Mid-Autumn Festival promotion planning plan

5 Mid-Autumn Festival Promotional Activities Planning Plans

The Mid-Autumn Festival originated from the worship of celestial phenomena and evolved from the worship of the moon on Autumn Eve in ancient times. Since ancient times, the Mid-Autumn Festival has included worshiping the moon, appreciating the moon, eating moon cakes, playing with lanterns, appreciating osmanthus flowers, drinking osmanthus wine and other folk customs, which have been passed down to this day and lasted for a long time. Now I bring you a Mid-Autumn Festival promotional activity planning plan, I hope you like it!

Mid-Autumn Festival promotional activity planning plan 1

1. Purpose of the activity:

Mid-Autumn Festival, one of the three traditional Chinese festivals, National Day, and a long national holiday. This event is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main theme of "Mid-Autumn Festival is more affectionate" and fully highlights the three major festival characteristics of the Mid-Autumn Festival: "reunion", "affection" and "gifts", and uses highly humane activities to impress consumers. The National Day chapter takes "Happy National Day Ode" as the main line and is divided into four series: "lucky", "affordable", "membership" and "fashionable". Through the National Day series of product promotion activities, we will strive to not only strive for product sales peaks, but also Win personalized product reputation and price reputation, so as to truly penetrate our holiday market.

2. Event time:

September 23, 20__ - October 8, 20__

The National Day holiday will end on the 7th. The Mid-Autumn Festival gift-giving and reunion dinner take place before the 6th, so the time for this event is set at the above time.

3. Activity theme:

"Celebrate the Mid-Autumn Festival and National Day together, and have fun together in the wonderful Hualien"

4. Activity content:

Mid-Autumn Festival: "Happy Mid-Autumn Festival, full of love"

(I originally wanted to hold a Happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum.)

" The joy is in Hualian, and the love is stronger."

1. Mid-Autumn Festival Food Festival in __ - Mooncake Exhibition

In conjunction with the food festival, the "Famous Moon Congratulations on the Mid-Autumn Festival - Mooncake Exhibition" "Joint Exhibition" will focus on launching new mooncakes with different characteristics and flavors from mooncake manufacturers.

2. __Year Nourishing and Health Products Festival

The Mid-Autumn Festival has always been the peak sales season for health products, especially after the large-scale advertising of health products in recent years to "give gifts and health" Due to the publicity of the Mid-Autumn Festival, more and more consumers choose health products as gifts during the Mid-Autumn Festival. On the other hand, because health products have considerable profit margins, suppliers are all-out in terms of promotions, promotions, and cooperation. It should be quite big. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care product manufacturers and launching a Nourishing and Health Care Products Festival can effectively reduce promotion costs on the one hand, and on the other hand, it can also effectively stimulate the sales of health care products during the festival.

3. Exhibition of famous wines and specialties in ____

The Mid-Autumn Festival is always the peak season for wine sales. Coupled with the peak of National Day wedding banquets, the consumption potential of wine is quite large. Therefore, through the launch of famous wine exhibition Exhibitions of famous specialty products can further stimulate the growth of wine sales. (Smoking is not allowed in activities. We can use cigarettes, wine, health products, etc. to make gift baskets and sell them at a reduced price.)

4. "Hualian sends affection and Mid-Autumn Festival presents gifts." ”

Anyone who purchases mooncakes or tonics over NT$200 in this supermarket will receive an exquisite gift.

(Gifts are recommended to be red wine, lighters and other fashionable items) Mid-Autumn Festival Promotional Activity Planning Plan 2

1. Promotional Objectives

Use Mid-Autumn Mooncake consumption to drive store sales and activate mooncake sales with store image The average daily sales volume is expected to increase by 10% to 20% during the promotion period

2. Promotion content

1. Buy Mid-Autumn moon cakes and get Coca-Cola for free

Buy Mid-Autumn Festival for more than 90 yuan Mooncakes will give you 2 cans of 355ML Coca-Cola (valued at NT$3.6)

Buy Mid-Autumn mooncakes worth NT$200 or more and get 2 bottles of 1250ML Coca-Cola (valued NT$9.2)

