Guo Jianlan's character planning case

As early as 1998, the 28-year-old young talent successfully planned the first Top Ten Song King Competition in Hancheng, and came to Xi 'an at the end of that year because he co-produced 20 episodes of TV series "Hot Blood" with Xi 'an Film Studio. After coming to Xi, he served as the executive secretary-general of Shaanxi Public Relations Association and founded Shaanxi New Image Public Relations Planning Company.

200 1 year, 13 Dalian International Fashion Festival was held in Dalian. One of the important activities is to hold the China Gold Ambassador Competition at the same time. It is reported that the China Gold Ambassador Competition, a national event, has been held twice in Dalian, and the organizing committee hopes to hold it in turn in the provincial capitals of the country. 3 1 year-old Guo Jianlan found the organizing committee and boldly put forward the request to hold the third China Gold Ambassador Competition in Xi 'an. Xi 'an's charm and Guo Jianlan's courage moved the leadership of the organizing committee, which enabled Xi 'an to be successfully introduced into the China Gold Ambassador Competition.

Through hard work, in 2002, the third China Gold Medal Ambassador Competition was successfully held in Xi 'an. In 2004, the 4th China Gold Ambassador Competition was successfully held in Xi 'an again. Results Guo Jianlan made a blockbuster, successfully planned and organized the "Miss West" selection activity, and held three consecutive Shaanxi middle-aged and elderly style competitions; Planning and directly organizing global Chinese to pay homage to Huangdi Xuanyuan for 3 times, global Chinese to pay homage to Yandi 1 time, and global Chinese to pay homage to Chinese ancestor Hua Xushi for 2 times.

Plan to register "beauty contest" series brands.

Guo Jianlan is a man who has to do whatever he doesn't do. If he wants to do it, he must do something famous. Shaanxi province proposed to build a strong western province, from which he keenly saw the opportunity to vigorously develop cultural industries. After good communication with He, Chairman of Anmingzhu International Group, Chairman of Shaanxi Supreme Group and Chairman of Xi 'an Daming Palace Industrial Group, Guo Jianlan changed the Shaanxi New Image Public Relations Planning Company he founded into Shaanxi Shengtai Cultural Industry Co., Ltd., with He as the chairman, director, good supervisor and Guo Jianlan as the general manager.

After Ji Li, Ma Shengli and Xi Youliang took charge of Shaanxi Shengtai Cultural Industry Development Co., Ltd., the development of "beauty pageant" in Shaanxi was even more powerful. In 2007, Shaanxi Shengtai Cultural Industry Co., Ltd. applied to the Trademark Office of the State Administration for Industry and Commerce to register the trademarks of "Miss Shaanxi", "Miss West" and "Miss East" and was accepted. Then, in 2008, Guo Jianlan planned and implemented the first "Miss West" contest, and set up sub-divisions in seven western provinces. More than 5,000 contestants signed up for the competition and finally won the championship.

It is reported that the second Miss West Competition, which will start in June 165438+ 10 this year, will set up a 10 sub-division in the western 10 province, and the grand occasion is even more gratifying. The "Miss Oriental" contest is in full swing.

Guo Jianlan told reporters that "Miss Shaanxi" is a series of brands, covering "Miss xi", "Miss Yan 'an", "Miss Yulin" and "Miss Xianyang". Among them, the "Miss Yulin" contest has been held for three consecutive years. Miss Oriental and Miss West are compound brands, which can hold Miss Oriental and Miss West competitions in China in China and global Miss Oriental and Miss West competitions in the world. Shaanxi Shengtai Cultural Industry Co., Ltd. plans to increase the total income of "beauty pageant" activities to more than 654.38 billion yuan within 10 year, and realize the company's listing goal.

Origin to create a "Shaanxi native" beauty contest

The China Gold Ambassador Competition was successfully held in Xi 'an for two consecutive years, which gave Guo Jianlan the idea of creating a "native Shaanxi" beauty contest. After some thinking, the plan to hold the "Miss Shaanxi" contest took shape in his mind.

