Hotel Mid-Autumn Festival Planning Scheme

In order to ensure the orderly and powerful development of activities, it is often necessary to make an activity plan in advance. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. How should the activity plan be made? The following is a model essay (generally 5 articles) about the planning scheme of Mid-Autumn Festival activities in hotels that I collected for you. I hope it helps you.

Hotel Mid-Autumn Festival Planning Scheme 1 The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. The Mid-Autumn Festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this scheme is formulated in combination with the actual situation of the hotel and the traditional national customs of our country.

I. Target market analysis

The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The Mid-Autumn Festival package (explained below) should not be too expensive.

4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and the lowest price can be reached around the Mid-Autumn Festival (but it should be determined according to the hotel's net profit).

Third, marketing strategy.

1. Make a special Mid-Autumn Festival package, which can be divided into three categories according to the actual situation: affordable, medium and high. There are two meals, three meals and other types. The theme should reflect family reunion, and moon cakes can be given as our specialty (the price does not need to be too high).

2. If your family's birthday falls on August 15 of the lunar calendar, you can enjoy a discount of 5-6 fold when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.

3. If the mobile phone and fixed telephone number are 8 15, you can enjoy a 50-60 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. The hotel had better contact these people directly.

As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. The activity will be held from August 10 to August 20th of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).

2. TV, street banners and newspaper advertisements are combined.

3, you can try the mobile phone, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on xx website. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertising is ok, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Hotel marketing is to study how hotels identify, analyze, evaluate, select and utilize market opportunities in the fierce competition and changing market environment, how to develop marketable products, explore the best form and the most reasonable way of hotel production and sales, and achieve maximum economic benefits with the least labor consumption.

Hotel mid-autumn festival planning scheme 2 xx hotel celebrates the festival with dear customers and guests. Welcome to our shop. In the colorful Mid-Autumn Festival, our store has prepared many surprises to celebrate the festival.

I. Purpose

Promote yourself through the festive atmosphere and improve the visibility of the company. Lay the foundation for the popularity after the holiday.

Second, thought.

Since the Mid-Autumn Festival began, it has become a traditional festival in China. As a festival popular side by side in this city and rural areas, it can be said that it is a good opportunity for all businesses to try their best to create value.

Since we started business, we have been influenced by many conditions. The business situation has been unsatisfactory, and our brand image has not been well spread by consumers.

The successive arrival of two festivals is a major turning point for us. We must let customers get some value from us, so creating beer and creating popularity after the activity is the main purpose of our Mid-Autumn Festival activities. I believe that by strengthening the service quality, performance lineup, preferential gifts and external publicity and advertising, it will bring consumers a brand-new feeling.

Third, the website layout

Mid-Autumn Festival is a traditional festival for China people. In terms of fabric, it should not be different and really popular. It should be mainly festive and red. In order to reduce the cost of cloth, you can use some Mid-Autumn Festival and other scenery.

1, the periphery is mainly elastic, mainly to fill some empty places, so that the whole site becomes fuller and will not appear monotonous.

2. Around and at the top of the stage, some golden balls and VCD discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.

3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of Mid-Autumn Festival. It can be taken down during the National Day and reused during the Spring Festival.

4. You can hang some national flags on National Day to add the atmosphere of the motherland's birthday.

5. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.

6. Hang the words "Happy Mid-Autumn Festival" and "Celebrate National Day" in a conspicuous place beside the DJ table.

7. Festival prizes are displayed at the entrance of the gate.

8. Post advertisements on stairs and conspicuous places.

Four. special offer

All consumers can book a special snack from the company before X.

1. Arrange the chef to provide two Mid-Autumn Festival specialties or snacks for each person.

On the night of Mid-Autumn Festival, every table will receive a moon cake in a box.

3. Send equivalent coupons with face value of 50 yuan when spending in 200 yuan.

4. Send a bottle of beer to the lucky draw at the party.

5. Send coffee coupons to some young ladies with spending power and potential.

6. Ask beer sponsors to give small gifts to consumers who consume Maotai beer that night.

Consumers from 7.9: 00- 17: 00 will get a Mid-Autumn moon cake and a special snack.

