Yong Yang's program script

Financial Intelligence Person of Beijing TV Station

Commentary: From the vast north to the south, there is a new term called "Nanpiao clan". He recorded a unique group in immigrant cities, who lived and struggled to rewrite their endless destiny in a simple desire and beautiful trap. Their inner ideal made them give up their identity, status and comfort and join the immigrant team with uncertain future. In April, 2005, we went south from Beijing to Shenzhen, looking for a "Nanpiao clan" who had been in Shenzhen for 18 years, eager to see the unknown sigh and experience behind the success of the "Nanpiao clan" through his story.

Moderator: Some people say that personality determines fate, but in fact, experience can also make a person. The protagonist of our program, Yong Yang, the chairman and general manager of Shenzhen Rishen Commercial Group, is a person with a life experience of 3.1 points. His three points were Inner Mongolia, Beijing and Shenzhen, and the last point lasted for eighteen years.

Commentary: 1962, Yong Yang was born in a happy family in Hohhot, Inner Mongolia. He ranks second among four brothers and sisters. As a child, Yong Yang was smart, studious and handsome. At that time, his brother Yang Bing lent him a police uniform to take this commemorative photo, which made bookish Yong Yang really addicted. These old photos remind him of his childhood.

Yong Yang (Chairman of Shenzhen Rishen Industrial Group): Because I studied erhu when I was a child. I want to be a literary and art soldier, and I know more. Later, I went to learn painting, and I was in that place in Inner Mongolia every day, even though it was freezing. Because in Hohhot, painting is very hard every day and I have learned martial arts. I have always said that I must do it well every day. I think.

Commentary: A word from my father gave Yong Yang a great impetus. Yong Yang, I wanted to do something since I was a child, and I must do it well. In order to realize Yang's long-cherished wish of going to college, he began to go all out.

Yong Yang: Then I began to study hard. I remember that I slept for about four hours on average, so I read books and did problems there from morning till night. Later, I began to learn senior one in the third grade, and later I went to senior two in senior one. Later, my first choice was Tsinghua University. I said that if these places in Tsinghua and Peking University don't admit me, I won't be able to go to school. Later, I was lucky. I was a freshman at that time. It was a sensation in our local area, because it was a sensation to be admitted to Tsinghua as a freshman at that time. I think it had a great influence on me later. At that time, it was the peak of my own feeling, and I never felt that way again. It was gone with the wind at that time, and it was gone with the wind at that time, and everywhere I went, I was full of praise.

Commentary: 1979, Yong Yang was admitted to the Department of Civil Engineering of Tsinghua University. His father personally escorted him. At this time, Yong Yang was proud of the spring breeze. During her college years, Yong Yang left her parents to live independently and began her first transformation.

Yong Yang: At that time, I told others that I drifted into Tsinghua, and it didn't take long for one of them to fail, so I was beaten to the ground. So Tsinghua is like this. If you want to get 60 points, you have to work very hard to get 70 points, so you have to work very hard. If you want to get 80 points, you must be very smart. You must be a genius if you want to get 90 points. Tsinghua's score means you didn't get it.

Commentary: Yong Yang, who drifted into Tsinghua with praise, felt that he had been hit hard underground. College life made him helpless and made him grow up.

Yong Yang: I was suppressed at school for five years. I never felt that I could drift no matter how good, brilliant or bad I did, because in those five years, we realized what we were like at that time. What is a master? What does it mean that one mountain is higher than the other? That is to say, a mountain is higher than a mountain, and it will never drift in the future, so we will also communicate our overall feelings. Tsinghua people is generally practical, which may be related to our school spirit. No matter how well you do, you won't say that you feel wandering. No, I never did it again.

Commentary: 1984, Yong Yang graduated from Tsinghua University and was assigned to Inner Mongolia Institute of Technology as a teacher. The dull life has finally evolved into seeking a breakthrough. 1985, with the consent of the school, he and his colleagues set up Inner Mongolia Industrial Technology Consulting Company, which was out of control from then on.

Yong Yang: I remember there was a booklet called "Roster of Foreign Enterprises in China", which contained hundreds of enterprises in China in various hotels. At that time, hotels, ethnic groups and friendship hotels in Beijing were relatively concentrated. Because I didn't know the customers, I was responsible for market development. I remember I took the brochure and put it in the hotel I went to today, such as Beijing Hotel. I tidied up all the hotels in Beijing and visited them one by one. At that time, I visited almost 90% of the enterprises in that brochure. At that time, I felt that I had exercised very well, including when training employees. I said what our style of doing things was. I said two words, the first sentence is that I don't look back when I hit the south wall, and the second sentence is that I don't look back when I hit the south wall.

