Brief introduction of Sasha

Sasha International Holdings Limited ("Sasha" or "Group") is a leading cosmetics retail group in Asia. Sasha was listed on the Stock Exchange of Hong Kong Limited (SEHK) in 1997 (stock code: 178). Sasha has more than 16 retail stores and counters in Asia, selling more than 4 brand products, including skin care products, perfumes, cosmetics, hair care products, and even exclusive and exclusive international brand products. It employs more than 2,6 people in six major markets in Asia, including Hongkong, Chinese mainland, Singapore, Malaysia, Taiwan Province and Macau.

Legend and Prospect

Founded in 1978, Sasha has developed from a retail counter with an initial area of only 4 square feet into a leading retail group in Asia. According to the ranking of "Retail Asia" magazine, KPMG and Euromonitor's "Top 5 Retailers in Asia" in 29, Sasha is now the largest cosmetics chain store in Asia and one of the top ten retail groups in Hong Kong. Sasha is the sole agent of more than 1 brands in Asia and is one of the largest cosmetics agents in Hong Kong.

Sasha brand enjoys a good reputation because of its popular concept of "one-stop cosmetics store", which provides customers with diversified and high-quality products. Its e-commerce website not only provides rich product and company information, but also facilitates customers to shop at any time. The group's goal is to maintain its position as the leading cosmetics retailer in Asia.

salsa international holdings co., ltd. announced on September 26th that its first large-scale cosmetics retail store in mainland China will be put into trial operation on October 1st at Henderson Celebrity Shopping Center on Nanjing East Road.

in the fiscal year ending March 212, Sasha increased the expansion speed of the mainland market, and * * * opened 48 stores in the mainland, twice as many as the previous year. However, Sasha continued to lose money in previous years, and continued to lose HK$ 18.5 million in fiscal year 211. Sasha's Hong Kong model is facing a great test in the Mainland.

Company's recent situation

Sasha International Holdings Co., Ltd. cooperated with Tencent Holdings' payment platform Tenpay to fully launch the WeChat payment function in about 1 branches in Shasha Hong Kong. Consumers can complete the payment by opening the WeChat red envelope in the store and scanning the code by swiping the card, without carrying cash transactions, making shopping more convenient.

In August, 215, Sasha formed a cross-border offline WeChat payment partner with Tencent, and then cooperated with Alipay to provide customers with more mobile payment shopping options. Customers can complete the transaction by presenting Alipay payment code in about 1 stores in Hong Kong.

In August p>215, Miss Hong Kong and Sasha cooperated to prepare for the surprise semi-finals, and 12 Miss Hong Kong candidates competed for the title of "Beautiful Emperor" in Sasha's flagship store.

Suning and Sasha International (178) reached a cooperation agreement, and Sasha landed in Suning's overseas flagship store in Hong Kong. The cooperation between Sasha and Suning enables mainland consumers to buy Hong Kong Sasha products through the Internet, and the price is similar to that of Hong Kong stores, which provides convenience for mainland consumers.

In November, 215, Sasha International and the Hong Kong Jockey Club continued to work together to hold the 11th "Salsa Women's Silver Bag Day" at Shatian Racecourse. Actor Zhang Junning was the image ambassador of the event. Apart from horse racing, there were also programs such as Salsa Makeup Counter, Salsa Products Exhibition Area, Beauty Photo Gallery, Best Dress Award and Theme Boutique Sales, which showed a cross-regional fashion show to the visitors.

In November, 215, Shasha.com held the first offline VIP experience sharing activity-"Little Beauty Salon" in Guangzhou. The participating guests could communicate and interact with beauty consultants on the spot, and skin care and beauty products from France, Switzerland, Japan, South Korea and other countries were also exhibited at the event site, which was a complete success.