How to plan the design of store furnishings —— Analysis of three design points of store furnishings planning.

In fact, for a store, attracting and retaining customers is their daily business goal. Attracting customers depends on eye-catching store display design and good service attitude, and retaining customers depends on the quality of goods and the after-sales service quality of stores. Store display design, service attitude and product quality can be said to be the three core points of store operation, but today we can't fully introduce all three points, so we will introduce the main points of store display design in the next article.

Planning and design of shopping center

First classify the goods by region, and then plan the store channels. The placement of shopping guides will directly affect the flow of people in the store, and the correct placement should not affect customers' travel. For example, whether the shoe stool is placed properly, whether the middle guide is placed horizontally, vertically, obliquely, and so on. It should also be noted that the aisle should have a certain width, the width of the main aisle of the store should be more than 2 meters, the width of the auxiliary aisle should be between 1.2- 1.5 meters, and the minimum aisle width should not be less than 90 cm, that is, two adults can pass in the same direction or in the opposite direction (the average shoulder width of adults is 45 cm).

When designing the channel of the store, we should also be careful not to leave a "dead corner" for the store. A "dead corner" refers to a place that is not easy for customers to reach, or a place where customers have to turn back to reach other cargo holds. There are obviously fewer customers visiting the "dead corner" than other places, which is very unfavorable for commodity sales. In areas with few people, more distinctive displays can be appropriately added to attract customers' attention and make them curious as much as possible. Or inserting personnel in the auxiliary passage of the nearest dead corner, and guiding the passenger flow to the dead corner area through the guidance of personnel is also a solution.

Unit planning and design

In a supermarket, there is an interesting phenomenon: diapers and beer are sold together. But this strange move has increased the sales of diapers and beer. This is not a joke, but a real case of Wal-Mart supermarket chain in the United States, which has always been talked about by merchants.

It turns out that American women often tell their husbands to buy diapers for their children after work, and their husbands have to buy their favorite beer after buying diapers, so that beer and diapers will have a "win-win" situation together. The appearance of this story shows that the products related to the series of products can be displayed on the unit shelves, which has an unexpected effect on sales. Diapers and beer are not the same series of products, but those buyers habitually associate them. For example, in the "Sailor Series" area of our store, accessories of the same series can be placed to play the role of joint sales and realize sales as soon as possible. The purpose of adding auxiliary materials such as POP soft packaging is to make the theme of the whole shelf story concise and clear, and the products are reasonable and orderly.

Each unit block should have its own theme and its own story promotion. When displaying, the style of goods should be unique and unique, and the display technique is to vividly express the theme. At the same time, analyze the sales data, find out the main sales points of the store, and display more potential series products in such areas. When the life cycle of series products reaches its peak, other series products with more potential are replaced, thus promoting the sales performance of the store step by step. There are many skills in the way of unit planning, and the key is to study, accumulate, summarize and show in peacetime.

Color planning and design

The shop is a painting. To draw this picture well, it is necessary to adjust the color of this picture and do a good job in the overall color planning of the shop. A shopping mall without planning is usually chaotic or inconspicuous, and customers are prone to visual fatigue and no passion when shopping. The color layout in the store should pay attention to details, but also pay attention to the overall color planning.

Successful color planning should not only be harmonious, but also have a sense of hierarchy and rhythm. Attracting customers into the store and constantly creating surprises in the store is a great success of store color planning, but more importantly, it can induce customers' desire to buy with color. Shop color planning should be carried out from large to small. First, the overall color planning of the store-the color planning of the display surface of the store-the color planning of the single cabinet of the store. Of course, the biggest obstacle to color planning is the product structure of the store. If the overall color of the goods is not rich enough to jump, then the displayed freight yard must be flat. Therefore, if a store wants to dazzle people, it is necessary to make bold choices in the configuration of goods in the store.

In today's article, we mainly introduce some points that should be paid attention to when designing shops. In fact, there are many points that need attention in the design of a shop. This paper mainly introduces how to do a good job in the exhibition design planning of shops. We introduced three design points of exhibition planning, namely, store planning and design, unit planning and design, with a little more content. I hope you can read them carefully.

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