How to design a business card to have its own characteristics?

Zhonghui Design (professional business card design company) answers:

Before designing a business card, you should first understand three aspects:

■ Understand the identity and occupation of the business card holder. ?

■ Understand the business card holder's unit, its nature and functions. ?

■ Understand the business scope of business card holders and units.

In the design of business cards, the design of patterns is an important link. The success of pattern design directly affects the visual effect of business cards and people's psychological feelings towards business card holders and their units.

The gradual change of (1) pattern. Using monochrome gradient can not only maintain the integrity of the design but also enhance the visual impact; Mixed color gradient more than one or two color gradients make the picture more active, but attention should be paid to the contrast of color strength and the proportional distribution of composition when applying; The image gradient takes the logo of the business card, the name of the factory or the products sold for light color weakening, color gradient and size gradient to form a richer visual effect.

(2) the pattern of "contrast and unity". ? The role of the pattern in the business card is to set off the theme, enrich the picture and remind readers. Therefore, the design of patterns should not only pay attention to contrast, but also be complete and unified. Contrast mainly refers to the obvious difference between the pattern of the picture and the background of the picture. Unity means that the level of painting should be clear, and the pattern exists to highlight the theme, make the composition eye-catching and full of personality, without usurping the role of the master.

(3) Give patterns different expression techniques. For example, the image texture method takes the image related to the business card holder's industry for texture processing to form a distinctive pattern; ? Image photography, taking image photography pictures related to the business to which the business card holder belongs and performing various artistic treatments to form figurative artistic patterns; The texture method of painting mainly shows the texture effect of various paintings and gives business cards a strong artistic personality.

The above contents are answered by Zhonghui Design, a professional business card design company, hoping to help everyone.