Traditional Culture Encyclopedia - Hotel reservation - How to choose the site for hotel construction?

How to choose the site for hotel construction?

1) Predict the nature and scale of the hotel.

In the geomantic study of hotel buildings, its nature and scale should be drawn up. For example, according to the results of market research and base selection in the early stage, according to the main operating principles, the reception level, management level and the attractiveness of the hotel name are drawn up, and the nature, grade, scale and structure of the hotel are determined. We should try our best to meet the selected foundation, and adjust and improve it in time once we find any deficiencies.

2) Planning the hotel scale

The proportion of hotels with different properties, grades and modes of operation is different. Generally speaking, it is more appropriate for the guest room area and other supporting areas to account for 50% respectively. Building a hotel is not just to survive for a year or two, but to develop for a long time, so that your brand can gain a foothold in the market economy. This is the purpose.

3) star rating of the hotel

The star rating of the hotel depends largely on the analysis of the location of Feng Shui and tourists. Countries with developed tourism in the world, such as France, Switzerland, Spain and Japan, mostly cater to the needs of international and domestic tourists with two-star and three-star hotels, and even two-star and three-star hotels in Hong Kong account for about 60%. Of course, in big cities or world-famous tourist attractions, the business of four-star and five-star hotels will be good. Therefore, hotels need to decide their nature and grade according to various factors including urban characteristics.

4) Consider the surrounding population and traffic.

Hotel location and residential selection system are slightly different in requirements. Residential site selection mainly starts from micro-environment, while hotel site selection mainly focuses on the overall situation and pays attention to the utilization of macro-environment.

Before building a hotel, it is better to investigate the residents, economic population and floating population of the city. The number of passengers in railway, aviation and other transportation, possible changes in the development and planning of transportation, changes in transportation hubs and means of transportation, etc.

5) Geographical location and environmental requirements

Hotel location and residential selection system are slightly different in requirements. Residential site selection mainly starts from micro-environment, while hotel site selection mainly focuses on the overall situation and pays attention to the utilization of macro-environment.

Before building a hotel, we should first observe the geographical location, road traffic, climate and meteorology, geomagnetic orientation, environmental landscape, hydrogeology and surface conditions of the hotel, so as to determine the building type. The surface should be clean and tidy. If the surface is not good, or low-lying, or smelly, it is unlucky and should be avoided as much as possible.

6) Understand competitors in the same industry and grasp the development trend of the industry.

Hotel location and residential selection system are slightly different in requirements. Residential site selection mainly starts from micro-environment, while hotel site selection mainly focuses on the overall situation and pays attention to the utilization of macro-environment.

Before building a hotel, you need to know the existing hotel facilities in the region and the operating characteristics and conditions of competitors: whether there are plans to build a new hotel, as well as the catering facilities, scale characteristics, business hours, customer base level, consumption unit price, turnover, cuisine and menu content in the region.

7) Hotel structure The hotel structure should also be built according to the needs of the market, which is determined by the preset operation mode and grade. In addition to the housekeeping department, other public activities such as dining places also account for a large proportion. High-class large hotels should be equipped with restaurants, shopping malls, conference halls, swimming pools, gymnasiums, cultural entertainment and other corresponding facilities. Banquets also have different cuisines and functions of different scales.

In addition, from the management point of view, the hotel is composed of stable profit points and non-profit parts. After the total construction area is determined, the area structure should be carefully arranged as follows: guest rooms include single rooms, double rooms, double rooms and various suites. The catering department includes main restaurant, auxiliary restaurant, main bar, club, cocktail room, coffee shop and so on. , should also include the large, medium and small banquet halls related to the banquet; Other business departments, including conference room, fitness facilities, sauna, beauty salon, swimming pool, laundry department, business center, etc.

The non-profit part includes lobby, reception desk, office, luggage room, telephone switchboard room, computer room, warehouse, duty room, infirmary, staff canteen, boiler room, parking lot, car wash and so on. It is better to ask professionals to design and build these according to the principle of geomantic omen.

8) Lot and area

Lots and regions in cities have their own characteristics. If you need to provide accommodation, catering services and other facilities and venues, you should ensure the number of tourists in the hotel. It is one of the contents of regional evaluation to analyze the present situation and development of these facilities and places. In addition, you should also check the scenic tours, cultural activities, religious activities, entertainment activities and sports activities in this area. The scale, quantity and size of these factors have great reference value for hotel construction.

9) Master and understand the types of cities.

Hotel location and residential selection system are slightly different in requirements. Residential site selection mainly starts from micro-environment, while hotel site selection mainly focuses on the overall situation and pays attention to the utilization of macro-environment.