Select 3 pieces of opening activities planning.

Select 3 pieces of opening activities planning.

1, Opening Promotion: Competition makes the wedding photo studio constantly renovated and reopened, and makes a fuss about the new business in promotion to gain the attention of newcomers.

Some photo studios reopen once a year or even twice a year. Ex.: First, on the grounds of trial operation after renovation, we will give new people a big discount. After this round of promotion, they will officially open again with great fanfare, and then there will be greater discounts. The advantage of speculation on the grounds of opening is that it is in an offensive and retreat position in front of newcomers and peers. Because it can rob tourists at a low price, but also embarrassed to say to peers or newcomers: it's not that this studio is doing low prices to disrupt the market, but because I'm opening for promotion.

Because the opening "landing" advertisement has great influence and is well planned, it can seize a certain market share.

2. Discount promotion: First come up with an ingenious name, such as the opening anniversary, or the photographer's in-store service, and then use this as an excuse to give the newcomers a big profit.

The advantage of discount promotion is that it can let the guests know that we have such a big discount because there is such an opportunity, which is conducive to maintaining the dignity of the studio; At the same time remind guests to seize the opportunity. The disadvantage is that almost all photo studios now offer discounts under various pretexts. No matter who makes such a plan again, it has not aroused much interest from consumers.

3. Digital games: For example, a photo studio advertised "Celebrating the May 1 555 Special Event", which makes people look like a set of wedding photos, which seems to be 555 yuan. When the newlyweds enter the store for consultation, they will understand that the reason 555 means: 50% off first, then 50% off, and then five abbreviations for wedding gifts. Finally, the lowest price for taking photos is about 1000 yuan. Although customers feel cheated after entering the door, there are still many people who finally took photos under the enthusiastic introduction and thoughtful service of the salesgirl.

The main function of digital games is to attract customers to get started. The service level of the staff in the store is very important after the guests enter the door. Proper service can greatly improve the success rate of ordering food.

4. Horizontal alliance: Joining hands with successful enterprises to promote sales is one of the popular and effective methods in recent years. Because joining hands with successful enterprises will improve the grade and reliability of your studio and greatly improve the order taking rate. The specific method is roughly as follows:

(1) You can get coupons for taking photos in the photo studio when you buy products or services; You can get coupons for buying products or services by taking photos in a photo studio.

(2) The photo studio and a well-known company jointly do promotional activities, or the photo studio does promotional activities, which shows that it has been sponsored by a well-known company, so as to enhance the influence of the photo studio in the hearts of local newcomers.

5. Trade union: it will be adopted in some areas with relatively benign competition, which is generally divided into two situations:

(1) Make a promotion together or make a "show" together. The advantage of doing so is that it can expand its influence and bear the cost of publicity;

(2) Photo studios occupying different market segments "take care of each other": if wedding photos are taken in wedding photo studios, you can get a discount photo card from children's photo studios or a discount card from * * * stores; Or if you have taken photos in a photo studio, you can get preferential printing vouchers from the printing shop.

6. Take orders for "show": Photo studios usually choose weekends or holidays to do dynamic dress shows or static dress shows at the entrance of big shopping malls or the square of commercial centers. Professional models and professional hosts will host the venue, infect the hesitant new people, and pay a deposit for impulsive photos with a very warm atmosphere. Manufacturing "display" orders are increasingly used for horizontal alliances. For example, Chongqing Golden Lady Wedding Studio planned a "Long Live the Marriage Expo" in the local five-star hotel Marriott Hotel, and invited many well-known companies that produce marriage-related goods to "show" together, and collected hundreds of thousands of photo deposits for the newcomers in just one day.

7. Lucky draw: As long as you come to my photo studio to take pictures, you will have a chance to win the grand prize. At the beginning, the photo studio usually prepared some small household appliances and wedding supplies. Later, in order to attract new people, the amount of the lottery continued to increase.

There is one thing that needs special attention here: the Advertising Law stipulates that the maximum prize of the lucky draw shall not be higher than 5,000 yuan. Once you accidentally exceed this maximum limit, you will be severely punished by the industrial and commercial departments. Please pay special attention to the photo studio you don't know.

