Disadvantages of returning hotel guests

Although returning guests in hotels has positive meanings, there are also certain disadvantages:

1. It may cause discomfort and annoyance to guests. Return visits are essentially a marketing activity, and some guests may be annoyed by this and feel that the sales staff are too enthusiastic, which will create resentment and affect their impression of the hotel. Especially telephone return interviews are more likely to cause such resentment.

2. Guests’ privacy may be leaked or suspected of harassment. During the return visit, the hotel may unconsciously ask some guests for personal privacy information, or return visits too frequently or at an inconvenient time for the guest, which will make the guest feel harassed and reduce their experience.

3. The hotel spends a lot of manpower and material resources, but the effect may not be ideal. Hotels need to invest a lot of resources when visiting guests, and pay higher costs in terms of manpower, space, and overcoming guests' lack of cooperation. But in fact, not all return visits can achieve the expected results, and not all guests will reuse the hotel, which will cause a certain waste of resources.

4. Feedback signals that may mislead the hotel in its decision-making. When being visited back, some guests may give positive feedback out of politeness reasons, but this does not actually represent their true intentions or feelings. If the hotel relies entirely on this part of the feedback for decision-making and marketing, it may be misleading and lose more potential customers.

5. It may have a negative impact on the hotel's image. If the hotel's return visits are too frequent and the sales tactics are too strong, it will easily cause negative communication among guests, cause certain damage to the hotel's professional and service image, and fail to achieve the hotel's expected purpose.

To sum up, if the hotel handles returning guests improperly, it can easily have various negative impacts. When carrying out return visit activities, hotels must respect the wishes of guests and avoid possible discomfort; at the same time, they must adhere to the application of gentle strategies and avoid guest privacy and inconvenient times for return visits. It is also necessary to conduct an objective analysis before the return visit, and try to avoid the situation where too many resources are invested but it is difficult to produce a matching effect.

At the same time, hotels cannot completely rely on guest feedback obtained from return visits. They must supplement it with other research and analysis to avoid the misleading effect of return visits. Only on the premise of avoiding the above-mentioned disadvantages can the hotel's marketing method of returning guests truly play a positive role and achieve the expected results. Hotels need to plan and grasp from a strategic perspective to minimize the negative factors of return visits and play their positive role.