How to promote hotel PPT

PPT takes a lot of pictures according to the characteristics of the hotel, introducing the history, culture, characteristics, specific tourism plans, interior furnishings and so on of the hotel in words. It arouses tourists' curiosity and makes them stop and watch.

First of all, there are two main ways of publicity:

1. Pictures and words can also be understood as more traditional channels and ways, including OTA, hotel official website, and new graphic and grass planting platforms, such as Little Red Book, Tiger Tooth and Bumblebee.

2. The propaganda method of short video. Short video is a propaganda platform for parades in recent years, which is mainly based on pan-entertainment, and the mainstream population is post-90 s and post-00 s.

Second, the focus of publicity:

1, the publicity should focus on the hotel's positioning and target customers. All publicity channels should be based on the platforms and channels that target customers often contact, so that the market effect of publicity will be obvious and accurate.

2. The focus of publicity should be the characteristics of the hotel. Hotel publicity should focus on the real characteristics of the hotel, such as design, location, river view room, WIFI in the room, bed and so on. Communication based on products is king.

3.365-degree three-dimensional publicity. The hotel should have as many publicity channels as possible, such as OTA, official website, Weibo, official WeChat account, Little Red Book, Tik Tok and other platforms. In addition, the publicity of the hotel should be as comprehensive as possible, including hotel site selection, decoration and material selection. Especially for newly opened hotels, pre-publicity is very important.

4. Resume marketing on a regular basis. Publicity basically costs money. For all recommended publicity activities, the hotel needs to make a summary and analysis at the end of the activities, and sum up the channels and methods with high cost performance.