Coca-Cola, Evian and Suntory have successively launched innovative label-free packaging! Netizen: Give me a dozen!

In the past two years, there has been a trend of "no label" in the market.

More and more manufacturers

This paper introduces the design of unlabeled beverage bottles.

Not only has a high face value, but also is environmentally friendly.

Be favored by consumers

What is label-free packaging?

That is, the bottle body does not use plastic film or paper labels to print brand logo and product information.

At present, there are mainly

In-mold embossing to form relief

Processing technology, also have

laser marking

And so on.

Several bottled water brands have introduced unlabeled PET bottles.

The purpose is to further simplify the packaging materials.

Avoid because the label material is different from the bottle material

And the difficulty of recycling PET bottles is increased.

Let's see. Both.

What a creative label-free PET bottle package ~

Coca-Cola/Coke

The first unlabeled PET beverage bottle in Korea

On June 5438+065438+ 10 this year, Coca-Cola introduced the unlabeled PET bottle named "Coca-ColaContourLabelFree" for the first time in Korea, and improved the recyclability by canceling the label on the plastic bottle.

Products are sold only through online channels. In order to distinguish the original flavor of Coca-Cola Zero, different bottle cap colors were used.

▲ Left: Original Coca-Cola Right: Sugar-free Coca-Cola

Logo and vertical line design add intaglio carving to the whole product, which improves readability and exquisite beauty.

So far, Coca-Cola's soda brand seagram's, bottled water brands PyeongchangSoo and VioSoonsoo, and beverage brand Toreta have all launched label-free packaging in Korea.

Thailand C2

Label-free 100% recyclable PET bottle

▲ Source: Foodaily daily Daily Food Official Number

The package includes

100% recyclable PET

It has taken an important step towards environmental protection. PromptDesign directly uses bottle body relief technology to design packaging, and prints bar code on the bottle cap.

At the same time, the product information and the scene of animals inhabiting nature are presented by stamping the bottle body, and the beauty of the environment is interpreted. The name "C2" comes from "SeeThrough" or "circular economy +2 together", which means to reflect its brand's mission to the environment.

Packaging is specially designed for unlabeled bottles, which also promotes the separation and recycling of waste materials.

Suntory

Labelless green tea packaging

In April 2020, Suntory launched a limited edition unlabeled green tea bag. There is no sticker on the bottle, only a small label on the bottle cap. The design also won the prize of JPDA Japan Packaging Design Competition in 2020.

▲ Left: Original packaging | Right: After revision

The packaging looks very transparent, and consumers can directly feel the freshness and cleanliness of brown. In the original label position, elements such as lucky cat and dharma are added, which is still very interesting even without label paper.

Allegedly,

After Suntory launched this bottled green tea, its sales increased by 50% in the same period.

Not using labels not only reduces the use of plastic resources, but also saves the peeling procedure of plastic packaging of Baote bottles, which is also very convenient for consumers.

Evian

Unlabeled 100% Recyclable rPET Bottle

Evian, a mineral water brand, launched its first product in Singapore.

No label, 100% recyclable PET

Bottle. The bottle cap and bottle body are made of recyclable plastic, and embossed micro-label treatment has been carried out.

▲ Source: Foodaily daily Daily Food Official Number

The material used for bottle caps is different from rPET used for bottles. Use bottle caps.

Both high density polyethylene and stretched polypropylene are recyclable.

▲ Source: Foodaily daily Daily Food Official Number

Muji

Environmental protection "nude water bottle"

▲ Source: Foodaily daily Daily Food Official Number

The transparent water packaging bottle,

Adopt low pollution PET environmental protection materials.

. Can be recycled to reduce plastic waste.

In order to be light and easy to carry, MUJI designed the water bottle into a flat shape, and with the iconic simple design, the bottle body was printed with a huge "water".

The bottle cap is made of non-slip matte material and can be easily unscrewed. The bottle mouth is designed to be large, which is convenient for cleaning the inside with a brush. The whole set is not only environmentally friendly, but also more advanced.

If you accidentally lose the bottle cap, you can also buy replacement bottle caps and other related accessories.

Bonaqua

Unlabeled 100% Recyclable rPET Bottle

In mainland China and Hong Kong, Xue Fei mineral water produced by Swire Coca-Cola Hong Kong Co., Ltd. launched the first batch of unlabeled mineral water made in Hong Kong. The product will be sold in selected e-commerce channels from June 2002 1 day to June 21day.

The design of the bottle is simple, inspired by the flowing water of nature, which shows the clarity of Bonakwa mineral water.

The bottle body is made of 100% recycled rPET plastic.

In order to achieve higher oil recovery and the goal of sustainable development.

▲ Source: Bonakwa Xue Fei official website

Nong Xin.

Label-free Baishan water bottle

▲ Source: Foodaily daily Daily Food Official Number

In May this year, Nong Xin began to sell unlabeled white landscape bottles. The product is available in 2L and 0.5L specifications. The bottle is transparent and simple in design. Product details are printed on the plastic packaging of the whole box and sold in boxes.

▲ Source: Nong Xin, official website, Han.

Isn't it amazing after reading it ~

Through simple and precise design

Brand image can be improved.

The transparent water bottle also reveals a full sense of high quality.

So, here's the problem.

How does unlabeled bottled water reflect label information?

How much is it?

along with

Evian's unlabeled bottle

For example, its brand LOGO and basic label information are imprinted on the bottle body in the mold.

Because there is no bar code on the bottle, bottled water can't be used in ordinary supermarkets, convenience stores and other retail channels, but it can

Pack and sell.

Print product information and bar code on the outer packaging.

Evian mainly promotes hotels, restaurants, reception occasions and other channels. At the same time, Evian said:

The new bottles are also suitable for e-commerce packaging without bar code labels.

At present, this innovative packaging is sold in Japan and South Korea.

Oak believes that soon.

We will see such bottles in more countries and regions.

-End-