Li Shiqiang's Personal Achievements

Honors: Representatives of the 10th and 11th People's Congress of Henan Province; Winner of "May 1st Labor Medal"; Excellent party workers; Excellent * * * production in party member, 1992, 1993, 1994, advanced workers in the commercial system in the whole region; "Reforming Advanced Workers" issued by the Ministry of Personnel and the Bureau of Domestic Trade; Awarded the honorary title of "model worker" by the Ministry of Personnel and the Ministry of Internal Trade; Advanced individuals in the construction of the national west-to-east gas transmission project; Top ten outstanding marketing managers in China wine industry; Zhoukou City "Top Ten Outstanding Philanthropists" and Zhoukou City "Top Ten Charity Messengers"; The pride of the central plains-the most influential private entrepreneur in Henan province in the 30 years of reform and opening up; 20 12 was re-elected as the vice chairman of the Federation of Industry and Commerce; Re-elected vice president of Zhoukou Consumers Association.

The success of an enterprise's development, long-term success and collectivization will never happen overnight. Behind the success, it embodies the courage, extraordinary perseverance and unique personality charm of entrepreneurs. Li Shiqiang was born in a peasant family, cultivated land, worked as a dung digger, worked as a worker, climbed mountains and hunted, and worked as a salesman and manager in the wine, food, printing and textile industries. It is these hard experiences and hard work in many industries over the years that make him confident to do things and maintain the rapid development of the company for several years. The assets were zero 96 years ago, and the total assets have reached 2 billion yuan so far, creating a business legend on the eastern Henan plain.

Henan Yixing Industrial Group Co., Ltd. used to be mainly engaged in commercial wholesale, mainly dealing in some well-known domestic foods, especially famous wines, which is the foundation of Yixing Group's prosperity. Yixing started from operating tobacco, liquor and non-staple food, laying the foundation for the great development of the enterprise. The company is located in Zhoukou City, Henan Province, and its geographical position is not dominant, but with its unique marketing strategy, high-quality reputation and quality assurance, and extensive cooperation with well-known brand manufacturers, its sales performance ranks first in the same industry in China and ranks 86th among the top 500 wholesale enterprises in China. The comprehensive sales volume of Maotai series ranked first in the country for five consecutive years, Wuliangye ranked first in the country for five consecutive years, Gu Jing and Xifeng series ranked first in Henan Province, and xifeng liquor ranked first outside Shaanxi Province. In terms of food wholesale, domestic top famous brands (Wahaha, Guangming, Mengniu, Jianlibao, Coca-Cola, etc. ) Before 2000, it achieved the achievement of 654.38+10,000 tons of sugar, making Zhoukou a port terminal, a commercial terminal and a commodity gathering place. Under the premise of leading the wholesale industry, the company began to develop the retail industry, striving to make the commercial sector complete, large, deep and thorough, and wholesale and retail simultaneously. Up to now, the company has more than 400 supermarket chains with a total area of over 40,000 square meters. As an expansion of commercial non-staple food, fairview park Hotel, a three-star hotel integrating accommodation, catering, conference and entertainment, opened in 200 1 year. In 2004, a four-star tourist hotel-Zhengzhou Royal Garden Hotel opened. In the process of the company's development, Li Shiqiang has been thinking about how to do a good job in the market terminal, how to refine the market, how to improve profits, how to continue to expand the scale and services, and how to achieve high-speed and efficient enterprise development. In the fierce market competition, he summed up the successful business strategies of the enterprise: brand, marketing, integrity and scale. Emphasis is placed on keeping abreast of new consumption trends and market changes, innovating ideas and methods, and meeting and leading consumers' needs with products, services and quality.