Hotel anniversary event planning plan

The hotel is about to celebrate its anniversary. Facing the highly competitive and ever-changing catering market, how should the hotel plan celebrations? The following is the hotel anniversary planning activity plan I compiled for reference only. Hotel Anniversary Celebration Event Planning Plan 1

January 21, 20xx is the fifth anniversary of the opening ceremony of our hotel. In the five years since our hotel opened, with our joint efforts and active development, all employees By uniting and forging ahead, our performance is increasing day by day, and has won praise from many city and county leaders, making Mangandu Hotel a shining pearl in Xiushan!

1. Activity theme:

Warm congratulations on the fifth anniversary of the opening of the Mandu Hotel, Christmas and New Year's Day celebrations, the charm of Mandu, endless excitement, gratitude and feedback, and the friendship between guests and hosts.

2. Purpose of the event

With the fifth anniversary celebration of our hotel’s opening and the coming of Christmas on December 24 and New Year’s Day on January 1, with the help of the fifth anniversary celebration and Christmas , the triple festive intersection of New Year's Day expands the hotel's popularity, establishes the hotel's image to the outside world, strengthens emotional ties with business customers and brother industries, further enhances the influence of Mangandu Hotel in the Xiushan area, stabilizes and consolidates old customers, and conducts emotional marketing , cultivate customer loyalty.

3. Activity requirements

1. Festive on-site decoration to create a relaxed, pleasant and lively atmosphere. Focus on the grand, generous, simple and festive atmosphere.

2. Closely combine the store celebrations, Christmas and New Year's Day with triple festive arrangements for the hotel and venue.

4. Activity content

1. Invite guests from Brother Group, major hotel customers, old customers, cooperative units, etc. to participate in this anniversary celebration.

2. The artists of the marketing department are responsible for taking photos throughout the process, including marketing customers, new and old customers, guests from various brother groups, and sponsors.

3. The layout of the hotel’s internal and external environment.

4. The hotel’s fifth anniversary celebration party was held in the hotel’s multi-function hall.

5. Each hotel department organizes its own programs (4 marketing departments, 1 human resources department, 1 finance department, 2 leadership groups, 1 engineering department, 2 front office departments, and catering departments 3, 2 from the Housekeeping Department), brotherly unit social programs, guest-host interactive social programs, interspersed with store celebration gratitude and feedback raffles, and on-site judging and award activities.

6. Hotel cultural and artistic performances.

7. Hotel leaders and department managers will serve as on-site judges (specific personnel designated by the Human Resources Department).

8. On-site award-giving guests (hotel leaders).

9. Prize-winning essays and speeches (I am from Mandu), three levels of awards, first prize (bonus of 300 yuan in cash, second prize of 200 yuan in cash, and third prize of 100 yuan in cash) .

10. 1 special prize winner for the cultural performance (cash prize of 600 yuan) 1 first prize winner (cash prize of 400 yuan) 2 second prize prizes (cash prize of 200 yuan each) 3 third prizes (cash prize of RMB 100 each).

11. Anyone who participates in the prize-winning essay speech will receive a prize of 50 yuan for each prize (limited to the first 10 people who sign up).

12. On-site lucky draw for guests (prizes can be food and beverage vouchers, guest room vouchers, recreation department vouchers, Christmas store celebration mascot gifts, etc.). There will be a special prize for one person and a free standard room for one night. One first prize winner will receive a RMB 200 dining coupon, two second prize winners will receive a RMB 98 recreation coupon, and three third prize winners will receive a New Year gift from the store).

13. When the hotel selects outstanding department teams, outstanding employees, and outstanding managers, they can be awarded on-site by the leaders of Mangandu at the store celebration event (specific prizes are distributed according to the hotel’s bonus system). This can also be done at the end of the year The summary meeting will be held and the decision will be made by the leader.

5. The layout of the hotel’s internal and external environment

Electronic display screen content:

1. Warm congratulations to the Mangandu Hotel on its fifth anniversary! Store celebration, Christmas and New Year's Day triple celebration!

2. The "Mangandu Thank You for Five Years" promotion month has started, so please come!

3. Mangandu Hotel sincerely thanks friends from all walks of life for their support and love!

6. Venue layout

1. If the store celebration is held on Christmas, a Christmas tree, various Christmas-flavored stickers, and ribbons will be placed in the hotel lobby.

2. Place balloons at the entrance of the multi-functional hall.

7. Activity Arrangement (Store Celebration Party Activity Process)

1. The celebration launching ceremony will be held from 18:00 to 18:30 on December 24. (Leader’s speech, guest representative’s speech)

2. 18:30-22:00 Cultural performance, on-site awards, etc. (See the detailed program list for specific procedures)

3. After the party ends at 22:00, all management staff will send the guests off.

8. Budget

1. The existing cash reward in the plan is 2,800 yuan.

2. Rewards for outstanding hotel managers, outstanding employees, and outstanding teams. (Distributed according to the hotel reward system, this can be carried out at the year-end work summary meeting)

3. 500 yuan for various small gifts, Christmas store celebration mascots and other gifts.

