Briefly describe the operation steps of mysterious customer observation method

1, the most important thing for mysterious customers is not to expose themselves during unannounced visits. Therefore, before the visit, they should receive corresponding training, make clear the investigation intention and method, carry the questionnaire with them and make records. It is best to have the necessary disguise, try to hide yourself, not be timid, not to hint at each other, expose yourself, and do not need a mysterious investigation.

2. The process of mysterious customers is not only observation, but more importantly, the skills and contents of unannounced visits. Mysterious customers should make real records according to what they see, including recording people, things and things. The observation process of mysterious customers can describe various behaviors, but can't observe perceptual phenomena, including attitude and ability to explain problems.

3. In the process of unannounced visits, mysterious customers also need to experience it personally, feel the product quality or service attitude by completing the real consumption process, and make their own judgments; 5 1 survey makes the survey easier and more convenient!