Buy Mid-Autumn mooncakes worth NT$300 or more and get 2000ML Coca-Cola 2 bottles (valued 13.6 yuan)

2. Gift basket:

There are three grades of 298 yuan, 198 yuan, and 98 yuan respectively

298 yuan gift basket : Seven Star Cigarettes + California Lay's + Mid-Autumn Mooncakes worth 80 yuan + Brain Platinum

198 yuan gift basket: Double Happiness Cigarettes + Harvest Dry Red + Mid-Autumn Mooncakes worth 60 yuan + Brain Relaxation

98 Yuan gift basket: Mid-Autumn mooncakes worth 40 Yuan + tea leaves of 20 Yuan + California prunes

3. During the promotion period (9, 3-9, 12), anyone who purchases more than 300 yuan in the store can get it A free box of exquisite mooncakes (valued at 20 yuan/box)

4. Promotion for teachers on September 10th, "Teacher's Day": Shopping and consumption at __ on September 9th to 10th Teachers can receive an exquisite mooncake or gift (worth about 20 yuan) with their teacher's certificate

3. Integrated promotion

1. Media

On the music traffic channel Promotional advertisements will be broadcast on a rolling basis every other day on days 8, 17-9, and 12, 16 times a day for 15 seconds each time.

2. Shopping Guide

Actively launch various promotional information on the "Shopping Guide" from 9, 1 to 9 and 13.

3. In-store broadcasting

From the opening of the store in the morning to closing time, relevant promotional information broadcasts will be broadcast every two hours.

4. Store layout

(1) Off-site

a. Create a Mid-Autumn Festival promotion above the free parcel locker;

b , Wrap the wall columns on the protective frame and paste some holiday coloring pages to build momentum;

c. It is possible to hang balloons in the square to pull vertical banners;

d. At the entrance Hang a "__ Shopping Plaza Mid-Autumn Festival" banner

(2) Inside the venue

a. Use self-adhesive stickers on the slope wall of the main passage to decorate and enhance the festive atmosphere;

b. Hang flags provided by Coca-Cola Company over the entire store;

c. Post “Millennium Month Gifts” promotion on the background of the mooncake area and on two pillars; Coca-Cola promotions are posted on both sides Publicity;

d. Hang red lanterns over the moon cake area.

5. Other support

Health products are sold at a special price of 15%.

Free delivery is available for group purchases of 3,000 yuan or 20 boxes of mooncakes.

4. Promotional expenses

Media advertising expenses: 10,000 to 20,000 yuan

Coca-Cola series gifts: 60,000 yuan

On-site, Off-site decoration fee: RMB 0.6 million

Moon cake cost: RMB 60,000

Total: RMB 130,000 RMB 80,000

5. Specific operations< /p>

1. The 15-second advertisement on the traffic channel is entrusted by the company. The advertising content of different stages should be specified in the advertising contract; it is scheduled to be completed on the 16th of August.

2. The purchasing department is responsible for drawing up the product list and the marketing department is responsible for contacting the __ Evening News Printing Factory to produce the shopping guide; see the production arrangement of this issue for details.

3. The on-site broadcast scripts are provided by the marketing department. Each of the three promotional broadcast scripts should be submitted to the broadcast room two days in advance.

4. The marketing department and the art team are responsible for the specific design of the layout inside and outside the venue. If the company can produce it, the art team is responsible for the production. If it cannot, the art team will contact external units to produce the final layout. The art team will complete it and the administrative department will do it. Good procurement coordination work; the scheduled venue layout will be completed on August 18.

5. The Purchasing Department is responsible for introducing mooncake manufacturers and charging each manufacturer a promotional fee of more than 500 yuan. It is also responsible for formulating mooncake prices and market research plans and completing relevant plans before August 5. Mid-Autumn Festival Promotional Activity Planning Plan 3

Activity 1:

Theme: "Mid-Autumn Festival Moon Ceremony in Scenic Spots" Special Folklore Activities

Activity Time: 20__.09.27 Night

Activity introduction: The Mid-Autumn Moon Festival has always been a traditional festival celebration in the scenic area. This year, new accessories such as lotus lanterns, candle boats, and temple bells have been added. In addition to the croaking of frogs and insects in the scenic area at night, the entire The moon worship ceremony has a more retro flavor. In addition to the Hanfu song and dance cultural performances during the ceremony, after the ceremony there was also the sharing of food and offerings to worship the moon, which not only allowed people to feel the strong Han customs and folk culture, but also allowed some lucky participants to receive tributes that symbolized good fortune.