4. On-site lucky draw for guests. (Free standard room is 228 yuan per night, voucher is 550 yuan, and three store celebration gifts)

5. In-store and venue decoration is 500 yuan.

The total cost is about 6,000 yuan.

9. Advertising

1. Make a simple leaflet. (Internally formulated)

2. The marketing department issues invitation letters. (Loyal customers, sponsors, association units, etc.)

3. Place a welcome sign in the lobby.

4. LED display. Hotel Anniversary Celebration Event Planning Plan Part 2

Background

Maoming Huahai Hotel is one of the large hotels in Maoming City wholly owned by Maoming Huahai Real Estate Development Co., Ltd. It was approved in 20xx According to the evaluation of the National Tourism Administration, it has officially become a national four tourist hotel. Mainly catering industry, tourism industry, etc. January 28, 20xx is the fifth anniversary of the opening ceremony of Huahai Hotel.

Looking forward to the future, the hotel will rely on its strong brand effect to actively develop related industries, implement chain management strategies, and strive to build an excellent brand in the Chinese national hotel industry.

1. Activity theme

Charming Huahai, endless excitement

2. Activity purpose

1. Promote Huahai Hotel, create momentum, Establish a brand and shape an image.

2. Improve the economic value and social value, and increase its popularity and influence.

3. Gather popularity for Huahai Hotel, use effective and powerful publicity campaigns to form a strong publicity focus, and form a public relations system in the eyes of the media.

4. On the occasion of the fifth anniversary of the opening of Huahai Hotel, strengthen emotional connections with business customers and brother industries, further enhance the influence of Huahai Hotel, stabilize and consolidate old customers, conduct emotional marketing, and cultivate Customer loyalty.

3. Activity requirements

The festive on-site layout creates a relaxed, pleasant and lively atmosphere as a whole. Focus on the grand, generous and festive atmosphere.

4. Preliminary publicity of the event

1. Media selection: "Metropolitan Evening News" magazine, taxi media, bus body advertising, stop sign advertising.

2. Media role: Invite all media to conduct comprehensive reports on Huahai Hotel, and cooperate with outdoor advertising to increase the hotel’s visibility and let more people know about Huahai Hotel.

3. Media publicity implementation plan:

(1) On the day of the event, please put the main media "Metropolitan Evening News" magazine in a prominent position to report on the entire event and dig deeper into it. The potential news value and subsequent continuous reports made Huahai Hotel the focus of public discussion.

(2) Use lifelike advertising images on bus bodies, bus billboards, and taxi advertisements to announce the festive atmosphere of hotel events and brand communication to the public. The advertisements highlight momentum and fashion elements, and bus stops Billboards should be placed in prosperous areas (such as train stations, pedestrian streets, etc., densely populated areas) and should reflect the hotel's characteristics, style and culture.

4. VIP invitations and gifts

(1) Through invitation letters, phone invitations, newspaper advertisement invitations, etc., the invitation must be sent out three days before the anniversary event, one day in advance Implementation call.

(2) Gifts must have hotel characteristics, have commemorative value, have noble taste, beautiful appearance, and have practical value. (For example: lighters, mobile phone bags with the hotel name printed on them, etc.)

(3) Required materials: leadership speech, hotel promotional materials, host’s speech, and specific implementation of the event.

5. Main contents of the event

1. Invite guests from Brother Group, major hotel customers, old customers, cooperative units, etc. to participate in the anniversary celebration.

2. Contact local TV stations to report and invite hotels in the same industry to celebrate together.

3. The layout of the hotel’s internal and external environment.

4. The hotel’s fifth anniversary celebration will be held in front of the hotel with a launching ceremony. (Ribbon-cutting, leadership speech, general manager’s speech of thanks)

5. Review the photos and close-ups of the hotel’s five-year anniversary experience. (Various promotions of anniversary hotels, flag-raising ceremonies, hotel anniversary parties, etc.) 6. The hotel’s cultural and artistic performances

6. The layout of the hotel’s internal and external environment

(1) The layout in front of the main entrance.

1. A red carpet is laid out in front of the main entrance.

2. Set up a formal podium in front of the main entrance and place flowers on the podium.

3. Place colorful flags around the parking lot.

4. A 12-meter colored arch is placed at the entrance.

5. Place 2 hydrogen balloons on both sides of the hotel entrance and 2 hydrogen balloons in the open space in front of the building.

