Traditional Culture Encyclopedia - Hotel reservation - The relationship between Shangkeyou and Shangkeyou products

The relationship between Shangkeyou and Shangkeyou products

Brand upgrade relationship.

Shangkeyou is an upgraded version of Shangkeyou. From the perspective of market positioning, Shangmei Life Group defines Shangkeyou as an upgraded version of Shangkeyou, aiming to continue the Group's inherent brand advantages and scale advantages in second-and third-tier cities, and at the same time conform to the general trend of consumption upgrading, so as to create a tonal and quality entry-level mid-range hotel for business travelers with more accurate market positioning and more in line with the investment scale of local cities.

Shangkeyou is a mid-range hotel brand in second-and third-tier cities under Shangmei Life Group, and it is an innovative and upgraded brand of Shangkeyou Hotel. In 20 13, fair and excellent products entered the market as fast food brands, and in 20 17, due to market demand, hotel services were officially launched.