8. Award setting

X month x day: 3800 yuan.

X month x day: 3800 yuan.

X month x day: 1800 yuan.

X month x day: 1800 yuan.

Verb (abbreviation for verb) the schedule of the day of the activity

09: 00- 17: 00 business hours during the day.

18: 30-2 1: 00 pop music, slow music.

2 1: 00-24: 00 singer, steel pipe show, slow shake.

00: 00-00: 20 activity lottery.

00:20- End the slow roll.

Hotel Mid-Autumn Festival Planning Scheme 3 I. Target Market Analysis

The customers of this hotel are mainly residents of surrounding communities, enterprises and institutions, among which schools are the most. At the beginning of the new semester, there will be teachers and students having a dinner together to celebrate and care about the leaders, so as to bring new parents and teachers closer together on Teacher's Day. Mid-Autumn Festival is a traditional festival in China. Family reunion and holiday reunion are the main points of the festival. Most residents in the surrounding communities are commercial houses, and the number of residential rooms is limited. In addition, it is inconvenient for guests to go home, so we must choose a business affordable hotel.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. Teacher's Day special banquet (explained below) can mainly promote middle and low standard table meals, guide guests to order food, and encourage guests to order food for entertainment.

4. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but according to the hotel's net profit).

Third, marketing strategy.

1. Specially prepare special meals for Teachers' Day, such as thank-you banquet, gratitude banquet and group celebration banquet. Group booking (the booking fee can be tentatively set at 1500 to 2,500 yuan /5 hours) can give each person 10 yuan a cup of tea, set up a stereo for free, and help yourself to ktv. For more than four tables, if the meal price is 588 yuan/table, the reservation fee can be exempted, and the tea fee can be taken care of by yourself.

2. Make a special Mid-Autumn Festival package, which can be divided into three categories according to the actual situation: affordable, medium and high. There are meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

3. If the family members' birthday is August 15, they can enjoy a discount of 7-9% when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. Enjoy free birthday room (single room with big bed only).

4. If the mobile phone number is 8 15 or 9 10, you can enjoy a discount of 7-9% for hotel dinner, a discount of 128 yuan per room (according to the actual decision of the hotel) and a fruit platter.

Give some small gifts related to Mid-Autumn Festival when the guests leave the hotel (the name, telephone number and address of the hotel should be printed on them).

6. The event will be held from September 8 to 20.

Fourth, promotion strategy.

1, in residential areas around hotels, schools, Jinsha Station, enterprises and institutions. The staff distributed leaflets on the carpet.

2, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

3. Be sure to ensure the safety of the hotel, adopt some incentive policies for waiters and related staff to arouse their work enthusiasm, and put some high-end music in the lobby. The speed of serving food must be fast, and the layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of Mid-Autumn Festival.

Verb (abbreviation of verb) effect prediction

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.

Hotel Mid-Autumn Festival Planning Scheme 4 I. Planning Scheme Theme

With the same moon cake and one dream as the theme, we will create a happy and harmonious company atmosphere that keeps pace with the times and enhance the corporate image.

Second, the time:

The fourteenth or fifteenth day of the eighth lunar month.

Third, the location:

Hotel training room

Four. Features of the planning scheme:

1, the host must have strong control ability and language expression ability, and the program design must be reasonable and interesting, so that employees can understand and participate well.

2. Make some exquisite cards with the origin, allusions, moon appreciation and poems of Mid-Autumn Festival printed on them as souvenirs for employees, which will not only make employees remember this activity for a long time, but also better understand China culture.

Verb (abbreviation of verb) Program Activity 1

1. Activity form: playing dynamic or static video materials, and being explained by the host.

Name of activity: Mid-Autumn Festival, do you know?

Publicity content: the origin of Mid-Autumn Festival, allusions, moon appreciation, poems, etc. Such as: the Goddess Chang'e flying to the moon's allusions, WU GANG's broken laurel, Jade Rabbit's smashing medicine, etc. ; Appreciate the moon, chase it, walk it and watch it.

