Operation of Haikou Pearl Plaza

Since its opening in September, 2000, Pearl Plaza has steadily and solidly created a thriving business situation with its super-large-scale, superior geographical location, complex business format and business model with multiple business elements. Now, Pearl Square has opened six floors:

The business area of "Southern Jiapin Supermarket" on the first floor is 1 1000 square meters, mainly engaged in daily necessities, food, cultural and sports appliances, household items, etc.

On the first floor, the owner should deal in fine men's wear, gold and silver jewelry, cosmetics, Hainan specialties, handicrafts, glasses and clocks, health care drugs, high-grade tobacco and alcohol, American fast food and so on. Among them, the store scale of gold, silver, jewelry and cosmetics has occupied the first place in Hainan. The turnover rate and store performance of KFC Pearl Store rank first in South China and second in China.

Women's wear, leather goods and shoes are sold on the second floor. The women's clothing store covers an area of 5,000 square meters, which is the largest operating area and the most concentrated and abundant categories in Hainan.

On the third floor, the fairyland operated by Hainan Jiahua Entertainment Co., Ltd. deals in family amusement, children's products, children's clothing and home accessories; The west area is operated by Hainan Hualian Commercial Company, and its sports area, home bed boutique street and ladies' underwear area are all influential and competitive shopping areas in the similar commodity market in the city.

The fourth floor is the "Innovation E Times Supermarket" operated by Hainan Innovation Bookstore Co., Ltd., which covers highly related scientific and technological products such as comprehensive household appliances, IT, communications and digital products, with an overall operating scale of 1 10,000 square meters, which is increasingly showing strong influence and competitiveness in Hainan's household appliances and IT markets.

The fifth floor is the "Innovation Culture Supermarket" invested and operated by Hainan Innovation Bookstore, which deals in books, audio and video, stationery, artworks, book bars and so on. It is the largest book and stationery store in Hainan at present.

The marketing strategy of Pearl Plaza is to activate the business atmosphere with the idea of "promotion", with holidays and anniversaries throughout the year as the main line of marketing opportunities. It is good at speculating festivals and creating momentum, attaches importance to overall promotion, and launches many fashionable, personalized, multi-structured, multi-level consumer demands and multi-popular cultural elements in a planned and seamless way throughout the year, which has won the absolute passenger flow advantage and the attention of the circulation industry. In 2003, the average daily passenger flow density per square meter far exceeded that of major shopping malls, ranking first in the city.

Function allocation and investment planning

At present, the Pearl Plaza has only opened 55,000 square meters, and the functional planning and commercial configuration of the shopping center need to be improved and expanded. According to the current market trend and consumption trend, Pearl Plaza has made the following functional design and investment planning for the unopened floors above six floors:

In the dining plaza, a number of well-known brand hotels on the island will be introduced, and a number of local flavor shops will be allocated directionally, and then local flavor snack streets will be allocated.

Fitness, bodybuilding and hairdressing services. The investment direction is well-known local chain brand enterprises and powerful professional institutions outside the island.

In terms of sports and entertainment, sports and entertainment items for teenagers and fashions (such as raiders of the lost ark, roller skating, etc.) are introduced. )

High-tech theme parks introduce modern high-tech amusement centers composed of three-dimensional digital video technology, three-dimensional interactive three-dimensional game technology, computer dynamic simulation technology, virtual reality technology and multimedia technology.

The International Audio-visual Center has introduced a comprehensive film studio integrating a series of film-related service facilities such as leisure and entertainment, and introduced the most advanced projection equipment and audio-visual equipment to provide cutting-edge new film audio-visual enjoyment.

According to China's commitment to join the WTO, 65438+February 1 1 is the deadline for opening to foreign-funded retail enterprises, and overseas superpowers will surge. Haikou will have 400,000 square meters of newly-built commercial units that have been put into operation or put into operation. New project concept hype emerges one after another, and the operation mode is rapidly innovated. Developers increase the proportion of retained property rights or fully lease back, ensure long-term stable and unified management, and generally attach importance to grafting advanced professional management institutions outside the island, decompose early risks and enhance market attractiveness.

Unprecedented competition and changes will make Pearl Plaza face challenges in terms of capital strength, business model, overall management level and overall marketing competitiveness. In the face of the current competitive situation, we still adhere to the business purpose of "customer satisfaction, merchants make money and owners benefit", and gather the advantages, strengths and resources of various merchants into a strong joint force and strategic alliance to promote Pearl Plaza to be closer to the consumer market, more representative of public interests and more stable and sustainable development.