Guo Jianlan told reporters that there were fashion beauty contests and Miss Image contests in the province, and there were "beauty contests" such as Miss World, Miss Universe, Miss Asia, Miss China and Miss Hong Kong at home and abroad, and suddenly "Miss Shaanxi" popped up in my mind. Shaanxi has always been a place of "beauty". Among the "four beauties" in ancient China, the stories of Diophantu and Yang Yuhuan came from Shaanxi. Modern Xi is an important university town in China, and also a city with "beautiful women". Guo Jianlan's idea was quickly recognized by the leaders of Shaanxi Provincial Department of Culture. After nearly three months of planning and demonstration, the first Miss Shaanxi selection activity in Shaanxi Province was put on record in the Cultural Department, and a "Shaanxi native" beauty pageant brand was born in March 2005!

Surprise tens of thousands of beautiful women to sign up for "beauty pageant"

Hold a "beauty contest", ranging from hundreds of thousands to millions. Where does the money come from? Guo Jianlan is keenly aware that He, the head of An Mingzhu International Group, is a rather fashionable private enterprise leader. The newly-built Pearl Home Shopping Mall in the North Second Ring Road is quite fashionable, and the new shopping mall is in urgent need of "gathering popularity". In this way, in the case of strangers, Guo Jianlan presented the first "Miss Shaanxi" competition planning book named Pearl Home to Pearl International Group. Good things hit it off, and Li Ji happily agreed to sponsor 200,000 yuan to support this "beauty contest".

In 2005, the first Miss Shaanxi Trial of Pearl Home Cup attracted more than 2,000 beauties from all over the province. The number of participants and the high quality of the contestants were unexpected. Guo Jianlan was excited: "If you lose money, let the activity level go up!" . In this way, in the case of extremely tight funds, he resolutely chose to hold the finals in Ansoft Grand Theatre, the most upscale place in Xi at that time, which improved the level of invited judges. At that time, Ms. Feng Jianxue, president of Shaanxi Song and Dance Theatre and a famous singer, Mr. Chen Yan, president of Shaanxi Opera Research Institute, vice chairman of Shaanxi Federation of Literary and Art Circles and a famous playwright, Ms. Liu Yuan, vice president of Shaanxi People's Art Theatre and a famous performing artist, Mr. Zhang Xiao, deputy director of Shaanxi TV Station and a famous broadcasting artist, and Mr. Yu Quan, vice chairman of China Public Relations Association, and other judges arrived as scheduled. The first Miss Shaanxi Competition was a complete success!

The first session was successfully held and the second session was smoothly promoted. In 2006, Shiqiang Group was named the second Miss Shaanxi Competition. On the basis of the first competition, six competition areas were added, and the number of contestants registered exceeded 3,000. This year, the famous painter Wang Xijing and others served as judges.

Daming Palace Building Materials and Home Furnishing was awarded the third and fourth Miss Shaanxi Awards for two consecutive years. Famous critics Xiao Yunru, Shang Ziyong, Wang Zhiming and planner Ning Huaiyuan served as judges.

The 5th Miss Shaanxi Competition returned to the title of xi 'an Mingzhu International Group, which invested 165438+ 10,000 yuan and was named "China Origin New Town Cup".

