Traditional Culture Encyclopedia - Hotel reservation - What does crisis public relations include?
What does crisis public relations include?
Relations with media, consumers, investors, the community where the enterprise is located, the government and the public.
First, the enterprise confirms the crisis. Identifying the crisis includes classifying the crisis, collecting information related to the crisis to confirm the degree of the crisis, finding out the cause of the crisis, and identifying the scope, degree and consequences of the crisis. Second, control the crisis. To control the crisis, we must stop the spread of the crisis according to the confirmed crisis, so that it will not affect other things. Emergency control is like a fireman. Third, deal with the crisis. The key to coping with the crisis is speed. Enterprises can timely and effectively apply crisis decision-making to practice, resolve the crisis and avoid the losses caused by the crisis.
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