Commentary: Yong Yang, who didn't look back after hitting the south wall, went to an American company in Beijing as a representative of China District at 1986 and started a happy life for senior wage earners.

Yong Yang: I was the representative of an American company in China. At that time in 1985, I described myself as the emperor at that time, because at that time I could get almost 200 yuan salary and 200 yuan treatment. Generally speaking, I was teaching at school, about 60 RMB. At that time, the salary of ordinary people was only tens of dollars, and getting 200 dollars was already very high. I'm staying in a five-star hotel. I go out to take a taxi every day. At that time, people in China didn't take taxis. After that, I went to various five-star hotels in Beijing for dinner. At that time, China people needed passports to enter hotels. At that time, they lived a very, very luxurious life.

Commentary: However, at this time, Yong Yang experienced a job-hopping from heaven to underground. This year, he jumped from Beijing to Shenzhen, and accidentally jumped to the lifeblood of his future career.

Yong Yang: My boss was very kind to me. I came to Shenzhen because I want to pursue better development. Then the company here said I wanted to be his assistant. I want to go to Shenzhen to explore the world. I should say I just came with a suitcase, nothing, a very small suitcase. When I came, I remembered that the salary was 200 RMB, because the company was very nervous at that time, and even I felt very nervous about renting a house for me. Later, I lived in our manager's house and slept on the floor there for two years. For two years, I lived in their house and on the floor, but I felt very comfortable because I had a lot of things to do and he valued me very much.

Commentary: From sleeping in a five-star hotel to sleeping on the boss's floor for two years to save rent, Yong Yang realized that struggle for existence in the special economic zone was far beyond his imagination.

Yong Yang: I remember when I first came to Shenzhen, I told many people that I felt the biggest difference between Shenzhen and the mainland. I said that the air in Shenzhen is moving, and this feeling is really strong, because most parts of the mainland have died in 1987. When this place comes, it seems that the air will move if it can't calm down after coming. You seem to have stopped. You feel it. So you must keep moving, doing things, talking, running and doing things. Only in this way can you survive in this society. Shenzhen has produced a large number of people because the competition in this place is very fierce. If you don't innovate and don't do it, you can't survive, so Shenzhen is still very competitive, so I like this place very much.

Wen Da: In high-rise Shenzhen, Yong Yang's story is a typical literati going to sea. Many people are not optimistic about this choice. What kind of people are suitable for doing business in the sea? What are the rules for doing business in the sea? In the end, it depends on the facts. Please continue to pay attention to the story of Yong Yang, the role model of Nanpiao clan.

Commentary: Why do university teachers who graduated from Tsinghua give up everything and leave their hometown? Two brothers broke into Shenzhen with their bare hands. How to balance emotion and money? Listen to their stories, and learn about the entrepreneurial road of literati going to sea.

Commentary: Although Yong Yang gradually gained a firm foothold in Shenzhen through his own efforts. However, the problems he encountered were unacceptable to many people.

Yong Yang: There may be many things I haven't done. I will come back and explain to the boss, saying this reason and that reason. Our boss won't listen to any reason. If this thing has not been done, our boss really has a mouth. I can't help it, because you really didn't do it. After that, tell me you can only say two things. First, if you say you're sorry, apologize to him first. Second, you don't listen to anything when I finish. If you say that any explanation you make is an excuse, he won't listen to any of my explanations. I think I'm telling the truth. If you don't listen, it's a slap in the face. You can't explain it without explaining it. Therefore, after exercise, I have no reason to do anything, I must do it well. So this is my whole style of doing things later, and the boss at that time felt that I was very grateful to him, which was also a crucial step.

Commentary: In this tempering, Yong Yang laid his own style of doing things and quickly handed over a beautiful answer sheet. This year, he made the biggest chemical fiber business for the company, with a net profit of 500,000. And it was made with intelligence when the indicators were difficult.

