telephone book of each city, and the respondents were verified by telephone. In the case of constantly eliminating the respondents, they were randomly selected for many times until 4 people were selected.

A structured questionnaire was used for household survey.

(6) Sample size

According to past experience, maximum permissible error should be controlled to be less than 2%. Considering the requirements of statistical analysis on sample size and the economy of cost, we suggest that the sample size needed in this study should be 4 per city.

(7) Quality control and recheck (recheck is to check the authenticity of the questionnaire again)

1. The recheck rate of this visit is 3%, of which 15% is rechecked by telephone and 15% is rechecked on site;

2. We will exercise one-vote veto, that is, if an interviewer is found cheating on a questionnaire, all the questionnaires of the interviewer will be invalid;

(8) Data entry and processing

All data entry and coding personnel involved in this project will participate in questionnaire production and survey training; In the process of entry, 1% of the samples need to be selected for entry review to ensure the quality of entry; Data processing is carried out by SPSS software. Market plan planning 2

1. Purpose of investigation: In order to grasp the pulse of product market, communicate all kinds of advantages and concepts, corporate culture and high-quality products of the enterprise with all walks of life, so that the planned actions can be understood by all people and touched all people at the same time, so that the planned actions can be carried out smoothly in the future.

2. Date of investigation: 2xx

1. Main investigation: September 1 to September 15,

2. Secondary investigation: September 16 to November 3, we will conduct 7 days of market research preparation and 6 days of market research to ensure foolproof

3. Investigation content: 2.

2. Factors affecting users: purchasing power, social customs, habits, educational level, ethnic characteristics, and purchasing characteristics.

3. Survey of users' needs: actual needs, potential needs, conscious but not in time to buy, unaware but will buy later, not buying.

4. Whether the products are exclusive or not in the sales area, and whether the products are satisfied; What are the reasons for Nuo's dissatisfaction? The best-selling product or the reason for loan sales.

5. Does the product have a sense of crisis at that stage in its life cycle?

6. Is the price competitive in the market? User's response to price? Which products are favorable to the price advantage in the market? Which products are unfavorable? Which products are easy to buy? What are the consignment sales? How big is the price fluctuation and what is the development trend.

6. Does the sales volume of the enterprise meet the environmental demand, and is the existing channel reasonable? How to expand sales channels and reduce intermediate links? How to choose advertising media correctly and what is the advertising effect? Whether the marketing mix strategy is appropriate and effective. 8. The competitive environment, competitive strength, competitive structure and planning, competitive content and basic situation of competitors.

Fourth, the markets, dealers, distribution points and shops around the survey site. Sixth, some questions can be added to the questionnaire card:

1. Where did you learn this news?

2. have you heard about our new product "sober up Dan"?

3. Do you have a history of diabetes?

4. Do your relatives and friends have a history of diabetes?

5. Do you want to get treatment as soon as possible?

6. Do you want to help your relatives and friends get treatment as soon as possible? ;

7. Do you also have a sense of identity about giving gifts to health? ;

8. Would you like to buy our "Jinyue Sugar Nutritive Tablets"? ;

9. What are your other feelings _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _. Please leave the patient's specific name _ _ _ _ _ _ _, age _ _ _ _ _, address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Thank you for your participation. We appreciate it very much. Please leave your name _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _, and we will give you gifts or surprises from time to time in the future. Market research planning plan Feixue market planning article 3

(I) Hotel profile

"XXX Boutique Couples Theme Hotel" is a high-end theme hotel dedicated to middle and high-income groups such as middle and high-level people and couples. The hotel mainly serves couples and couples, and sets up various themes for packaging, including four themes: Chinese classical, French romance, underwater roaming and jungle exploration, and its core is to provide a better platform for emotional communication and entertainment for couples and friends through quality service and alternative themes.

(II) Market Positioning

The target group of "XXX Boutique Couple Theme Hotel" is mainly targeted at middle and high-level people with certain spending power in various places, and it will also provide special discount rooms to college students and young people who have just entered the society with low income on a regular basis. The theme of the hotel is creative, which is different from the antique development mode of urbanization, romantic with French exotic customs, mysterious and secluded in the deep sea and jungle ... It conforms to the characteristics of young people's pursuit of novelty and fashion elements, and is acceptable in price compared with similar hotels such as Home Inn and Seven Days Hotel Chain.

(III) Operation and Marketing

The initial investment of the hotel is mainly the construction and design of the hotel. The first store of the hotel will be located in xxxxx. The main consumer groups at all levels in Liupanshui are concentrated here, with a stable and huge customer base, which is convenient for attracting customers at the initial stage.

the daily routine of the hotel