What qualities are required for a hotel Marcom?

The full name of MarCom is Marketing Communications, which means marketing communications in Chinese. Maybe outside the hotel industry, this department is just a branch of Marketing, but in hotels, basically everything related to marketing belongs to this department. The difference is Sales.

Required qualities:

1. PR (Public Relations): maintaining media relations, handling crisis public relations, planning and organizing hotel marketing activities, hotel brand management and shaping. All official hotel manuscripts and speeches need to be reviewed by public relations. When discussing event cooperation, PR is usually responsible.

2. Digital Marketing: Mainly responsible for the construction, maintenance and operation of the hotel's online platform, social media operation, SEO/SEM search engine optimization, online promotion activities, etc.

3. Designer (Artist): Responsible for all hotel printed matter design, external advertising design, online promotion design, hotel VI standard review, shooting of small events, etc.