Ask a few questions about wine

As far as liquor consumers are concerned, the consumption of urban population, which accounts for 20% of the total population, accounts for 55%, and the consumption of rural population, which accounts for 80% of the total population, accounts for 45%. Another survey shows that 40% of urban men drink alcohol every other day, and 90% of urban families entertain guests with white wine. The above two sets of data show that cities are still the main market of liquor in a certain period of time. According to the survey of 75 provinces, the top three cities in terms of per capita purchase of liquor are: Heilongjiang 3.6 kg, Inner Mongolia 3.55 kg and Guangxi 3.35 kg. The last three are: Xinjiang 1.3 kg, Shaanxi 1.3 kg, Guangdong 0.94 kg, and other provinces are 2 kg.

Packaging form of wine

First, the traditional box packaging. Most packages consider guiding stacking, or choose block outsourcing on the outer packaging. Therefore, the bulk packaging we see in the terminal market has become the mainstream of the market;

Secondly, Tong Yuan packaging has gradually become a trend. Tong Yuan packaging has a strong sense of integrity, generous and convenient for consumers to carry. In addition, consumers in China attach great importance to winning the favor of packaging, so Tong Yuan packaging is just in line with the perfect concept of consumers in China. Therefore, Tong Yuan packaging is also an attractive appearance for consumers.

Third, diamond packaging. Diamond packaging is actually a general term for regular polygons. In order to create product differentiation, many enterprises choose diamond-shaped appearance packaging in new product development, highlighting product individuality and differences.

Fourth, special-shaped appearance packaging. Special-shaped appearance packaging is a kind of local asymmetric packaging design adopted by enterprises in order to show the brand positioning of products. This packaging appearance has played a very good role in creating the consistency between products and brand values. We can see that Huizhou folk houses, as the top packaging shape of products, better convey the brand concept of BF home locator concept.

Fifth, top packaging. At present, the most extensive packaging form in liquor enterprises is mainly used by Wuliangye liquor enterprises. Wuliangye makes the top packaging a building, which has become an important part of its corporate culture;

Sixth, cylindrical inner packaging. New liquor enterprises prefer this kind of inner packaging, mainly because it is relatively simple and easy to be accepted and carried by consumers;

Seventh, block packaging. Anhui liquor enterprises prefer this kind of packaging, with distinct water chestnuts and full spirit;

Eighth, gentle and graceful inner packaging. Kouzijiao is a liquor production enterprise that highlights brand positioning and core values with this gentle and lovely shape, because Kouzijiao chose a gentle and lovely woman as the spokesperson.

Ninth, special-shaped packaging. Mainly some functional liquors are used more.