8. Single-generation pyramid selling: As an illegal business activity, pyramid selling has been banned, but many people don't know that single-generation pyramid selling is actually not illegal. The specific practice of the photo studio is: what benefits will I give you if you introduce the guests to me? This kind of welfare commitment varies from studio to studio, some are small gifts for guests, some are photos for guests, and some are cash or commission directly for guests.

The advantage of single-generation pyramid selling is that it is highly credible to promote the photo studio through the guests who have spent in this photo studio. After investigation, the recommendation of friends is one of the most important factors for newcomers to decide which studio to take pictures in.

9. Implicit promotion: This is the method adopted by some high-end large-scale photo studios. Generally, they have a detailed record of the guests who have consumed in this studio, so they keep in touch with the old guests through business letters, telephone calls, etc., and turn the guests who have consumed in this studio into the best spokespersons of this studio by means of single-generation pyramid schemes, so that the old guests can continue to do voluntary publicity for their own studios.

The biggest advantage of implicit promotion is the concealment of publicity. It is difficult for competitors to know the trend of their own studios, so it is difficult to carry out targeted attack strategies. Moreover, with the continuous expansion of the customer base in the business, hidden promotion plays an increasingly important role.

Now many photo studios know the details of all the registered newcomers in the area through the local marriage registration office, and then launch a marketing offensive with frequent business letters, which is also a clever hidden promotion method.

First, the planning purpose:

1, create a festive atmosphere for opening, and strive for a hot opening.

2. Quickly establish the popularity of Harbin Bank, pave the way for the good development of the bank in this area, attract more customers to participate in the opening activities, and thus cultivate stable consumer groups.

3. Good opening will create a good development momentum.

Second, the planning ideas:

1. Carefully create the activity atmosphere at the opening ceremony site, which will have a strong visual impact on the target audience and improve the audience's cognition and memory of the bank.

2. Intensify advertising integration and publicity to enhance communication effect and social influence.

3. The opening ceremony site strives to be atmospheric, fashionable and active, and strives to render the festive atmosphere of the opening ceremony.

Third, the planning scheme:

1, improve the opening inventory and maximize popularity:

Invite the mainstream media in the city to participate on the spot.

Invite famous municipal education officials to participate in ribbon-cutting activities.

Preferential policies for bank opening, on-site public experience (specific selling points are provided by banks)

2. Design the opening plan:

Interpretation of the plan: inform consumers of the selling point of building a regional first-class bank and actively safeguarding people's interests, and highlight the ideal of the opening ceremony, that is, the prices and services will be announced to the public through newspapers and huge amounts.

At the entrance, the notice to consumers (with banners, posters or flags) causes a strong sense of superiority when choosing a bank.

Fourth, the scene layout style is mainly in red and yellow tones, reflecting enthusiasm, prosperity and celebration!

(1) entrance layout

1, lay a big red carpet at the gate (the specific size of the carpet is determined by the location of the bank, and the opening ceremony is red to set off the festive atmosphere. At the same time, a ribbon-cutting area is set at the gate, and two rows of flower baskets are placed on both sides for decoration. There is a band behind the ribbon-cutting area (used for live music control during the opening process);

2. There are 1 large inflatable arches or 1 pairs of lantern columns at the entrance, which are extraordinary and magnificent. The contents pasted on the archway are: Warm congratulations on the grand opening of xx Harbin Bank; It's still the Year of the Ox. Harbin Bank will accompany you to create the legend of the Year of the Ox! Wait;

3. A number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;

(2) Architectural layout:

1. There are several congratulatory messages hanging in the building; (Specific slogan to be determined)

2. Put some hydrogen balloons in front of the bank or on the roof. (bank logo spherical display) 3. The building pulled down several triangular ribbons. (Display opening slogan) (3) Layout of business hall:

