What is the development prospect of hotel industry in China?

The key words of 20 14 hotel industry are particularly sharp, such as "hotel industry has reached a turning point", "return to nature" and "big fish eat small fish".

20 14 hotel industry development trend analysis;

First of all, the trend of globalization is strengthening: hotel employees need to master international knowledge.

Due to the rapid increase of global tourists, especially American tourists, it is estimated that the number of international tourists will increase by about 30% in 20 18. Kendall University in Chicago predicts that the first major trend of hotel development is that hotel employees need to master international professional knowledge.

Second, the hotel ranking is of great significance.

2 1 century is the digital era of word-of-mouth communication, and the power of users' comments on websites should not be underestimated, which will greatly affect the hotel's operating income.

Thirdly, sustainability will become the new standard of hotels.

Hotel development has a great impact on the environment, and the hotel industry is constantly striving to formulate new standards for hotel sustainable development and improve hotel environmental awareness. 20 13 is the turning point of hotel sustainable development, and eco-environmental protection has become the hotel industry standard. 20 14, the hotel industry will have more green products and energy-saving practices.

Fourth, redefine the hotel room service.

With the sharp decrease of hotel room service income, hotel room service will not disappear soon, and it will also provide guests with higher quality and more convenient catering services.

The Analysis Report on the Development Trend and Investment Decision of China Hotel Industry in 20 14-2020 issued by Forward-looking Industry Research Institute points out that in the next few years, under the background of RMB appreciation, the investment of not only budget hotels but also high-star hotels will continue to pick up, and the active performance of hotel capital market will directly lead to large-scale mergers and acquisitions in the hotel industry.