What are the top ten projects to promote the "moonlight economy"?

The Evernight Qiongchi

As a well-known tourist city in the country and one of the first Tianfu tourist counties in Sichuan Province, Xichang City has a pleasant climate and beautiful environment. It is also known as the "Little Spring City". Because of the high purity of the air and the charming moonlight, it is called the "Moon City".

In order to meet the consumption needs of citizens and tourists, promote the construction of regional consumption center cities, improve the quality of Qionghai national tourist resort, and help Xichang create a national all-region tourism demonstration zone, this year, Xichang will integrate Yuecheng culture into Scenic spots, focusing on "Qionghai has stories on a moonlit night", launched Qionghai 17 Degrees, Ancient City Area, Haihe Tianjie, Laohaiting-Haimen Fishing Village, Moonlight Town, Torch Square, Hangzhou Road Special BBQ, and Daliangshan National Culture Industrial parks, as well as the top ten "moonlight economy" projects such as the selection of specialty catering brands and delayed operations in major business districts. At present, these projects are being advanced in an orderly manner, with the goal of forming a number of "Night Spring City" landmarks, business districts, and living districts with reasonable layout, standardized management, unique characteristics, and complete functions in the city, creating an open, orderly, and active nighttime economic environment, and create a nationally renowned "Yechun City" consumer brand.

Night View of Haihe Tianjie

Create a "Night Spring City" landmark and improve the vacation product system

In recent years, Xichang has been working hard to improve Qionghai National Tourism Resort quality, and continuously enrich the vacation product system. This year, relying on the resort, Xichang will create the first batch of four "nights" in Qionghai 17 Degrees, Haihe Tianjie, the ancient city area, and the Daliangshan Cultural and Creative Industrial Park, focusing on the themes of high-end leadership, dynamic fashion, ancient city style, and cross-border integration. Spring City" landmark.

As an emerging Internet celebrity check-in place in Xichang, Qionghai 17 Degrees is an international tourist resort in the Sunshine Lake District covering an area of ??about 2,300 acres. It has resort hotels, urban reception rooms, folk culture villages, and performing arts Center and Vacation Club. Qionghai 17 Degrees will build new themed venues such as "Water Sports Club" and "Starry Sky Camping Lawn", and use existing buildings to create night spots, improve lighting facilities for night leisure activities, create a large landscape effect, and enhance the park's night leisure and sightseeing environment. .

Night View of Haihe Tianjie

At the same time, Qionghai 17 Degrees will also enrich the business format of Xingyue Lake Park on the original basis, attract businesses, increase interactive experience projects for tourists, and develop water attractions. Large-scale nighttime immersive interactive experience activities such as screen movies and large-scale light shows.

Haihe Tianjie is located next to Qionghai Lake. It is a tourist and commercial block integrating culture, landscape sketches, etc. In this "moonlight economy" creation, Haihe Tianjie will replace old facilities in the area, encourage merchants to extend their opening hours, and introduce smoke-free barbecues and special Qionghai fisheries based on night tours on the Haihe River and regular performances at the music base. etc. business types.

Xichang Ancient City, as the most historical neighborhood in Xichang, retains the complete urban pattern of nine streets and eighteen lanes. Based on Yongquan Street, the city wall serves as the main landscape belt, creating a "one wall (culturally vibrant old city)". There are four core functional areas: City Wall), No.1 Drama (Qiondu Performing Arts Theater), No.1 Pavilion (Art Gallery and Art Community), and No.1 Street (Yongquan Street for Arts and Leisure). At the same time, leisure and business consumption places, musical instruments, music and other entertainment consumption places are set up along the wall. At the south entrance of the block, there are shop signs, national costumes, dialect hawkers, etc., restoring the well-being of the ancient city, while courtyard dining, teahouses and books are set up in the block. Bars, cultural theaters, bar communities, holiday accommodation, etc.

Liangshan Ethnic Cultural and Creative Industrial Park has been famous in Xichang for a long time. This year, the industrial park will rely on the "Yi Embroidery Street" to fully explore Liangshan Yi costumes, Yi lacquerware, Yi silver jewelry, local specialties and other ethnic characteristic cultures. Creative products, upgrade infrastructure, improve the cultural and tourism product system, and create a "moonlight economy" demonstration district that integrates "culture, tourism, and entertainment".

Wal-Mart-Times Square Business District

Upgrading the integrated development of "Business, Travel, Culture and Sports" in the "Night Spring City" business district

In addition to creating the "Night Spring City" landmark, Xichang The first batch of "Night Spring City" business districts are also being built in Torch Square, Times Square, Wal-Mart and other places to form a night economy consumption atmosphere that integrates "business, travel, culture and sports", improve the quality of night economy consumption, and radiate consumers in hot spots.

Based on the positioning of Torch Square as a national cultural industry demonstration base, focusing on "night shopping, night entertainment, night show and night scene", through the development of music stage show, 2020 urban life, leisure time, boxing championship competition and buckwheat creative collection city ??and other activities, and build a cultural business card of Xichang that is integrated with regional positioning and has distinctive characteristics. At present, music stage shows, car show activities, etc. are already in progress, and urban life and leisure time activities have been launched. Citizens can enjoy music in Torch Square every night.

Wal-Mart-Times Square Business District

Xichang will also guide Times Square, Wal-Mart, Dada Trading and other enterprises to carry out delayed operations. As a key business format and important carrier of the "moonlight economy", commercial retail will create a nighttime consumption atmosphere in Xichang and promote the joint development of tourism, entertainment, culture, accommodation, transportation and other industries. It will not only prosper the urban economy, but also enhance the city's visibility and agglomeration. effect, further optimizing commercial supply and meeting new demands.

Night view of the old streets of Xichang Ancient City

Cultivation of the "Night Spring City" living circle to improve infrastructure and supporting services

In the Laohai Pavilion-Haimen Fishing Village, a favorite place for tourists , Hangtian Road and other areas, Xichang is cultivating the first batch of "Night Spring City" living circles, carrying out the selection and creation of specialty catering brand stores, and improving infrastructure and supporting services.

Haimen Fishing Village mainly carries out landscape lighting and wireless network construction of the food street, and builds a food night market street and agate street night live broadcast market. At present, the relevant projects have been completed and put into use, with more distinctive features, more diverse business formats, and more beautiful appearance. After the nighttime live broadcast of Nanhong Agate City was launched, it not only increased the sales and popularity of agate, but also promoted surrounding shops.

Xichang Brazier BBQ

For foodies, the specialty barbecue street on Aerospace Road is a must-see when traveling to Xichang. The 675-meter street is home to 87 barbecue restaurants, small restaurants and other businesses. During the implementation of this year's "Moonlight Economy" project, merchants on Hangang Road have extended their operating hours, and at the same time, shops along the road have also lit up their signboards at night. In order to prevent nighttime consumption from disturbing residents, relevant departments have also stipulated regulations on the singing of street singers and the volume of speakers.

In addition, Xichang also selected 10 famous Chinese food restaurants, famous hot pot restaurants, famous barbecue restaurants, famous snack restaurants, and specialty farmhouses in Xichang to enhance the effectiveness of Xichang’s catering brand, promote the development of Xichang’s specialty catering, and satisfy local citizens and foreign tourists’ higher requirements for “eating”.