What should I do if I can't rent the rented office building because it is not in the urban area?

I have experience in shopping mall leasing and office leasing, and the following points are for your reference:

First, I don't know the details of your project (such as size, etc.). If you are big enough, you can actually consider it as a gathering place for future office people. You can also talk to the local government to see if you can get some preferential policies, or package them into XXX industrial park, XXX business district and other similar concepts, and then put them in to form a package solution. However, it should be noted that among all the preferential policies, the most attractive is the tax preference, so we should pay attention to communication with the government. But this is particularly difficult to say, because it involves the government's own fiscal revenue.

Tip: From the government's point of view, tax concessions (relief) will generally be collected first and then returned, but please pay attention to the proportion. It should also be noted that tax rebates are generally limited to district-level income.

Second, to solve the government's preferential policies (industrial packaging), we still need the government's cooperation, and see if we can solve the traffic problems with the help of the government (similar to public transportation such as subway, light rail or bus, of course, taxis can also discuss with taxi companies how many cars are parked in line during peak hours every day, and we need to pay), but according to what you said, the living atmosphere is strong, so the traffic should not be too large, so this is for reference only.

Third, leasing affairs can rely on intermediaries in first-tier cities, but only on their own teams in second-tier cities, because intermediaries are simply unreliable! I have done a project before, and 90% of the clients were settled by my own team. Things like the five major banks can only be seen in second-tier cities, but they are not needed (although I am also in the five major banks, I still sigh)

Fourth, although the intermediary is unreliable, it can't be used, not only to use it, but also to cast a wide net and maintain close communication and contact with major intermediaries. More importantly, persuade the boss to come up with an attractive commission strategy. For example, other project owners give the intermediary 1~ 1.5 months rent as commission, and you give it 2 months. If you have nothing to do, talk to your friends in the intermediary, and you will get a lot of market information when you are ripe.

If the boss demands high rent, then strive for more rent-free period and decoration period. During the negotiation, the par value of the rent remains unchanged, but it is equally reasonable for tenants to provide more rent-free periods. However, it should be reminded that many people are not good at math, so you may need to do more, such as helping customers calculate the actual rent paid in a few years, comparing the cost of living in the same place and moving an office, and so on. It is also a very caring move. I believe that in the long run, it will leave a deep impression on customers. Even if it's not this time, there will be another chance. Even if there is no chance in the future, customers may have the opportunity to introduce other customers to you after building trust.

Sixth, cooperate with the post office to send DM bills to major office buildings to expand the influence of the project. In addition, hold some forums, cocktail parties, lectures and other activities from time to time to maintain a certain enthusiasm with your potential customers, so that they will gradually become interested in and have a good impression on the project.

7. Finally, returning to the topic of being rejected by strangers, I wonder if the landlord has just started out or has some experience? In fact, at the beginning, everyone started by sweeping the building, so it is really important to keep a normal heart. My brother was shut out for several days, but it doesn't matter. We can't continue today, and we can't continue tomorrow.

In addition, the landlord can also establish a complete database in the process of sweeping the building, including which tenants are in each building and what their respective areas are. In this process, you can also check the property management level of each building (the well-managed building will soon be invited out by the security guard), so that when you recommend your own projects to customers, you can know yourself and talk more pertinently, so as to ensure that there are no fake bullets. Also, pay attention to your clothes and don't act like an insurance salesman (there are many answers on how to dress more professionally in Zhihu). You can also communicate with your colleagues to see if you are not doing well. In addition, look at the information of other projects to see if your project can't impress customers at first sight. In short, if you look more, listen more and think more, you will realize something. # It must be effective to lower the previous rent by one grade # Think about what kind of company your target customers are, and who needs to rent rather than buy office buildings? Who needs high-quality self-sustaining office buildings? Most importantly, are you willing to sacrifice a lot for high quality?

Recommend the following customer groups:

1. The backstage or service departments of large foreign-funded enterprises, such as the IT departments of some foreign banks and the call centers of some foreign-funded enterprises, either need to put servers or need more space to arrange more people. This kind of department has high requirements for office grade (such as floor load-bearing, such as single-family) but low requirements for lots, and can become your potential customers.

2. Small foreign-funded trading companies. In some cases, such companies will choose good office buildings with poor lots. For example, some companies often use the residence of the person in charge to find office space, which requires office space to have grades. If the landlord's building is close to the high-end residential area, then the potential customers are nearby. Another situation is close to potential customers. For example, many foreign companies of marine machinery will find good office buildings around the shipyard, and the landlord can go to the office building of Shanghai Jinqiao International Commercial Plaza, where there are many such small offices.

3, education and training institutions, such companies will choose office buildings near the community, and then rent them as classrooms. Why choose an office building instead of a shopping mall? First of all, the office rent is lower. Second, some off-campus tutoring institutions in primary and secondary schools need a quiet and low-key environment, although they make a lot of money. 4, government departments, government agencies are bloated, but their own office buildings are not big, so renting office buildings has become a possibility. One group stands out in some first-tier and second-tier cities, that is, foreign consulates. There are many examples of Shanghai and Chongqing choosing high-grade office buildings in non-core areas as consulates.

Let's look at the channel. If a foreigner wants to rent an office, especially in a strange city, just like looking for a hotel, he will choose a famous brand he knows. Therefore, JLL/DTZ/CBRE/ Colliers International/Cushman & Wakefield will send people to help them find office space. The landlord may wish to contact several big banks in his city and make a cooperation plan. Don't be stingy with the commission, they will make a contribution. For domestic customers (especially government customers), the upper-level route is very important, and the probability of many large salesmen talking is extremely small, so the boss needs to appear.

There are many kinds of pricing methods, including reasonable pricing and flexible leasing scheme. For example, the landlord tried to score his own building and other holding office buildings in the market with the balanced scorecard. Objective and fair. In addition, the payment method of rent and property fee, deposit ratio, etc. The customer's tolerance should also be considered.

Finally, some adjustments should be made to the product to separate the number and area of units to meet the needs of customers. Small companies rent a small area, so don't tell others that it can't be too small. There are also suspended ceilings and raised floors, which many foreign companies attach great importance to. There are also property management companies. It is a good choice to spend some money on several big banks. It is also a way to ask them to be consultants and brag about it. Finally, if the hardware quality is excellent, you can apply for Green Star or LEED certification, which is also very useful.

The above contents are for reference only, I hope I can help you. Thank you for your support. I wish you a happy purchase!