Illustrated with pictures and texts, it enhances the appeal. It's hard to understand.

Activity 2 of intransitive verb scheme

1, moon cake

Activity name: moon cake circle, moon circle.

Activity form: The pastry chef performs and instructs interested employees to make moon cakes (which can be completed in groups), and awards the most creative award, the most popular award and the most authentic award.

Employees who taste moon cakes and enjoy the moon discuss with each other.

2. Kongming Lantern

Activity name: Kongming Lantern Festival, Moonlight.

Activity form: live performance by professional technicians and production by interested employees (can be conducted in groups) to prepare for future release.

Interact with employees to arouse their enthusiasm and enthusiasm. The signing staff signed a blessing on the Kongming Lantern made by the company in advance. Put down the Kongming Lantern and put down your mood.

Kongming lanterns, also known as sky lanterns, blessing lanterns or safety lanterns, are written on Kongming lanterns after wonderful performances. Let's watch a bright moon hanging in the night sky, light it and fly it together in the moonlight. Push the program to a climax.

Seven. Site layout

1. The stage layout includes a large background screen for story explanation or projection.

2. Audio equipment layout

3. Lighting design

4. Audience layout

Eight. End of activity

Site cleaning arrangement

Although this plan is a Mid-Autumn Festival planning activity of a hotel, all enterprises can learn from it to narrow the distance between employees. I hope this planning activity will help everyone.

Hotel Mid-Autumn Festival Planning Scheme 5 The hotel launched this Mid-Autumn Festival promotion, aiming to promote the Super 8 hotel brand through the atmosphere of Mid-Autumn Festival, improve the hotel's popularity and lay the foundation for the popularity after the holiday.

I. Website layout

Mid-Autumn Festival is a traditional festival for China people. Don't be different in layout, it's really popular. It should be mainly festive and red, and red lanterns should be hung in the hall and at the door. It can also be reflected in the festive atmosphere of Super 8 Hotel and National Day, hotel bars; Take a bath and make a photo of the Mid-Autumn Festival pattern, which can better render the characteristics of the Mid-Autumn Festival.

Two. Activity time: September 8-65438+1October 8.

Third, the theme of the event: family reunion for the Mid-Autumn Festival; Longteng Hu Yue welcomes the celebration.

Four. Activities:

Activity 1: Welcome Mid-Autumn Festival; Store celebration; When the National Day is coming, anyone who makes a reservation through the reservation hotline of Super 8 China Headquarters at 400 603 8888 can enjoy 10 and get 1 (activity rate is equivalent to 125 yuan/room, and members are equivalent to 135 yuan/room). )

Activity 2: Mid-Autumn Festival-You can enjoy a moon cake and exquisite gifts (Super 8 cups and napkin boxes) when you stay at Super 8 Hotel on the day of celebration.

Activity 3: VIPs staying at Super 8 Hotel from 8: 00 pm to 9: 00 pm on the anniversary day will be given 38 yuan membership cards for free; Tissue box 1 box.

Activity 3: All guests staying on the day of the activity are required to show valid certificates (ID cards; Driving license; Military officer's card; Student ID card; Bank card; If the last number is 15 (Mid-Autumn Festival) and 8 (Celebration Night), you can enjoy:

1, giving away the membership card; You can enjoy the membership price.

2. 8 yuan 15 yuan will be deducted immediately from the guest room or bathroom.

Step 3 give beautiful gifts

4. Happy lottery; I'm lucky to turn myself. (This turntable is placed in the bath hall)

(1) Grand Prize

(2) First prize

(3) Second prize

(4) the third prize

(5) Participation Award

The above four options are 1.

Activity 4: Aegean Sea Bath: A single foot bath. The delivered items can only be used next time.

Verb (abbreviation for verb) activity requirements:

1. All staff should study hard and be familiar with the activities.

2. The above activities can be carried out through city media; Published by Tengzhou Daily; Thereby improve that popularity of the hotel.