How to create the atmosphere of hotel stores

For the management of chain hotels, the creation of store atmosphere is a very important but easily overlooked work. It is a systematic project, and the failure of any detail treatment will destroy the overall image of hotel stores. What is the so-called hotel atmosphere? Everyone says that the first impression is very important, so are people and hotels. The so-called hotel atmosphere, in layman's terms, is the first impression given by the hotel, which is also a feeling given by the hotel.

The customer's feelings include sight, smell and hearing. As far as vision is concerned, it includes the display, decoration, lighting, color and clothing of hotel service personnel. As far as the sense of smell is concerned, the air humidity and quality of the hotel should be kept within a certain range; As far as hearing is concerned, the hotel should try to keep quiet as a whole and avoid loud noises. In order to take care of the guests' feelings, hotel operators need to strive to create a hotel atmosphere in the following aspects.

Set off the hotel atmosphere.

Generally speaking, proper green flowers, hanging pictures and ornaments are necessary in the hotel, which should match the overall decoration style of the hotel and play the role of finishing touch. Ruheng 8 hotel chain focuses on "elegant and relaxed life", so the overall feeling of the hotel is refreshing and concise, which echoes the appropriate green plants and gives people a feeling of stepping into nature. Simple geometric patterns hanging on the wall look low-key, simple, clean and clear, with clear lines.

Promotion helps to improve the atmosphere.

Appropriate advertising and promotional information in hotel stores can improve the atmosphere of stores and make them feel "dynamic" rather than fixed. Generally speaking, the promotion activities of hotel operators will be accompanied by exquisite posters, paper clips or other POP publicity, and even the door heads and background walls of hotel stores will be changed. For example, the image of Santa Claus, Christmas tree, small snowflake pattern, or roses and balloons in the Valentine's Day activities of Heng 8 hotel chain will make the hotel as a whole shrouded in the festive atmosphere, and the special shapes and changes will easily attract pedestrians on the road.

In addition to these "hardware" facilities, hotel operators should also pay attention to the gfd of hotel service personnel. The so-called appearance includes not only the external image, but also the mental outlook. Neat uniforms, clean faces and warm smiles are all important parts of the overall atmosphere of the hotel.