20 10 The 6th Miss Shaanxi Award was jointly named by the North Suburb Store of xi Daming Palace Building Materials and Home Furnishing and the Daming Palace Building Materials Wholesale Market in the North Third Ring Road, with a capital contribution of 1 10,000 yuan and a total prize of 500,000 yuan. Xianyang Division cooperated with Liquan County People's Government to select the ambassador of Liquan tourism image and achieved good social benefits. Yulin Division cooperated with Yulin Yufu Property Management Company and held it in the auditorium of People's Mansion, the most upscale venue in Yulin, which realized the precedent of displaying swimsuits in Yulin and popularized fashion elements in Yulin, an energy base. During the finals of this tournament, Liu Fang Primary School in Langao County, Ankang City, Shaanxi Province was hit by a once-in-a-century rainstorm, which caused the school to be flooded by mudslides and caused direct economic losses of more than 2 million yuan. Two days before the finals, the organizing committee temporarily decided to change the passion promotion link of the finals into the love dedication link, and the 33 beauties who participated in the finals and the organizing committee donated 300,000 yuan on the spot. Guo Jianlan, secretary-general of the organizing committee, touched all the audience by reciting the poem "Where there is love, there is a future". This is the second time that Miss Shaanxi has donated money to the disaster area.

20 1 1 The 7th Miss Shaanxi Selection Campaign was grandly launched in May of 20 1 1, and ended successfully in August of 201,at the Yi Shu Grand Theatre in xi 'an, the ancient city. Jiang He won the third place in the championship.

Register the "Miss West" beauty pageant brand and promote the beauty pageant to the whole country.

In 2008, on the basis of successfully hosting three Miss Shaanxi sessions, he creatively planned the "Miss Western Selection Campaign" aimed at creating a golden bridge project for the employment of young women in the west, in order to promote outstanding young talents in the west to the whole country. The first Miss West selection activity included contestants from five provinces and cities in western China, including Guangxi, Chengdu, Gansu, Xinjiang and Shaanxi, and finally Li Jing, Yu Weiwei and Wang Yin won the third place.

In 2009, on the basis of the first session, the second Miss West Selection Campaign added five new divisions, namely Henan, Hubei, Yunnan, Inner Mongolia and Hubei, and the number of divisions increased to 10. Finally, Shi from Hunan, Gao Shuyuan from Shaanxi and Gansu won the third place.

20 10 on the basis of the second session, the third miss western selection activity added four divisions, namely Shanxi, Chongqing, Ningxia and Jiangxi, with a total division of 14. In the end, Guo Sisi from Chengdu, Damon from Shaanxi and Yin Hang from Shaanxi won the third place. Title unit: Xi An Tian Yong Cheng Medical Beauty Institution.

20 1 1 Hebei province was added to the fourth miss western selection activity on the basis of 17 provinces, and finally Li Fangqi of Hebei, Yang Lijun of Ningxia and Wenli of Shaanxi won the third place respectively. The title unit is Shaanxi Emperor Culture Media.

For four consecutive competitions, about 20,000 beauties from western 17 provinces and cities signed up for the competition, which solved the problems of work and further promotion for more than 300 beauties with work needs.

The private course of beauty pageant with complete intellectual property rights has benefited nine beautiful women continuously.

Through his own summary and thinking, he created an eight-hour private tutorial for the beauties who entered the finals of Miss Shaanxi and Miss West, and gave all-round guidance to outstanding beauties from the aspects of changing concepts, attaching importance to image, improving quality and inner cultivation, which benefited nearly 500 beauties, and more than 100 beauties became social successful people.

His large-scale multimedia fashion dance poetic drama "Da Chang 'an" will be staged grandly.

The large-scale multimedia fashion dance poetic drama Da Chang 'an, written by him and directed by the famous director Xie Limin, has been performed in Xi 'an Xincheng Theater in the ancient city for a long time since March 12 with a total investment of 50 million yuan. After more than four years of market research, in view of the current market vacancy, he organized the best domestic commercial drama production team, combined with the new changes in Xi 'an international and domestic performance market, and carefully planned and created a film with Chang 'an history as the background, China costume culture as the carrier, historical allusions that took place in Chang 'an as the material, the evolution of Chinese civilization as the clue, the excavation and display of the spiritual connotation of the Chinese nation as the theme, and dance, fashion, acrobatics, stunts and martial arts as the theme.

20 12 was elected president of Shaanxi Children's College of Literature.