What are the treasures of the Expo and the meanings of the icons?

The mascot name of the Shanghai World Expo symbolizes the treasure of the four seas.

The name of the mascot of China 20 10 Shanghai World Expo is "Haibao", which means "the treasure of the four seas". The name "Haibao" is catchy, echoing the color of his body and conforming to the auspicious appellation principle of China folk customs. The name "Haibao" is inseparable from the image of the mascot, which means good luck.

Haibao is the image ambassador of China 20 10 Shanghai World Expo. He welcomes friends from all over the world with warm arms and confident smile.

The theme of the mascot is "people"

The creative idea with the Chinese character "human" as the core not only embodies the cultural characteristics of China, but also echoes the design concept of the emblem of the Shanghai World Expo. It is an innovation to take the lead in using characters as mascots in the design of international large-scale events.

Hair: like rolling waves, it looks lively and personalized, pointing out the regional characteristics and life source of the mascot.

Face: Simple expression like cartoon, friendly and full of confidence.

Eyes: big, round eyes, full of expectations for the future city.

Blue: full of inclusiveness and imagination, symbolizing China full of development hope and potential.

Body: Round body, showing the beautiful feeling of harmonious life, cute and playful.

Fist: A thumbs-up is a compliment and welcome to friends all over the world.

Bigfoot: Standing firmly on the ground, it becomes a strong support with open arms, which shows that China has the ability and determination to run the Expo well.

The structure of the word "people" supporting each other also reveals the idea that a better life depends on you and me. Only when "people" all over the world support each other and people live in harmony with nature, society and people can such a city life be better.

Relying on the communication platform of Shanghai World Expo, the word "human" with creative modeling will surely become the auspicious symbol and cultural symbol of China Shanghai World Expo. The symbols and images of previous World Expositions have become a unique intangible asset and one of the recognized heritages in the world. The mascot of the World Expo is not only an important part of the image brand of the World Expo, but also reflects the unique cultural charm of the host country and the host city, and reflects the national culture and spiritual outlook of the host country. It has become one of the most valuable intangible assets of the World Expo.

As a symbol representing the characteristics of the host country, "mascot" is a symbol of a national culture. It reflects the historical development, cultural concept, ideology and social background of the host country from all levels, and plays a very important role in the dissemination of politics, economy and culture.

The emblem of 20 10 Shanghai World Expo takes the Chinese character "Shi" as the background and skillfully combines the number "20 10" to express the strong desire of China people to hold a world-class and multicultural World Expo. The emblem is like a family of three embracing each other, enjoying each other and reflecting the harmony of the family. In a broad sense, it can also represent all mankind, including "you, me and him", and express the concept of "understanding, communication, gathering and cooperation" and the active pursuit of people-oriented in Shanghai World Expo. The emblem, with green as the main color, is full of vitality, adding upward, upward and bright movement and meaning, and expressing the creative passion of China people facing the future and pursuing sustainable development.