[urgent! ! ! What are the advantages and disadvantages of doing social welfare activities for hotels?

First, for the organizers: enhance the image, expand publicity, and bring short-term and long-term benefits.

Second, for customers: do something meaningful while meeting the needs.

Due to the lack of systematic and perfect operation mode, I am afraid that the expected effect will not be achieved, but it will suffer heavy losses. In fact, public welfare also needs to be paid, and the hypocrisy of paying is of course limited.