How to brew pure grain wine?

You make wine from pure grain, and I'll give you some executable ideas:

1, shaping the value of wine

Pure grain wine, it is best to create a sense of culture and inheritance. First of all, go to Taobao and 1688 to find a lot of branded packaging of various wines. Write a little story and culture, and package cultural details.

Then, put the packaged wine in four-star and five-star hotels and some high-end places, and the price is 298 yuan/bottle. Not selling wine here, but showing it here. Better sell some. Give some money or bottles of wine to hotels and clubs.

Sponsor several cultural activities, including calligraphy, art and culture, including local chambers of commerce and associations, and send more than a dozen bottles for them to taste. The best local dignitaries can take pictures with this bottle of wine. These two points must be prepared for shooting and publicity.

In this way, cultural activities, high-end places have your wine, celebrities and influential people are drinking your wine, clearly mark the price, and use leverage to shape value. Your wine is a high-end cultural wine. Tell others that all high-end clubs sell our products.

2. Publicity

Do a round of publicity through WeChat or other advertising forms, not small advertisements or leaflets. Your wine is high-end, how can you make a small advertisement and lose its value?

Tell everyone which high-end clubs your wine is sold in. During the activity, as long as you go to these clubs and hotels to spend money, you can participate in the lucky draw, and the prize is your wine. So these hotels and clubs will be willing to cooperate with you, and then the mass consumers in the market will realize the value of your wine.

The purpose of this activity is to let everyone know that your wine has entered the high-end clubhouse, celebrate that your wine has entered the XXX hotel, sponsor XXX activities, and spend money in these clubhouses to participate in the lucky draw.

3. Issuance of membership

Issue 500 top VIP membership cards, and you can buy your original price of 298 yuan/bottle every time you arrive in 240 yuan. In other words, you can enjoy a bottle of 59 yuan with your card, but only three bottles of wine are eligible. Plus WeChat, these are your first customers.

Then, go to some local medium-sized restaurants to distribute goods. 298 yuan a bottle, the retail price is determined not to discount, but take the price of 49-59 yuan, giving these hotels enough profit margin.

Then cooperate with the hotel owner and ask him to send you a card. The step is to give it away casually, but ask his customers to spend hundreds of dollars as gifts for his customers. Then, you bring their LOGO to a VIP card, and members can enjoy certain discounts when spending in their stores in the future, which is equivalent to issuing cards to themselves.

How to get the card holder to buy your wine at a low price? Just add your wechat appointment. After adding WeChat, keep a long communication and organize a party for everyone. Your circle is very interesting. Of these 500 people, as long as 100 becomes your customer, this 100 can start the virus referral mechanism and turn you into hundreds of thousands of customers.

Summarize the whole idea:

First of all, packaging products, shaping the image and story of wine.

The second step is to build momentum and let others know that this wine is a high-end cultural consumption, and ordinary people can't afford it. But suddenly I got a card, and a person with status can buy 298 yuan of wine with three bottles in 59 yuan. Do you think I, a middle-class drinker, have the urge to buy some to try?

Create value and face first, and then let a few people who need a little relationship or special qualifications get it at a low price. These people will feel that they have a unique face.

The third step is to sell to WeChat through hotel channels.