Participating groups: the general public, men and women on blind dates, college students, orphans, etc.

Activity 2:

Theme: Condolences to orphans and disabled children, watching beautiful scenery, making moon cakes , Show love

Theme slogan: "The full moon in the sky, the world is full of love"

Activity time: 20__.09.27

Activity introduction: The Mid-Autumn Festival is full of moon people It is also a day for reunion, but there are always a group of people who cannot be reunited with their families on this day. This time, the scenic spot invited orphans from the Yangzhou Orphanage to celebrate this festival together. The content is no longer simply to give the children food, drink, and play. Instead, it is to teach them to make mooncakes by themselves during the Mid-Autumn Festival. The mooncakes are dedicated to the loving people who have always cared for and cared for them. In addition, at the Mid-Autumn Moon Ceremony that night, some of their children will also perform wonderful performances for everyone.

Participating groups: caring people from all walks of life

Activity 3:

Theme: Blind Date

Theme Slogan: The Main Melody of Love

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Activity time: 9.22 for the first phase, mid-to-late October for the second phase

Activity introduction: The scenic spot is the first scenic spot to combine social activities with outdoor tourism.

Activity 4:

Theme: "Mid-Autumn Night·Camping Moon Viewing Party"

Activity time: 9.27

Activity introduction: Mid-Autumn Festival It is a night of reunion, but there are still many people who are in a foreign land and cannot go home for reunion, or who want to spend such a festival in a different way. The scenic spot has specially planned a camping moon viewing party. In addition to participating in the Mid-Autumn Moon Festival, Yes, you can experience the ancient Han culture, watch fireworks, camp for free, and if you are lucky, you can get unexpected surprises. Participating groups: enthusiastic readers, radio listeners, representatives of outstanding college students

Activity 5:

Theme: "Treasure Hunt in Scenic Areas"

Activity Time: Mid-Autumn Festival ( 25-27), National Day (1-7)

Activity introduction: The treasure hunt activity is another special activity in the scenic spot. In the past, it was usually only held during May Day and National Day. This year’s Mid-Autumn Festival Arranged before the National Day and very close together, the scenic spot will extend the span of the treasure hunt activities so that more citizens and tourists can participate and gain more fun and luck.

Participating groups: All tourists visiting the scenic spot during the Mid-Autumn Festival and National Day

Activity 6:

Theme: Collection of interesting expressions in the scenic spot

Theme slogan : "I am the protagonist and I am happy, freezing the happy scenic spot"

Activity time: 9.20-10.10

Activity introduction: As long as you stay in the charming background of the scenic spot during 9.20-10.10 Record your own fun and funny expressions, happy and interesting moments. There are no restrictions on photography equipment, don’t play with technology and play with mood, don’t be professional but have fun. Send photos to the forum, email __, or mobile phone MMS __; photo requirements: close-ups of expressions during the scenic spot, and interesting moments can be recorded.

Participating groups: tourists visiting the scenic spot during the Mid-Autumn Festival and National Day.

Mid-Autumn Festival Promotional Event Planning Plan 4

1. Party Background

The Mid-Autumn Festival is one of the traditional Chinese festivals, symbolizing the beauty of reunion, but most of us in college will Due to time and distance, we are unable to return to our hometown to celebrate this wonderful festival with our loved ones. After careful organization and planning, we will hold a series of happy Mid-Autumn Festival tours during this festive season when we miss our loved ones even more. Activities allow every student to feel the joy of the festival and the warmth of the collective.

2. Purpose and significance of the activity

The students were somewhat disappointed and lonely as they were unable to spend the Mid-Autumn Festival with their loved ones. Therefore, in order to let the students feel the joyful atmosphere of the festival, the collective warmth, and the care between classmates, and at the same time build a platform for understanding and exchange between __-level students and __-level students, we decided to organize a party during the Mid-Autumn Festival. A series of family-friendly activities.

