Zhou Xiaoguang, the richest woman who started as a street vendor, is now in debt of 35.7 billion yuan. How did she lose?

Nowadays, the country strongly supports the "stall economy" and the whole country has set off a stall fever. Everyone with resources has set up stalls, some selling small gifts, some selling second-hand books, and all kinds. At the same time, many people think that setting up stalls and being small vendors can earn a few dollars. But there are also many successful people who started from scratch by setting up stalls.

It must be said that the cost of street stalls is low and the choice of time and place is more flexible. Compared with shops, it is cost-effective. In fact, setting up a stall is nothing more than making a small fortune. What is more important is to accumulate experience and increase knowledge from it. With certain sales experience and capital, I began to let go of my hands and feet, seize opportunities and earn more wealth. Zhou Xiaoguang is a strong woman, and she seized the opportunity in the stall economy.

Zhou Xiaoguang, the prototype of chicken feathers flying into the sky

The TV series "Chicken Feathers Fly to Heaven" describes the development of Yiwu's business model with the feelings and entrepreneurship of the hero and heroine as the main line. Luo Yuzhu, the heroine in the play, suffered a lot, taking Zhou Xiaoguang, the richest woman in Zhejiang, as the prototype.

Zhou Xiaoguang was born in a poor family. When she was a teenager, she followed her mother to do an old business in Yiwu, Zhejiang Province-"chicken feathers for sugar". This kind of business has a detailed interpretation in the TV series "Chicken Feather Fly to the Sky", that is, small vendors walk around the streets, exchange sugar for chicken feathers of each household, and then sell chicken feathers to big vendors outside. Later, this business gradually expanded to all kinds of daily necessities. Zhou Xiaoguang was influenced by this sales model, so after dropping out of high school, he went to explore the society.

Poor family circumstances make her more hard-working, and she can do business in the street or practice stalls in the market. Later, with years of hard work, she gradually had her own career and even became the richest woman in Zhejiang. However, TV plays have changed. The heroine Luo Yuzhu still has a happy ending, but the ideal is full and the reality is very skinny. In fact, Zhou Xiaoguang is not happy.

Work hard all the way and lay down 33 billion net worth.

Zhou Xiaoguang accumulated a lot of sales experience and funds when she set up a stall, which laid a solid foundation for her to set up her own company. 1985 was a successful year for Zhou Xiaoguang. He started a business with her husband Yu and became a pair of small stall owners in Yiwu commodity market. One person can walk very fast, and two people can walk very far. With the efforts of the couple, their business is thriving.

Soon, Zhou Xiaoguang set up his own factory in 1995, focusing on processing, and then gradually developed into Guangxin Group. The dream of jewelry in her heart made her bravely catch up, and soon her jewelry processing factory realized the autonomy from design to production, and Guangxin Group also became the leader in this industry.

After continuous development, the total assets of Guangxin Group soared, and the scale of the enterprise continued to expand, and gradually developed into one of the largest production bases of trendy jewelry in China. With such a good development prospect, the company created a peak value of 80 billion as soon as it went public. Zhou Xiaoguang also won the status of the richest woman in Zhejiang, and the couple once became the envy of everyone, starting from scratch and enviing others.

Consistent with the situation described in the TV series, the jewelry development of Guangxin Group has promoted the development of the whole Yiwu small commodity market, making Yiwu, Zhejiang the first choice for the wholesale purchase of small commodities. It can be said that the driving force of Zhou Xiaoguang is one of the most important factors for Yiwu commodity market to have today. The richest woman has become the benchmark of this industry, and everyone has followed suit.

My heart thinks of heaven and hell.

I have tasted the sweetness of success, so I want to continue to succeed. Zhou Xiaoguang is aware of a development trend, diversification. So she is no longer satisfied with focusing only on jewelry and wants to enter other industries. Perhaps her previous success made her more confident. She wanted to do it and soon entered the real estate, hotel, retail and other industries. Miscellaneous but not refined, how can a layman who makes a fortune in jewelry get a share in these industries?

There is no denying that she has also achieved some success in these industries. She founded Guangxin Building Materials and Wansha Real Estate, which made her the largest real estate agent in Yiwu, Zhejiang. Unfortunately, the good times did not last long. 20 18 China's real estate industry is cold, and the whole industry is struggling. At this time, Zhou Xiaoguang, which has invested a lot of money in the real estate industry, is facing a debt crisis due to the difficulty in withdrawing funds.

By the end of 20 18, the debt of Zhou Xiaoguang Guangxin Group had soared to 49 billion pounds. In this case, Zhou Xiaoguang chose crazy financing methods, and finally she was unable to pay her debts. Guangxin Group, which worked miracles for her, declared bankruptcy. According to the data, at that time, Guangxin Group still had a debt of 35.7 billion yuan, and the richest woman became the "first female bear".

Now that Zhou Xiaoguang's company has been reorganized, the couple have resigned as managers. I thought of hell wholeheartedly for the sky, but now I have fallen into hell because of my "magic". On 20 18, Zhou Xiaoguang was listed as the executor by the court because of the huge default of Guangxin Holding Bond.

Reflections on Zhou Xiaoguang.

I have to admit that Zhou Xiaoguang has created a business miracle and her own business empire. This is the envy of many people. In her, there are many bright spots worth learning. The first is her spirit of hard work and hard struggle.

Everyone says that "money is hard to earn, shit is hard to eat", which is true. Actually, it's not just making money. People live in the world. Nothing is easy except going downhill. It depends on whether we can bear hardships. Only when you suffer can you become a master. Zhou Xiaoguang suffered unbearable sufferings in her childhood, which laid the foundation for her continuous development in the future.

In addition, Zhou Xiaoguang's vision is not comparable to that of ordinary people. At first, she was able to develop from a stall owner to the boss of a listed company. Later, she was able to cater to the diversified development trend and decisively enter other fields. Faced with some opportunities, many people were hesitant and timid, but Zhou Xiaoguang bravely let go and strode forward.

But in her, what is more worth learning is the lesson. Everyone has ambition, but whether ambition becomes a driving force or a demon pushed into the abyss depends on his choice.

Zhou Xiaoguang didn't control his ambition and was too confident in himself. He lost his rationality in the face of risks and mistakes, was too radical, and finally destroyed his business empire. Zhou Xiaoguang, now heavily in debt, may find it difficult to make a comeback.