Traditional Culture Encyclopedia - Hotel reservation - What problems should be paid attention to in the development of hotel reservation applet?
What problems should be paid attention to in the development of hotel reservation applet?
The price of small program development is not cheap, but the benefits it can bring far exceed the cost, and the high cost still can't stop the enthusiasm of merchants from rushing to invest in small program development. However, due to the gap in the technical level of the industry, the level of developers is different, and the things made are uneven, which is hard to be regarded as success! It's a waste of money, and it has a great influence on the reputation of the whole brand.
The development of small programs in hotel industry is imperative. In a certain market volume, the perfect combination of online and offline, not doing online or doing too badly will only be squeezed by peers. The loss of tourists and the decline in sales have brought a series of unpredictable consequences.
in order to avoid this kind of consequence, I put forward the following precautions about the development of hotel applets:
1. The page is concise and full of functions
It sounds a bit contradictory, which requires both concise pages and full functions. Actually, it is not. Only for the development of hotel applets, these two points can achieve a perfect fit. Hotel applets do not have many functions, including browsing and displaying, booking, after-sales, etc., so it is very easy to achieve the two points in the title. A simple page can win the favor of users, but this is only the first step. Users use our small programs because of some needs, and our page design is also to increase the possibility of users choosing us as much as possible. All the four functions must be complete to meet the needs of users and complete the transformation.
two? Service flow
Why do users choose to use our hotel applet? It's nothing more than running away after using it, and it's within reach without downloading and installing it, so we try not to lose the user's function when developing the applet, thus reducing the difficulty for users to use it. If a small program is as complicated to use as an APP and needs to be downloaded, installed, registered, etc., then it has no meaning in the eyes of users.
three? Adding social attributes and interactive functions
The characteristics of multiple portals of applets also determine one of his natural defects, that is, users become more easily lost, and the above two points for attention have greatly improved the user's experience and enhanced the user's stickiness. Member ID is an essential design, and it can also increase the user's stickiness according to some special hierarchical systems, but all unnecessary functions at this stage should be simplified. Improve the loading speed of small programs.
The applet is based on WeChat social platform, and WeChat has a huge traffic advantage. It is not an exaggeration to say that it is backed by a gold mine. Therefore, when developing the applet, we should enhance its sharing function. Friends circle splitting and viral marketing are all the key functional tendencies that the applet can design. Interaction such as user evaluation is also a very noteworthy point.
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