(2) Lobby layout

1. Place 2 flower baskets on the reception desk in the lobby.

2. A red carpet is laid out from the lobby entrance to the elevator entrance.

3. Place plants on both sides of the elevator entrance.

4. Prepare 6 flower baskets and place them at the door to fill the gaps.

5. The interior of the hotel is decorated with golden flashing lights and colorful balloons to highlight the festive atmosphere.

7. Event Arrangement

(1) Ribbon-cutting process

(2) Specific arrangements

1. Reception planning and preparation period

(1) Program collection: The program team is responsible for using the program coordinated and determined by the etiquette company and determining two hosts.

(2) Preliminary publicity: the planning service department is responsible for it;

(3) Stage determination: the planning service department is responsible for organizing the layout based on the stage requirements.

(4) Purchase of items and determination of venue: The logistics team is responsible for this and must be finalized the day before the reception.

(5) Determine the roster of attendees at the reception: The logistics team will be responsible for making the list one week before the reception.

2. Venue: Banquet Hall on the third floor of the hotel.

3. Reception process

(1) 19:00-19:30 Guest entry and sign-in;

(2) 20:00 Host Announcement of the start of the ceremony;

(3) 20:35-20:40 Speeches by the general manager and guests;

(4) Wonderful theatrical performance from 20:45-21:05, Lottery;

(5) 21:15-23:00 free dance time.

4. Specific arrangements for the program

(1) Background music will be played at 19:00, and the hostesses, staff, and items will all be in place.

(2) 19:30 The hostess will guide the guests to their seats.

(3) At 20:00, the host announces the start of the ceremony and introduces the attending leaders, guests and news media.

(4) The first program at 20:30. (Opening dance)

(5) 20:35 General Manager’s speech.

(6) 20:40 Guest representatives delivered speeches.

(7) The second program at 20:45. (Singing)

(8) A review of the five-year history of Huahai Hotel will be played at 20:50. (Dedicated person will tell the story, and the projector will play photos and short videos)

(9) The third program at 21:00. (Dance)

(10) 21:05 game. (On-site lottery)

(11) Free dance at 21:15.

(12) The reception ends at 23:00.

5. Alternative program categories

(1) Welcome music (entrance music): "Radesky March", "Welcome Song", "Farewell March" .

(2) Opening music: "A Good Start", "Joyful", "Cannon in D Major".

(3) Lottery music: "Ode to Joy".

(4) Free dance music: "Jasmine", "Two Springs Reflect the Moon", "Melody in the Rain", "Flowers and Boys".

(5) Exit music: "Going Home", "Ode to Joy", etc. are cheerful and relaxed, creating an atmosphere of goodbye and blessing.

6. Post-reception work

(1) Each pick-up vehicle will see off important personnel.

(2) Pack up items and organize and summarize.

(3) Organizing and summarizing meeting records.

(4) Organizing photos and videos.

8. Assistance work of various departments

(1) Planning Service Department

1. Responsible for outdoor giants, tickets, elevators, water signs, and hotel websites , Design of SMS platform.

2. Responsible for designing and producing invitation letters for all customers.

3. Banquet hall banner content: "Huahai Hotel's Fifth Anniversary Celebration Reception".

4. Design the stage background: "Celebrating the fifth anniversary of the opening of Huahai Hotel".

5. Revolving door banner: "Warm congratulations to Huahai Hotel on its fifth anniversary."

6. The layout of the car park in front of the hotel: place an arch and four floating balloons.

7. Place eight banners directly above the hotel door. (Can be used as an advertisement to congratulate the unit)

8. Hang the word "Congratulations" above the door of the multi-functional hall.

9. Responsible for the photography of the dance scene.

10. Responsible for temporary layout and other on-site work.

(2) Administrative and Human Resources Department

1. Responsible for organizing and coordinating the allocation of human resources on the day of the dance.

2. Organize customer service team members to do a good job of interaction at the dance scene.

3. Prepare the list of attendees for the hotel’s anniversary in advance.

(3) Catering Department

1. Invite the heads of tourism agencies and hotel VIP customers. (Confirm the list three days in advance);

2. Responsible for the food and drinks of the reception;

3. Make the decorations on site in the form of a reception;

4 , Responsible for the reception and service work at the reception.

(4) Security Department

1. Ensure the safety of the entire event and arrange multiple security guards to maintain order on site;

2. Responsible Temporary layout and other work at the venue.

(5) Establish an event preparation team

1. The team members are composed of hotel management and are responsible for the planning and execution of the event;

2. They are VIPs Invitation, news media contact, logistics support personnel, and general commander of VIP reception.

3. Responsible for external personnel. (Such as: lion dance performance team, singer, host, military band)