Development Status of Golf Real Estate in China

Since the first golf course in Chinese mainland (Zhongshan Hot Spring Golf Course) was built in 1984, a large number of golf courses have been built in China. According to statistics, there are currently more than 600 golf courses in China (including those under construction but not completed). There are about 70 golf courses in Guangdong, of which 565,438+0 are located in Pearl River Delta cities. The development of most golf courses is related to real estate development.

The joint development of golf course and real estate is not only the driving force of social and economic development and golf promotion, but also the driving force of consumers' enthusiastic pursuit of golf houses with noble natural landscape and humanistic environment. The huge economic benefits brought by golf-related property development are driven by the interests of investment developers. The most prominent case is that the Shenzhen Mission Hills Golf Course promoted the land value of Mission Hills to rise from the benchmark land price of 200 1 800 yuan/m2 to 2600 yuan/m2 in 2004, and attracted many well-known developers including AVIC Real Estate, Urban Construction Real Estate and Hutchison Real Estate to participate in the real estate development in this area, which promoted the overall development of Mission Hills.

Golf and tourism join hands, and this brand-new combination not only brings a happy atmosphere to the controversial golf course management in China, but also rises suddenly in the real estate industry, breaking through the downturn of "restricting purchases" and "restricting loans". This combination has brought too many surprising accidents. All these make tourism real estate, which is low in total price and unrestricted, become another hot spot after commercial real estate. Big developers rely on a keen sense of smell to seize the opportunity of real estate development and develop less. Golf is inseparable from property in essence. The development of the two modes embodies a comfortable and leisure lifestyle and provides a high consumption mode for the people at the top of the pyramid. As far as we know, the prices around golf courses have generally more than doubled, reaching 20%. The number of houses abroad has reached 30%. This shows that golf can boost the real estate value and improve the local environment.

Some well-known golf real estate in China

Gui Long International

Investor: China Sports Group.

Location: Zilinshan National Forest Park, Qiannan Prefecture, Guizhou Province, adjacent to Libo Seven Arches and Zhangjiang Scenic Area.

Project features: the terrain of the stadium is undulating. Continuous changes, 20,000 mu of ecological scenery, 72 holes of golf, villa hotels, cave wine cellars and Buyi customs experience are integrated.

Disadvantages of the project: inconvenient transportation, nearly one and a half hours' drive from Guiyang.

Phoenix Island Sanya

Investor: Phoenix Island.

Location: Phoenix Island, Sanya Bay Road, with a vertical distance of less than 1000 meters from Jiefang Road, the bustling commercial main road in Sanya.

Project features: In addition to the beautiful seascape surrounded by the sea, there are various water sports, Olympic theme parks, clubs and cruise terminals. This artificial island blown to sea reef is known as "Dubai in the East".

Project defects: living facilities need to be improved.

Yalong Bay

Investor: COFCO.

Location: Yalong Bay National Tourism Resort, Sanya, Hainan, 25km southeast of Sanya.

Project features: tropical national tourist resorts, coastal parks, luxury villas, conference centers, resorts, underwater sightseeing world, marine sports center, golf courses and yacht clubs make it a paradise for leisure life.

Project defect: high overall consumption.

Mission Hills Golf Building

Investor: Mission Hills Real Estate Development Co., Ltd.

Location: Golf Avenue, Guanlan Town, Baoan District, Shenzhen, northeast of Baoan, bordering Dongguan, Pinghu, Buji, Longhua and Guangming, and passing through Shenwan and Jihe Expressway.

Project features: golf, lakes and mountains, full of green, international design of villas, making life like a holiday.

Project defects: living facilities need to be improved.

Seven relationships

The development of golf real estate is not a simple form of "golf course+real estate". The two do not exist separately, but complement each other and are closely related. The success or failure of golf real estate development depends not only on how well the products of golf courses and real estate properties are done, but also on whether they can cooperate with each other to form a benign interactive development relationship and whether various resource conditions can promote each other to achieve a win-win effect of overall development. In the development of golf real estate, we should focus on the following seven relationships.

1. The strategic relationship between golf and real estate in the overall development pattern of the project

In the overall development strategy of the project, which is more important, golf course or real estate development? Is the stadium the core of project development or is real estate the core of project development? The answers to the above questions will affect the development direction and orientation of real estate.

2. The relationship between golf comprehensive resources and real estate appreciation.

Experience shows that the unit price of real estate around golf courses in China is 17% higher than that of ordinary real estate, and it is more than 30% higher abroad. In addition to the driving effect of golf landscape resources on housing prices, the promotion effect of golf comprehensive resources (such as community resources, supporting resources, psychological resources, customer resources, etc.). ) the appreciation of real estate cannot be ignored. Therefore, how to really handle the relationship between the comprehensive utilization of golf resources and the appreciation of real estate will be the focus of golf real estate research.

