What marketing channel strategy should timeshare adopt?

The sales of timeshare real estate can be divided into two types: ownership and non-ownership The main purpose is to make a profit through the consumer-oriented "timeshare membership card" channel and expand the sales channels by joining the international or domestic timeshare exchange network.

Property hotel is an important pillar of timeshare, and its trend determines the fate of timeshare. For consumers, the charm of property-based hotels largely depends on the convenient and affordable services provided by timeshare exchange system, so hotels should actively join timeshare exchange system to create more convenient and flexible exchange conditions, so that the whole industry can enter a benign operation. For example, there are three redemption units for "Huaxia Tour" in Hainan: three days, four days and seven days, and the redemption methods can be "no deposit exchange", "deposit exchange" and "flexible exchange". Finally, hotels, timeshare operators and consumers will achieve a win-win situation.

Since timeshare was introduced to China in 1990s, five marketing models have been formed:

First, China's tour mode, that is, the separation of marketing, hotels and exchanges, its profits come from the membership fees and exchange fees of developing members;

Second, ATTELE mode. ATTELE is a professional timeshare sales company, and its agent product is Guangzhou Garden Hotel, with high operating cost.

The third is Yunnan Sun Model, which is a holiday club with more than 20 hotels, and its sales target is club members.

Fourthly, the Le Kang Park model implements timeshare marketing in the form of property-based hotels; The fifth is the landlord card model, which refers to the free room card valid for 5 years. Different hotels in the network settle accounts at different membership prices.