What are the consumption traps tailored for the middle class?

B&B. Tourism is not a trap for middle-class consumption. There are many purposes of traveling. You can choose to go or not, and no one will force you to go. Moreover, traveling mainly depends on your mood. In tourism, B&B is equivalent to the middle class. On the one hand, the development areas of express hotels such as Home Inn, Hanting and Super 8 are still very limited, and there are few express hotels in some remote areas. On the other hand, the user experience of Home Inns and Hanting in these areas is very poor, which is very different from that of Home Inns and Hanting in first-and second-tier cities. However, the prices of Kempinski, Lamborghini, Hyatt, Hilton, Shangri-La, Marriott and other hotels are relatively high, and the prices of tourist areas are generally above 800, which is a bit expensive for the ordinary middle class, not unbearable, but reluctant. At this time, B&B is more in line with the needs of the middle class. B&B is neither a standardized express hotel, but also meets the psychological needs of the middle class, such as room layout and environment, which is very suitable for taking pictures. In addition, the price of B&B is not expensive, slightly more expensive than express hotels, and slightly cheaper than Kempinski, Lamborghini, Hyatt, Hilton, Shangri-La, Marriott and other hotels, generally around 400 yuan, which is acceptable. But why is B&B a gathering place for the middle class? In addition to the good environment in Shanghai, the hotel's other hardware facilities generally can't keep up, such as washing users, towels (cleanliness users are expected to have them all the time), slippers, beds (many beds in the hotel are hard beds) and so on. They are all designed to create a hotel atmosphere, but they are meaningless in practicality. The bed is still a soft bed in a star-rated hotel.