1. A number of bonsai flowers are placed in the hall, which is natural, fashionable and warm;

2. The poster of financial package is posted at the entrance of the hall (X-stage, Yi Labao performance). (Specific provisions are preferential treatment for the people. Suggestion: within one month of opening, the top 20 new customers enjoy special discounts every day. Customers one week before the opening will get corresponding gifts);

3. Exhibition boards related to service items and features can be set on both sides of the hall door.

I. Purpose of the activity:

Improve visibility and popularity and increase turnover;

Second, the activities of the program:

1. Pre-publicity:

Through the network, DM sheets, X-display stands in front of the door as the main publicity methods, followed by more thoughtful publicity with the help of the media, to gather more people to participate in the competition. The publicity scope is carried out within the whole district (town), and more importantly, it is carried out near the store and within 2-3 kilometers of Fiona Fang to improve the visibility and popularity;

2. Materials required for the activity:

During the activity, the following materials need to be prepared for venue layout, competition award distribution and publicity; Event site layout:

1, several balloons;

2. 180 cm-200 cm arch1; (or balloon arch)

3. Game static paste10;

4.20 wedding flowers;

5. Banner 3-4;

Publicity:

1, DM sheet1000;

2.2 booths;

3. KT board number * * * 5;

Activity reward:

1, and the activity bonus is 3000.00 yuan; (internet fee or half cash and half internet fee) (first place 1500.00, second place 1000.00, third place 500.00);

2. 15 Participation Award;

3. 15 activity prizes (5 headphones for the first place, 5 variable speed condor mice for the second place and 5 LOL mouse pads for the third place);

Three. Active staffing

COS plays 4 people; Internal staff (outsourcing)

On-site commentary 2 people; Internal staff (outsourcing)

2 supervisors; Internal staff

On-site etiquette 4 people; Internal staff

4 guests; Internal staff

2 technicians; Maintenance Company (Network Management)

2 major holders; Internal staff, myself.

Voice control 1 person; Internal staff

The total number of people at the event site is 26;

Four. Activity flow

The activity cycle and arrangement are as follows:

1. Activity cycle;

The whole activity cycle lasts for 4 days;

Day 1 day: decorate the activity venue, put up decals, pull ribbons, pull banners, put up balloons and make arches; The next day: 7: 00 am-65438+02: 30 pm:13: 30-65438+08: 00 pm;

All staff must arrive at the activity site before 7: 00 am to make a series of preparations; At 7: 30 in the morning, gather the staff, COS, narrator and host to make up, proofread and rehearse.

Call everyone to a pre-meeting meeting at 8 am;

At 8: 30 in the morning, the players sign in and update the online dynamic information in real time; Stop signing in at 9: 30 am and count the number of people at the scene;

At 9: 45 am, all the equipment was finally debugged and all the personnel were in place (except the host); At 9: 55 am, the host is in place;

10: 00 am, the activity officially started;

10: 05 am, the host made an opening speech;

Game start time10: 20am;

On the second day of the activity, the contestants will have a sea election, with lunch at noon 12: 30 and sea election at afternoon 13: 30, and the winner will enter the next day's competition.

The third day: it starts at 8: 30 in the morning and lasts until 17: 00 in the evening. On the last day, the top four will enter the semi-finals and finals.

Day 4: The semi-final starts at 9: 00 a.m., and the two teams take turns to start. The lunch time is 65438+ 02:30 noon.

The final will start at 13: 00 pm;

The award ceremony will start at 16: 00 pm, and the top three will take a group photo at the award ceremony.

In the afternoon 17: 10, the whole activity is over;

Note: The most popular times are Saturday and Sunday. On the third and fourth days, you can choose the second Saturday and Sunday. From the second day to the fourth day, the live COS conducted a live catwalk every 30 minutes. The next day, the commentator randomly explained 6- 10 teams. The host should always set off the atmosphere of the scene and mobilize popularity. 1 day and the second day of the sea election, BO 1 mode was adopted, and BO3 elimination mode was adopted in the rematch and final;

Verb (abbreviation for verb) activity budget

The estimated cost of the whole activity is 6500.00 -9500.00 yuan.

Including (COS clothing fee, explanation fee, bonus, gift, design fee).