Yong Yang: Then I feel very happy when I think about that business. I remember it should be the coldest time I have ever experienced. If I remember correctly, it should be about MINUS 40 degrees. In Daqing, my brother was a soldier. I remember I borrowed his suede shoes, military suede coat, hat and mask, which can arm all armed people. After that, he had five big masks on his nose. It was very, very cold then. Later, I remember playing a little trick, because I went to a factory director first, and he said no, but the core of this was that a director of the public sector went to see him. Later, I attached an application to the director's approval form. I said we applied for 300 tons. I remember that he only came back for about five minutes, and he was in a hurry. I said I called the director. Do you think we need so many goods? I don't know how to criticize them. He looked at my stationery and saw that the director said he said you had 300 tons, but I couldn't give you so much. He said I'll give it to you 150. In that case, I attached an application for hopeless things. Then he thought that the Secretary might think that 300 tons was too much, so let him think about it. Later, he gave it to me. In fact, he gave us 150 tons.

Commentary: After this success, Yong Yang is more convinced that the Shenzhen sky can have its own side. 1992, he went to Japan to talk about business, which was the year when he finally decided to start his own business. 1993101On October 28th, Yong Yang Rishen Textile Co., Ltd. was formally established.

Yong Yang: We first put forward the concept of cashmere fashion in the cashmere industry. What was the situation of 1993 when we intervened? As long as you say cashmere sweater, as long as it is made, you can sell it. At that time, many people just made it into sweaters, and we didn't think it should be made, so we didn't take this road at first. So I remember that in the third year, we reached out for a few days, and we were in the top five. It should be said that it took us three years to get into the top five.

Commentary: 1995, he and Taiyuan jointly established a factory to further expand the scale of the enterprise. In the same year, the first exclusive store of Rishen Group opened in China World Hotel in Guangzhou. At this time, Yong Yang began to visit all parts of the world, accumulated textile experience from various countries, and led Sun Shen to participate in various clothing festivals. After the accumulation of quantity, his career began a qualitative leap.

Yong Yang: What is a famous brand? What ordinary people really like and are willing to wear on themselves after buying something, I think this is the real brand, and this is the highest goal we pursue.

Commentary: In the cashmere industry, there are very few people with Tsinghua University's equivalent education, so Yong Yang's cleverness has long been recognized in the circle. His cleverness is not only manifested in his knowledge level, but also in his love and attention to talents. In life, Yong Yang is very close to employees, and his approachability is also seen and remembered by everyone.

Wang Fulai: (Manager of Terminal Department of Shenzhen Rishen Clothing Co., Ltd.) In normal times, in his life, in the process of contact with him, if you don't ask, you have no idea that he is the chairman. Why do you say that? Because he is more approachable, including playing table tennis with us. Make fun of us, or eat and drink with us, that is to say, you can't see him as the chairman in your life.

Li Guo: (Production Director of Shenzhen Rishen Clothing Co., Ltd.) Let me give you a very small example. Shortly after I came to Rishen, I suffered from cervical cone disease, which was very uncomfortable. When he heard the news, he immediately called a doctor specializing in health care and said that we had a manager Guo coming to see you. Don't say anything, you must cure her.

Yong Yang: I am also strict with my subordinates. I try to teach them. We have a popular and universal saying that some people may think that people are rational. Maybe I just said I left without making much money, or I didn't get anything. Just ask him what is your biggest gain in recent years? Almost more than 90% if you interview them and ask them, say that my biggest gain in Rishen is what I have learned.

Wen Da: On the surface, Yong Yang is lucky. In a short time, he changed from a senior migrant worker to the general manager of Rishen Group. Apart from Tsinghua University's background, fluency in foreign languages, diligence and love of talents, what is the secret of his success in business? To solve this mystery, two people have to be mentioned, that is, two very close people in his life, one is his wife Zhu Yuqing with a graduate degree, and the other is his brother Yang Bing who has been a policeman for 16 years. Listen to their story with Yang Bing.

Yang Bing: (General Manager of Shenzhen Rishen Clothing Co., Ltd.) At that time, the living standard was not too high, in the 1980s, the late 1970s and the early 1980s. At that time, I transferred to the public security department and earned more than 40 yuan. At that time, I was interested in engine oil and wanted to buy some other auxiliary school supplies. Sometimes he can send him 20 yuan money every month. After all, that means my brother is the first college student in our family for generations. After doing business, he graduated from 1984 and was first assigned to Inner Mongolia Institute of Technology, then worked in the Institute of Technology for more than a year, and then began to do business after going to sea. I remember it was 1988, when he was doing (cashmere export) business and earned 40 thousand. I was getting married at 1988, and he also gave me tens of thousands of dollars. Starting from 1995, the company wants to enter the domestic market and start domestic sales. At this time, Yong Yang called me and asked if you could help me do some sales in the market. At this time, I have been working in the Public Security Bureau for nearly 17 years, and I said at that time that the reason for making up my mind was family relations, and my brother had difficulty starting a business.

