The Content and Significance of the Research on Hotel Service Psychology

Studying customer psychology and improving service quality.

1, customer psychology research: The content of hotel service psychology research is to study customer's consumption psychology, demand, motivation and behavior, so as to better meet customer demand.

2. Improve service quality: The significance of the research on hotel service psychology lies in that by studying hotel service psychology, we can better understand customer needs and psychology, thus improving service quality and customer satisfaction.