"Unexpected" and "reasonable" follow the product manager to explore the new LaVida.

Easy Car Original, as the absolute king of China automobile market, has achieved brilliant results of cumulative sales exceeding 5.35 million vehicles since its birth in 2008. Just recently, SAIC Volkswagen listed a brand-new LaVida with a price of12.09-150,900 yuan. The new car has adopted a brand-new design language, and has also been fully upgraded in terms of interior and technology. This time, we have the honor to invite the product manager of the LaVida model of SAIC Volkswagen to see how she helps us interpret the new LaVida.

Introduction of product manager

Chen Zhiyun, LaVida Product Manager of SAIC Volkswagen Brand Product Management Department.

1, double-sided diverse fashion appearance

Q: Can you briefly introduce the new LaVida first?

A: The new LaVida/New LaVida Star Edition designed and manufactured by our company this time is a mid-term modified model of a new generation of LaVida, which is positioned in the domestic A+ class mainstream car market. Up to now, since its listing in early 2008, LaVida has gone through 14 years, and its cumulative sales volume has exceeded 5.35 million. It has won the sales champion of a single model of joint venture brand for nine consecutive years and is regarded as a well-deserved "national car".

Q: Why did the new LaVida break the tradition and unexpectedly adopt the design of double front faces?

A: The new LaVida launched the "double-sided strategy" for the first time because we found that the target users of LaVida are more and more individual and independent. In order to better meet their preferences and demands, of course, more styles should be provided.

This time, the appearance and interior of the new LaVida and the new LaVida Star Edition have been obviously improved, especially the front face shape of the appearance, and the dashboard and door panel area of the interior have been completely designed, which is more practical and intimate. This equipment upgrade aims to provide users with a higher-value, higher-grade and higher-quality car experience to meet the diversified car demand of consumers in the new era.

It is worth mentioning that in order to celebrate the sales of LaVida exceeding 5 million vehicles, this time we specially launched a brand-new 5 million commemorative edition of LaVida, which is based on the brand-new LaVida and has the exclusive logo of "Wu" at the high-gloss black B-pillar. At the same time, its configuration is also very rich and comprehensive.

Q: What are the characteristics of the Star Edition?

A: The star version has a star grille, a high-gloss black roof, a black exterior rearview mirror, 17 inch fancy aluminum alloy wheels, a black tail wing and a black and red interior. Among them, the front face adopts a more radical and avant-garde design language, which breaks the original horizontal chrome decoration, and the star diamond modeling elements are arranged parametrically, showing a visual effect of outward diffusion.

The chrome-plated decorative strips of the transverse air intake grille pass through the middle, and finally connect with the internal structure of the slender headlights on both sides, forming a sense of intersection and futurity. The hollow design of the lower grille echoes the front face of the starry sky, which is very sporty. Every time I face the brand-new LaVida starry sky edition, I can face the starry sky like a down-to-earth one.

2. Intelligent cockpit with high-quality technology

Q: This time, the interior of the new LaVida has also adopted a brand-new design, which is very rare in the mid-term change of general models. This is really unexpected. What are the highlights?

A: Yes, the new LaVida has carried out a bold new design for the interior this time, which is mainly reflected in the modeling and color matching.

The model breaks through the tradition and adopts suspended central control on cars for the first time. Through man-machine inspection, it can take care of male users from 5% sitting in the front row to 95% sitting in the back row. In the case of maintaining a comfortable driving position, the central control screen can be smoothly controlled to obtain a better technological experience. At the same time, the horizontal two-color decorative plate runs through the entire instrument panel, highlighting the layering of the interior and creating a spacious and stretched driving space.

In terms of color matching, New LaVida ingeniously combines Mo Landi color system with China traditional color system, providing two interior color matching options, fog gray and misty rain gray, to create a harmonious and comfortable color experience. The brand-new matte chrome-plated silver decorative strip is beautiful and environmentally friendly, which is perfectly combined with the word "LaVida" which first appeared in laser engraving to further enhance the texture.

The new LaVida Star Edition has a unique graphite black high-grade leather fabric, and uses local red embellishment at the air conditioning outlet, seat seams and handrails, just like the blood secretly surging under the cool surface, creating a modern and dynamic interior space.

In short, in order to bring more freshness and fun, it is reasonable to have big moves in the interior.

Q: In addition to the high value from the inside out, I also found that although the new LaVida is positioned as a compact car, the interior texture of the whole car is obviously higher than other products. How did this happen?

A: New LaVida combines detail treatment with high-quality materials to create a younger, more modern and more exquisite interior high-quality atmosphere. In the initial stage of R&D, our goal is to make Xinllavida a new starting point for the next 5 million milestone. So this time, the area of soft materials in the car has also been greatly increased, allowing users to provide as many soft touch experiences as possible where they can reach and touch directly. Behind the high-quality texture is workmanship and high-standard manufacturing technology, which meets the inherent needs of users for quality and exquisiteness in detail.

The leather multi-function steering wheel, leather shift lever, instrument panel interior, door interior and armrest are all of high quality, which is reasonable for the new LaVida, which pays attention to the interior texture. In addition, this time, the new LaVida not only provided the middle armrest in the back row, but also added the design of the cup holder, which provided more practicality for the passengers in the back row.

Q: As soon as I got into the car, I felt full of technology. This 12 inch central control LCD screen is also very eye-catching. Can you tell me what improvements have been made to the central control screen and car infotainment system?

A: Indeed, compared with the previous 8-inch screen, the display area of this 12-inch screen is nearly 1.9 times that before the change. This car is equipped with our latest MOS 3. X intelligent car coupling system has the sustainable development and operation of scene map navigation, road travel book, intelligent online service, online short video and car applet ecology. At present, practical small programs including 36Kr, traveler, hotel reservation and Aha road book have been provided. , to meet the needs of a richer and more practical car life.

In addition, the intelligent car association system has added emotional voice assistants to deeply penetrate various application scenarios and realize voice control; In terms of mobile phone mapping, the new LaVida in-vehicle system supports the functions of wireless phones Apple CarPlay and Baidu CarLife. As soon as the user gets on the bus, the mobile phone can be connected quickly and automatically through the Bluetooth car system, which is very convenient.

I think some users on the Internet are particularly worried about the traffic volume. I would like to take this opportunity to explain to you that the new LaVida provides five-year free basic car networking services with unlimited basic traffic, which can be used for voice control, car navigation, map update, app download, vehicle remote control and other services. In addition, it will provide another 500M media traffic every month for five years, which can be used to listen to online music and watch online short videos. In the first year, 3G car wifi hotspot traffic was also presented. So there is absolutely no need to have traffic anxiety.

Matching with the floating 12 inch central control LCD screen, the new LaVida is equipped with 10.25 inch full LCD digital instrument, which not only increases the size, but also improves the pixels, making the display more delicate and rich.

After the Ethernet communication interface is adopted, the full LCD digital instrument supports the display of contact photos and pictures, and supports more realistic 3D dynamic effects. Especially after the navigation is started, the map can be directly displayed on the LCD digital instrument, which greatly improves the navigation experience.

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