Zhu Yuqing: (Yong Yang's wife used to be the deputy general manager of Shenzhen Rishen Clothing Co., Ltd.)

When I first arrived in Shenzhen, because his first company left, we rented a house ourselves, which was equivalent to paying all our savings for three months' rent. It will be next month, and then the rent will not be paid. It was in the environment of Shenzhen at that time. I don't think this is good, that is, it is difficult for you to borrow money from anyone. Finally, I asked my mother's colleague for money. At that time, we only had about 20 yuan in our pockets. It was a difficult time, but at that time I seemed to have more confidence in him and he also had more confidence in himself, so he quickly got rid of this situation.

Commentary: After the most difficult period, with the help of his brother and wife, Yong Yang gained a firm foothold in cashmere industry. However, the ambitious Yang said that he has been doing nothing in recent years, and he has become an expert in the field of doing nothing. He wants to go back to his old job and do real estate well. An expert will become a beginner, and Yong Yang has his own ideas.

Yong Yang: I said that making real estate is the same as making cashmere, and the concept it pursues is exactly the same, except that it is worn on your body and you live at home. In fact, the two are related. We want to do real estate back and forth, and we have many ideas about cashmere industry. We plan to build this factory into a landmark building in his area. Then after the completion of this project, it should be the tallest and most beautiful building in the local area, and it should be a comprehensive institution with the most functions. It should include apartments, including businesses, including five-star hotels, including other catering and entertainment. It should be said that it is a fully functional and unique project in Shenyang, so we are very confident about the future prospects of this project.

Commentary: Affection makes career go further, and fate makes life last. Originally I wanted to fulfill others, but I didn't want to finally fulfill myself. 1987, Yong Yang and his wife Zhu Yuqing took this precious wedding photo at the seaside. At that time, Mr. and Mrs. Yong Yang's understanding was originally to fulfill others, but they didn't want to finally fulfill themselves.

Interview with Yong Yang: We met on a very accidental occasion. It was a classmate of mine and his girlfriend. They are going to break up, but he wants me to help fix them up and let me travel with him. Then, through tourism, they can get closer. But that girl, she doesn't want to go alone. She wanted to find a partner, and then she found my wife because they were classmates.

Commentary: Looking back on the 18 years spent with his wife, many memories remained in Yong Yang's heart. His wife stepped forward in the most difficult time of Yong Yang's life, and also acted as a wife when Yong Yang needed an assistant in her career. Yong Yang and his wife Zhu Yuqing were originally a Dink couple, who devoted themselves to their careers. Until one day, with the birth of Yang Yang, their lives began to change subtly. The wife with a graduate degree left the family unscathed and willingly became a full-time wife. In the laughter and crying of the children, Yong Yang deeply realized the family happiness of having a 40-year-old son.

Wen Da: Many people say that behind a successful man, there must be a woman who gives herself silently. Yong Yang's success also illustrates this truth. But women are also confused. What kind of sacrifice can make the family happier? What does the woman behind a successful man want? Let's hear what Yong Yang's wife has to say. Zhu Yuqing: I think the most important thing for him as a husband is to give me a sense of security. No matter what happens, the thought of him makes me feel dependent Moreover, it is impossible for a family not to stumble. After such a long time, there will be no big contradiction. At home, he usually lets me decide.

Commentary: Returning to the family and the heart of self is another sky that many entrepreneurs don't realize. We see that Yong Yang's choice is wise and lucky. Although Yong Yang is an entrepreneur with assets exceeding 100 million each year; Although the Rishen Group he led is among the best in the industry; Although his pace will move towards the ever-changing real estate industry, he still retains an ordinary nature. The demeanor of the literati, the low-key of the literati and the courage of the businessman finally made people see a spiritual return to Yong Yang. We have reason to believe that maybe the cause can't stop, maybe the road of seeking will never be smooth, but this journey will always stay in the sky of every dream catcher.