What levels does the overall hotel product include? What does this mean for the hotel's marketing activities?

1) The physical form of the goods. Material goods are also called core products, such as vegetables, drinks and other commodities. It is characterized by the transfer of ownership with the purchase of customers. As far as the products of the hotel industry are concerned, the goods in material form are mainly produced and sold in the catering department and the commodity department.

(2) Explicit non-entity beneficiary products. This kind of products is also called the auxiliary or packaging of core products, such as tableware, furniture, cotton goods and so on. They are expressed in material form, but their ownership in the process of service or sales remains unchanged. Explicit intangible benefits products are the basic material guarantee for hotels to provide services, which have a great impact on service quality and are also the most needed part of hotel products and services.

(3) Hidden non-entity benefit products. Mainly refers to the products that customers can only experience, observe or perceive through on-site contact to meet their psychological needs. The product of hidden non-entity benefits is characterized by no ownership or unclear ownership, which is intangible and generally untouchable, but can be perceived or observed. For example, whether the air is fresh, whether the temperature and humidity are appropriate, whether the color and light are coordinated, whether the space is spacious, and whether the service attitude is friendly.