3. The relationship between customer resource segmentation of golf course and real estate product segmentation.

The high-end customers attracted by golf courses are often potential consumers of golf properties. Therefore, the subdivision of golf course customer group types and consumer demand characteristics is helpful to determine the positioning and subdivision of real estate development products, thus reducing the risk of real estate development and obtaining the best income.

4. The relationship between golf course development and real estate development sequence.

Generally speaking, the development of golf courses and real estate is in stages. How to determine the sequence of golf course and real estate in different development stages and grasp the development opportunity of golf course and real estate are the keys to their benign interactive development.

5. Spatial layout of golf course and residence.

Generally speaking, residential development hopes to make full use of the landscape resources of golf courses, while golfers don't want to see too many houses near fairways. At the same time, the house is too close to the fairway and the safety is low. Golf courses and houses should keep a certain distance while enjoying resources. Therefore, it is an important issue that must be seriously considered in the development of golf real estate to fully study the spatial layout relationship between golf courses and houses.

6. Profit relationship between golf course management and real estate development Some golf courses in China are close to the world-class level, but the management is not satisfactory.

According to the data, about 60-70% of the existing 200 golf courses in China are operating at a loss. Therefore, at the present stage in China, it is difficult to break even only by the development and operation of the stadium itself, let alone make a profit. What really attracts golf investors is the development of related industries, and the high-profit real estate development income has become the main profit source of golf real estate projects, so it is particularly important to study the profit model of golf real estate development.

7. The main relationship between golf course and real estate development.

Golf and real estate development are high-input and high-risk projects, and ordinary developers rarely have the investment ability and experience to develop these two types of projects at the same time. Should golf course development and real estate development be separated? If they are separated, how should the relationship between them be coordinated? How should the organizational management structure be constructed? If combined into one, how can the same developer ensure the coordinated development of the two?

"five elements"

Many developers only regard golf resources as landscape resources, and narrowly understand golf comprehensive resources as landscape resources. In fact, golf resources, as a comprehensive resource, are not limited to landscape resources.

It contains a wider range of other resources, and only by comprehensively and deeply excavating the comprehensive golf resources can we make the best use of it.

1, golf landscape resources

Golf courses are lush, and open ecological landscape resources are scarce, which has a strong pulling effect on the appreciation of surrounding real estate.

2. Golf commercial resources

Studies have shown that China's GDP and actual utilization of foreign capital are related to the number of local golf holes. The correlation between the number of golf holes in provinces (autonomous regions and municipalities directly under the Central Government) and its GDP is 55%, and the correlation with the actual utilization of foreign capital is as high as 89%. From the perspective of cities with golf courses, the correlation between golf and GDP in each city is 64%, and the correlation between golf and actual utilization of foreign capital is as high as 75%. Guangdong, Beijing, Shanghai, Hainan and Fujian are developed golf regions, accounting for nearly 70% of the total number of holes in the country, and the total GDP of this region in 200 1 year accounts for 22% of the total GDP of the country. Among them, the number of caves in Guangdong ranks first in the country.

It accounts for 39% of the country's GDP, reaching 654.38+005.56 billion yuan, and the actually utilized foreign capital is 654.38+058 billion US dollars. Hainan is the only province where the golf development scale exceeds the economic scale. Its average GDP of 330 million yuan has a hole, while the national average GDP of 3.5 billion yuan has only one hole.

It can be seen that golf is still an "aristocratic sport" in China at this stage, and the members of golf clubs are widely distributed, and most of them are high-end business people. Playing golf is not only enjoyable, but also a social platform for high-end business people. Therefore, in the process of golf real estate development, we should make full use of the high-end resource platform built by golf courses, expand the influence of the project, transform high-end commercial resources into practical value of real estate development, and maximize the value.

3. Golf community resources

Golf community often has high-grade, mature community facilities and noble and comfortable community environment, so the concept of golf residential community should not be limited to the interior of residential groups, but should be included in the scope of the whole golf community.

4. Psychological resources of golf

Traveling or living in the golf community is often a symbol of the identity and status of successful people, and this psychological factor will have a certain aggregation effect when buying golf rooms. Therefore, in the process of developing and selling golf houses, we should strive to create the image of high-end communities, make full use of customers' psychological resources, and broaden the sales area of the project.

5. Golf customer resources

By the end of 20 12, the population participating in golf in China is expected to be140,000, and it is increasing at the rate of 10% every year, and the growth rate in developed areas such as Guangzhou, Shenzhen, Shanghai and Beijing is about 25%. In addition, a large number of golf tourists from Korea, Japan, Taiwan Province, Hongkong, Macau and other countries and regions come to play in the Mainland. It is conservatively estimated that there are 300,000-500,000 person-times a year. Therefore, many golfers often become potential consumers of golf real estate. Therefore, in the development of golf housing, we should make full use of the rich resources of golf course players and strive to turn them into potential customers of the housing.