During the activity, students were randomly combined to participate in carefully selected programs, and several emotional communication programs were also interspersed, allowing students to express their feelings in a warm and gentle atmosphere. My own practical views on the class, as well as its outlook on life and values, enable the positive and optimistic spirit to be maintained and promoted among the students. At the same time, it also enriches the students’ extracurricular life, enhances the friendship between classmates, and strengthens collective unity. .

3. Activity theme

"Love the Mid-Autumn Festival, love the environment"

4. Activity overview

Activity time: 20_ September 30, _

Activity location: Headquarters Canteen, Headquarters Playground

Target audience: All students of Grade __ and Grade __ of the School of Resources and Environment

5. Preparation

1. Submit the plan to the teacher and wait for review.

2. Arrange a time with the school cafeteria, determine the amount of materials required based on the number of applicants, and distribute them.

3. Apply to borrow speakers, microphones and other equipment, and prepare 3 computers equipped with small speakers.

4. Prepare event supplies and determine the arrangements for relevant personnel.

6. Activity content

(1) Working together

Dumpling making competition: Each team has 8 members, and each team is given specific flour and dumpling fillings. Calculate the time required to complete. Each group will be given special dumpling fillings (such as dates, peppers, coins), and after the competition, everyone will taste the dumplings they made together. (Note: The time is at 3 pm on September 30th in the cafeteria of the headquarters)

(2) Evening series activities

In the playground, sit on the floor, in class units (give each Individuals with one number) are divided into 6 queues, and they compete in pairs. The monitor of each class (level __) draws lots to carry out a series of activities.

Opening: A pair of relatively active hosts set up the atmosphere. Each person held a bottle of drink in their hands and raised their glasses together to start the event.

(1) Guessing lantern riddles: 3 people are responsible for three groups of confrontation. The lantern riddles are read out and the two teams raise their hands to answer. One point is added to the correct answer. No points are deducted for wrong answers, but the opportunity is given to the other team. A team.

(2) Pointing and pointing: The two teams draw lots separately and face the same group of words and gestures. The first one to guess the word wins. This is done 5 times, with 2 wins out of 3 games.

(3) Drumming and passing flowers: Two teams perform separately. When calling stop, each team selects one person. The two people draw lots, perform according to specific situations, and select their partners.

(4) I love to memorize lyrics: There is a computer in front of each group, equipped with a small speaker. Songs are prepared in advance, and a pause is played, waiting for someone to raise their hand to continue singing.

(5) ***Appreciate the moon and enjoy the joys and sorrows together: Exchange mooncakes in a certain sequence, and then exchange mooncakes according to your own situation, and ***appreciate the moon together. (Everyone can send a balloon and write their wishes on paper and let it fly. If not allowed, you can also write blessings on the balloon and send it to the person you want to give it to)

Note: If conditions permit, You can find some barbecue vendors next to the playground where students can buy and eat.

Mid-Autumn Festival promotional activity planning plan 5

1. Purpose of the activity

The Mid-Autumn Festival has always been a good time for restaurants and hotels to do promotions, and it is also the best opportunity to stimulate consumers and drive consumption. On the one hand, this activity is to obtain better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the minds of consumers.

2. Theme of the activity

"Joy the Mid-Autumn Festival, and the gifts will never stop"

3. Objects of the activity

Targeted at high school, middle school and low school students Different groups of people carry out different Mid-Autumn Festival promotion activities to effectively cater to different groups of people.

4. Activity Time

__month__--__month__day

5. Activity Form

Discounts; gifts; lucky draws

6. Specific content of the event

1. During the promotion period, anyone who dines in our store and spends more than 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.

2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.

3. During the event, anyone who dines in our restaurant can participate in the Mid-Autumn Festival Lantern Fans Prize-winning Guessing Activity. You can also get a snapshot for free.

7. Event Advertising

1. Place outdoor advertising in places with concentrated traffic, such as train stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

8. Other related strategies

9. Olfactory elimination, let the fragrance of mooncakes and hotel culture attract guests entering the hotel, and let the fragrance of mooncakes make customers take the initiative to smell the fragrance. Come

Arrangements must be made in advance for personnel transfer, hotel layout, etc., and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation.