Topic: How do hotels improve the occupancy rate of individual customers?

In hotel room sales, the price of a single room is usually the highest. Compared with group guests, although the room income is the same, due to the difference in manpower and material costs, the income of a single room is usually equivalent to the income between two or three groups. The proportion of such guests directly affects the hotel's operating income. So, how do hotels attract individual customers? According to their hotel needs and composition, individual hotel guests can be divided into regular customers, couples, families and business groups. According to the characteristics of different types of single hotels, the following measures can be taken to adjust. This kind of family is mainly a family of three, and they emphasize the economy of staying in a hotel. This kind of guest can be recommended as an ordinary economy room with free breakfast. The hostess will be very interested in this kind of affordable gift. Regular customers are regular individual customers, and individuals can stay at any time without any agreement. The hotel can give this kind of guests a price that is tens of yuan lower than other individual travelers, which will not only make regular customers feel face, but also feel that the hotel attaches importance to them. Couple guests often like big bed rooms, and breakfast will not be very attractive to them; Because most young people have the habit of getting up late and skipping breakfast. If you give them two coupons or drink coupons, I believe they will be happy to stay. Business type refers to business guests who have not signed a long-term check-in contract with the hotel. In order to win them to sign a check-in contract with the hotel, it is particularly important to gain their trust and create the best impression. In addition to strongly recommending all kinds of facilities on the business floor, we should pay more attention to subtle services, such as giving away free ironing vouchers, because business guests are away on business trips, and clothes will inevitably wrinkle in their travel bags. A free ironing coupon is undoubtedly the best time for them to create a good impression. Group guests come with five or six people in order to open a room and chat together. The front desk staff can recommend a suite with one room and one living room. The living room can be used for entertainment and the bedroom can be used for personal rest, which can meet the needs of such guests to the greatest extent.